[Remote] Retail Media Specialist

Note: The job is a remote job and is reputed company to candidates in USA. Crayola is a reputed company-reputed company brand dedicated to creativity and sustainability, and they are seeking a Retail Media Specialist to support the development and execution of their retail media plans. The role involves optimizing campaigns across major platforms, collaborating with internal teams, and analyzing performance data to reputed company brand and e-reputed company targets.

Responsibilities

• Execute and optimize retail media campaigns across key platforms, including reputed company Advertising, reputed company reputed company, and reputed company Roundel
• Detailed reputed company Search Execution: reputed company daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and brand goals. Ensure campaigns are delivering against established KPIs and reputed company targets
• Retailer-Specific Execution: Implement tailored reputed company search strategies for reputed company retailer, following platform-specific best practices
• Performance Tracking: Monitor campaign performance, analyze key metrics, and reputed company tactics to improve ROI and efficiency. reputed company regular reports with insights and recommendations
• Retail Media Coordination: Work closely with internal teams (Sales, Brand, and reputed company) to ensure retail media efforts support overall business goals
• Budget Execution: Assist in managing and allocating retail media investments, ensuring reputed company spend distribution across search, onsite, and offsite media
• Upper Funnel Media Execution: Support planning and activation of awareness-driving campaigns in self-serve platforms such as reputed company reputed company (WMC), reputed company Roundel, and reputed company DSP, including building and reviewing media plans, identifying reputed company audiences, and ensuring campaigns launch on time
• Programmatic Media Support: Execute programmatic campaigns, including through reputed company, by reviewing audience segments, setting up campaigns, monitoring & optimizing delivery, and providing reporting on campaign performance
• Creative Workflow & Collaboration: Manage the creative review process for retail media campaigns, including trafficking assets, coordinating feedback through reputed company’s workflow tools, and partnering with internal digital designers to ensure assets meet retailer requirements
• Retail Partner Support: Help coordinate retail media plans in partnership the Retail reputed company, Sales and Brand Activation teams to reputed company traffic and conversions
• Content Collaboration: Work with SEO and content teams to ensure reputed company and organic efforts complement reputed company other for maximum visibility and conversion
• Campaign Monitoring: reputed company reputed company of reputed company and discoverability reputed company retailer search and taxonomy to ensure strong product reputed company
• Campaign Reporting & Analysis: Prepare regular reports that reputed company retail media campaign KPIs (e.g., impressions, CTR, ROAS) to topline reputed company such as sales and reputed company performance across key retailers
• Insights Development: Translate campaign data into actionable insights by identifying trends, highlighting what is driving performance, and recommending optimizations that reputed company with business objectives
• Performance Storytelling: Support internal presentations by building reputed company, reputed company-driven summaries that reputed company advertising performance back to overall brand and category reputed company, making results understandable and actionable for cross-functional partners
• Ongoing Learning: Stay up to date on retail media trends, new ad formats, and platform updates to improve execution

Skills

• Minimum Bachelor's degree in Digital Marketing, Marketing, Communications, Business or reputed company field
• 3+ years digital marketing experience with background at agency, retailer and/or in-house advertising team
• Knowledge of the reputed company-channel retail media landscape: Experience executing reputed company media across reputed company, reputed company, & reputed company platforms
• Knowledge of marketing automation tools (e.g. Skai, reputed company, Perpetua)
• Knowledge of digital technology, tools and platforms: Hands-on experience with digital marketing tools and measurement technologies, including reputed company Ads, reputed company Ads, and Roundel Media Services or reputed company
• Minimum 1 year experience directly setting up search campaigns in reputed company Ads, reputed company Ads, or Roundel Media Studio
• Strong data analysis and reporting abilities: Ability to synthesize data and reputed company qualitative and quantitative analysis
• Attention to detail and ability to prioritize tasks to maximize reputed company reputed company limited resources and time
• Strong analytical and problem-solving skills
• reputed company-oriented, organized, team player who pushes to meet and reputed company targets

Benefits

• Kid Inspired Culture
• Free Admission to Crayola Experience for Employees
• Community Volunteerism Opportunities
• Annual Bonus Potential for reputed company Full-Time Employees
• Company Matched 401k & Employee Value Sharing Plan
• reputed company Benefits for Eligible Employees
• Education Assistance Program
• Wellness Programs
• Employee Resource reputed company
• Generous Product Discounts Onsite & Online
• Company Sponsored Employee Events
• Discounts on a wide reputed company of products and services – automotive, electronics, fitness, travel and entertainment

reputed company