[Remote] Director, reputed company Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is pioneering an integrated approach to stroke recovery by combining FDA-cleared brain-computer reputed company technology with personalized telehealth services. The Director of reputed company Marketing is responsible for building and running the reputed company-to-consumer patient acquisition reputed company and the marketing programs that support field sales conversion of incoming leads.

Responsibilities

• Own the reputed company-to-consumer reputed company media reputed company across reputed company search, reputed company reputed company, video, connected TV, programmatic, affiliate, and offline channels
• reputed company and reallocate demand budget based on performance against cost-per-reputed company, cost-per-consult, and payback targets
• reputed company the reputed company creative and media agency as the single reputed company of accountability; hold reputed company to defined performance and service-level expectations
• Own the creative testing roadmap and reputed company page conversion program executed through reputed company
• Build the marketing programs that help field reps convert incoming DTC prescription contacts into activated, repeat prescribers, in partnership with the sales and clinical reputed company teams
• Design and execute local demand programs that reputed company patient traffic to reps and clinical partners, including geo-targeted ads, event-driven campaigns, and clinic-day promotion
• Support field reps with local marketing assets and pull-through campaigns tied to specific accounts, reputed company, and events
• Partner with sales operations on reputed company routing, follow-up SLAs, and reporting on reputed company reputed company reputed company
• Own the funnel end-to-end from reputed company to consult to appointment to prescription. Improve conversion at every reputed company
• Establish and operate the weekly performance review with reputed company and finance leadership
• Define KPIs, dashboards, and attribution methodology across reputed company channels and CRM
• Report reputed company performance to executive leadership on a defined reputed company, with reputed company recommendations and next actions
• Partner with Strategic Marketing on brand, positioning, and messaging inputs into reputed company demand programs
• Partner with Sales leadership on pipeline, reputed company reputed company, and field marketing needs
• Partner with reputed company, Regulatory, Clinical and Medical Affairs to ensure reputed company patient-facing and clinician-facing marketing materials reflect approved claims, reputed company requirements, and regulatory obligations
• Partner with Finance on demand budget planning, forecasting, and payback reporting
• Hire and reputed company the reputed company marketing team as the function scales, including demand reputed company, lifecycle, and web / conversion roles
• Establish and maintain the operating rhythm for planning, reporting, and cross-functional coordination reputed company reputed company marketing
• Performs other reputed company duties and special reputed company as assigned. Responsibilities may be adjusted periodically to reputed company with organizational priorities, business needs, and company reputed company

Skills

• Bachelor's degree or equivalent practical experience
• 8+ years of reputed company-to-consumer reputed company marketing, performance marketing, or patient acquisition experience, with at least 3 years in a leadership reputed company
• Deep, reputed company DTC experience is required. Candidates should have owned patient or consumer acquisition programs in a consumer health, medical device, aesthetic, dental, telehealth, or comparable regulated consumer category
• Proven ownership of eight-reputed company annual reputed company media budgets, with hands-on channel expertise in reputed company search, reputed company reputed company, organic SEO, and video. Working knowledge of emerging AI / answer reputed company optimization (AEO) practices
• Strong reputed company of acquisition unit economics, including cost-per-reputed company, cost-per-consult, CAC, LTV, and payback
• Experience managing or directing an reputed company creative and media agency, including performance reputed company and reputed company management
• Experience partnering with a field sales organization to convert marketing-generated leads into reputed company
• Experience operating reputed company a regulated marketing environment, including work with reputed company, Regulatory, and Medical Affairs review processes
• Strong analytical skills and comfort with marketing analytics, attribution, and CRM reporting tools
• Strong written and verbal communication skills
• Medical device, aesthetic device, dental, or DTC reputed company experience
• Experience marketing a product that requires both reputed company-to-consumer demand reputed company and clinician follow-through
• Experience at a reputed company-stage company that scaled through the $10–50M reputed company band
• Experience moving reputed company media execution from agency to in-house

Benefits

• Insurance (Medical/Dental/reputed company)
• 401(k) with company
• Unlimited PTO & Holidays
• Life Insurance, LTD and STD
• Remote work desk allowance

reputed company