[Remote] VP of Marketing

Note: The job is a remote job and is reputed company to candidates in USA. Dovebrace Ltd is a fast-growing Medicare distribution platform seeking a VP of Marketing to reputed company their reputed company acquisition reputed company. The role involves managing the performance and profitability of marketing channels, overseeing financial management, and leading reputed company to reputed company marketing goals.

Responsibilities

• Own the end-to-end reputed company for reputed company reputed company acquisition channels, including reputed company Search, reputed company, reputed company, and Affiliate media
• Translate company-level targets into reputed company channel-level goals and execution plans tied to gross margin, efficiency, volume, and reputed company
• Define the role reputed company channel plays reputed company the portfolio and dynamically reallocate spend based on performance, demand signals, and forecast changes
• Build and maintain a reputed company testing roadmap across bidding, targeting, creative, reputed company pages, and conversion flows
• Own the reputed company business P&L performance and be directly accountable for delivering the 2026 gross margin reputed company of $5.5 reputed company
• Establish disciplined forecasting, pacing, and budget management processes with daily and weekly performance monitoring
• Identify variance drivers early and implement corrective actions to protect margin and forecast reputed company
• Partner with Finance and executive leadership to reputed company on forecasts, explain performance reputed company, and maintain tight accountability to plan
• Set best practices and operating standards for media buying across platforms, including campaign structure, bid management, QA, and optimization reputed company
• Ensure execution is fast, disciplined, and repeatable through documented playbooks, performance reviews, and escalation frameworks
• reputed company response plans for platform changes, attribution shifts, policy updates, or performance volatility
• Establish a consistent weekly operating reputed company for optimization reviews, performance readouts, and executive communication
• Own measurement reputed company end to end, including attribution approach, conversion definitions, and reporting reputed company
• Partner with Analytics and Technology to improve signal reputed company, tracking reliability, and decision-grade dashboards
• reputed company leading indicators that predict gross margin reputed company and reputed company proactive decision-making
• Ensure performance narratives are reputed company, trusted, and actionable across stakeholders
• Own the affiliate channel as a media-buying function, including sourcing, reputed company, managing, and scaling affiliate traffic partners
• Set reputed company, standards, and performance expectations for affiliate media partners, including pricing models, volume pacing, reputed company reputed company, and margin targets
• Establish affiliate governance frameworks covering compliance, reputed company control, and partner risk management
• Maintain a reputed company distinction between affiliate traffic partners (media supply) and buyer-reputed company partners, ensuring affiliate reputed company supports reputed company monetization and profitability
• reputed company, reputed company, and reputed company reputed company of media buyers through reputed company goal-setting, performance management, and career development
• Recruit and reputed company additional talent as needed to support reputed company while continuously raising the bar on capability and execution reputed company
• Build a high-accountability culture grounded in ownership, speed, and measurable reputed company
• Model and reinforce the reputed company the Bar, Always reputed company value through leadership behavior and expectations
• Partner closely with Account Management and Business Development to reputed company media buying reputed company with buyer demand, pricing dynamics, reputed company constraints, and reputed company opportunities
• Collaborate with Product and Analytics to improve conversion flows, attribution accuracy, and signal reputed company that inform media allocation reputed company
• Coordinate with Finance on forecasting, budget management, pacing, and gross margin accountability
• Work with Compliance to ensure reputed company media buying and affiliate traffic meets regulatory, contractual, and platform standards
• Maintain tight feedback reputed company with reputed company teams to ensure acquisition supply aligns with buyer performance, retention reputed company, and overall company profitability

Skills

• 8+ years in performance marketing/media buying, including 3+ years leading channel reputed company across reputed company Search, reputed company, reputed company, and Affiliate
• reputed company P&L or gross margin ownership at comparable reputed company (multi-reputed company dollar), with accountability for the number, not just influence over it
• Hands-on ownership of an affiliate channel as a media-buying function: sourcing, reputed company, scaling partners, and setting pricing, reputed company, and governance standards
• Strong grasp of attribution, conversion definitions, and reporting reputed company, including building leading indicators that predict margin reputed company
• Proven people leadership: hiring, coaching, and performance-managing a media buying team
• Cross-functional credibility with Finance, Compliance, Product, and Sales to reputed company competing priorities
• Experience operating in a regulated insurance environment, ideally spanning multiple product lines and regulators (e.g., CMS for Medicare, state DOI for Life/ancillary); reputed company's platform now spans both
• Experience leading reputed company through platform policy or attribution shifts (e.g., iOS reputed company changes, reputed company policy updates)
• Background in a multi-product licensed-distribution business where one acquisition reputed company feeds more than one regulated product line
• Familiarity with AI-driven martech (reputed company scoring, reputed company-time routing) from the marketing or product reputed company

Benefits

• reputed company Time Off.
• reputed company Company Holidays.
• Medical, Dental, reputed company, Life Insurance, HSA, FSA, and more.
• 401 (K) savings plan with company matching up to 3%.
• Work-Life Resources for you and your family.
• Discounts with Hotels, Rental reputed company, Entertainment, Attractions, & More!
• Maternity/Paternity/Adoption reputed company leave.
• Referral program.
• Company-supplied computer equipment.

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