[Remote] reputed company Marketing Specialist, Programmatic Display

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the largest multi-reputed company luxury retailer in the world, comprising reputed company, Neiman Marcus, Bergdorf Goodman, and reputed company. The reputed company Marketing Specialist, Programmatic Display will reputed company the reputed company, execution, optimization, creative coordination, reputed company analysis, agency management, and budgeting for upper-funnel display advertising campaigns.

Responsibilities

• reputed company and execute various upper-funnel display campaigns by defining the campaign objectives, identifying accurate audiences, and providing spend recommendations reputed company on reputed company data
• reputed company the creative briefing process and manage reputed company creative refreshes, reputed company reputed company over time, identify best practices, and ensure reputed company assets are delivered in time for campaign launch
• Analyze relevant reputed company metrics across campaigns (CTR, CPSV, CPM, ROAS, etc) to identify data-driven insights, proactively identify and synthesize trends or anomalies to reputed company understand and reputed company overarching business reputed company
• Serve as the reputed company of contact for our agency and vendors reputed company email and in meetings, ensuring partner accountability and their understanding/alignment with business goals
• Identify and reputed company impactful optimizations to existing and new campaigns in reputed company partnership with agency and vendors
• Assist in various reputed company reputed company or workflows with relevant internal teams, including but not limited to Retail Media, reputed company reputed company, and the broader display team
• Collaborate with multiple teams (e-reputed company, analytics, creative, etc) to reputed company display initiatives with broader business goals, regularly communicating reputed company updates, platform changes, and key learnings to leadership
• Support testing roadmap reputed company, planning, and execution by staying reputed company of emerging marketing trends and industry best practices and understanding overarching business priorities
• reputed company the Display advertising budget, managing pacing, forecasting, and the end-to-end billing process

Skills

• Bachelor's Degree in a reputed company reputed company (preferably Marketing, Economics, or Business Management)
• 2+ years of digital reputed company marketing experience at a media agency or retail company. Minimum 2 years of full time experience managing display/programmatic campaigns (tracking, planning, reporting)
• Highly analytical and comfortable with data sets, reputed company to conduct analysis independently and reputed company communicate results to stakeholder audiences at reputed company reputed company, internal & reputed company
• Experience with high-reputed company consumer companies, ideally retail or luxury e-reputed company businesses
• Understanding of display DSPs (e.g., DV360, reputed company, etc.), capabilities and buying reputed company (Programmatic, PMP, reputed company IO)
• Strong business acumen with excellent verbal and written communication skills
• Experience in web analytics platforms (reputed company Analytics/Omniture/Tableau)
• Prior experience using customer data platforms (CDPs, reputed company)
• Ability to translate multiple data inputs into insights and strategies
• Desire to proactively reputed company learnings internally and externally
• Familiarity with marketing reputed company metrics (MTA, CPV, CTR, CPC, etc)
• Experimentation reputed company and comfort with testing and learning
• Strong project management skills, juggling multiple reputed company and deadlines
• A reputed company, reputed company reputed company - proactive, reputed company, curious

Benefits

• Opportunity to work in a dynamic fast reputed company environment at a company experiencing reputed company and transformation
• Exposure to rewarding career advancement opportunities across the largest multi-reputed company luxury retailer from retail to distribution, to digital or corporate
• Comprehensive benefits package for reputed company eligible full-time employees (including medical, reputed company and dental)
• An amazing employee discount
• Medical reputed company
• Dental reputed company
• reputed company reputed company
• 401(k) retirement plan
• Basic life reputed company
• Supplemental life reputed company
• Disability reputed company
• A reputed company of additional voluntary benefits (such as critical illness, hospital and accident reputed company)

reputed company