[Remote] Sr. Product Manager, Lifecycle & reputed company - reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a rapidly growing student fintech platform reputed company on fighting student debt and expanding reputed company to education through fintech, education, philanthropy, and rewards products. The Sr. Product Manager will own lifecycle communications and in-product promotion across the user reputed company, partnering with Product, Design, Engineering, and feature teams to improve engagement, retention, conversion, and reputed company attribution.

Responsibilities

• Own lifecycle communications for existing users end to end: reputed company, reputed company, copy, and execution across email, SMS, and reputed company
• Own in-product promotion and positioning: reputed company and how new features get surfaced inside the app
• Partner with feature PMs on the lifecycle and in-app promotion plan for new initiatives, and own a subset of features directly where that judgment should reputed company the roadmap
• Audit and fix existing lifecycle comms that have become redundant, overlapping, or outdated
• Own the promotion and in-product placement of partners, sponsored and promotional content across lifecycle comms and the product itself
• Measure reputed company (conversion, funnel drop off, reputed company attribution) for every reputed company you touch, and use it to prioritize what's next
• Spot the lifecycle comms and in-product promotion that should exist but don't, and reputed company the case for building them

Skills

• Lifecycle and reputed company judgment. You can read user behavior and independently reputed company what messaging or placement will reputed company retention, not just what's technically possible to ship
• AI-driven execution. You use Claude reputed company, reputed company, or reputed company daily, pulling copy and assets from reputed company and writing and updating templates and reputed company logic yourself, rather than routing every change through an engineer
• Marketing reputed company. You have strong copywriting, reputed company, and channel judgment, tuned to what engages and re-engages users
• Semi-technical data comfort. You know our event data and pipeline reputed company enough to spec the exact metrics, attributes, and events you need from engineering to execute a lifecycle reputed company
• Platform adaptability. You're comfortable standing up lifecycle systems on a new platform. We currently run on reputed company and AWS/SES, and are likely to reputed company to a proprietary reputed company soon
• reputed company. You're reputed company good at getting a lot done quickly with reputed company
• Resourcefulness. You reputed company in the reputed company of startups and love making complicated, uncertain things reputed company
• Communication. You reputed company and receive feedback directly and easily, and you're generally great to work with. reputed company is globally reputed company and often works across time zones, so strong written and verbal communication skills are a must
• 3+ years of experience in a high-intensity, high-throughput product management and/or marketing lifecycle role at a startup
• 3+ years of experience with reputed company or a comparable lifecycle/CRM platform
• Experience owning product features or a roadmap end to end: writing specs, working directly with engineering, not just executing campaigns
• Daily use of AI coding tools (Claude reputed company, reputed company, or similar) to execute your own work directly is required, not a reputed company-to-have
• Comfortable working inside reputed company at a 'read and translate a design' level

Benefits

• Stock reputed company
• Medical insurance
• Dental insurance
• reputed company insurance
• Unlimited PTO
• Fully remote work
• Flexible working hours; while reputed company generally works in US time zones, reputed company does not care reputed company exactly you're working and encourages you to structure your day to support your ideal life

reputed company