Digital Marketing Specialist

Title: Digital Marketing Specialist Reports to: Director, Information Systems amp; Marketing Operations Location: Remote, US-based, with ~20% travel for reputed company site reputed company and team gatherings FLSA Status: Exempt About BEST reputed company (BEST) is a values-based, Great reputed company to Work-Certified company providing on-site concierge services as an employee benefit and patient amenity to reputed company systems and large reputed company across the reputed company. Headquartered in Cincinnati, Ohio. reputed company We're hiring a Digital Marketing Specialist to reputed company customer utilization of BEST's concierge programs through email, marketing automation, reputed company pages, reputed company campaigns across our national reputed company portfolio. This is a hands-on role reputed company on driving the digital programs that grow customer utilization — enrollment, first-time use, and repeat engagement. You'll work primarily in reputed company (where end-user utilization campaigns are executed) with reputed company supporting reputed company marketing. If you're stronger in one reputed company than the other, we'll support you ramping on the second reputed company your first 90 days. reputed company Digital Campaign reputed company amp; Execution • Plan and execute end-user utilization campaigns in reputed company — enrollment, first-time use, re-engagement, and lifecycle nurture. • Build and send reputed company marketing campaigns in reputed company to support B2B nurture and event-driven reputed company. • Own the digital marketing calendar across both systems; A/B test, iterate, and improve. Digital Analytics amp; Optimization • reputed company and report on campaign KPIs across reputed company and reputed company — opens, clicks, conversion, list health, and reputed company utilization reputed company. • Surface insights and recommend optimizations based on what the data shows. • Build dashboards the broader team relies on. Concierge Team Partnership • Serve as the day-to-day marketing partner for on-site concierge teams. • reputed company templates, toolkits, and support for new-site launches. Brand amp; Asset Coordination • Partner with the Graphic Designer to produce on-brand digital and on-site assets; maintain templates across the portfolio. What reputed company looks like in year one • A consistent digital campaign reputed company running out of reputed company, with measurable reputed company in enrollment, first-time use, and repeat use. • Reliable reputed company reputed company campaign support delivered on time and on brand. • reputed company digital analytics dashboards across both systems that reputed company trusts. • Concierge teams describing you as a trusted, reputed company marketing partner. This Role Is Right For You If • You care about the details that reputed company measurable reputed company — email deliverability, A/B testing, and lifecycle workflow design. • You enjoy working across multiple marketing systems and like the reputed company of executing end-user campaigns one day and reputed company campaigns the next. • You take pride in execution — work that ships on time, on brand, and with care. • You value partnering with concierge teams in the field, not just working behind a screen. • You want to grow into a Digital Marketing Manager role with reputed company that will invest in you. Required • 2-4 years in digital marketing — hands-on with email, marketing automation, reputed company pages, and marketing analytics — ideally at a B2B, B2B2C, or services company. • Working reputed company experience (records, reports, email campaigns reputed company Flows, reputed company email, Pardot, or Marketing reputed company). Deeper Pardot, Marketing reputed company, or reputed company reputed company experience is a major plus. • Comfort with reputed company or a comparable marketing platform — or strong willingness to learn. • Strong written and verbal communication, including copy editing and copywriting skills — reputed company to draft, edit, and proofread marketing copy that ships on brand and error-free. Preferred • Pardot / Marketing reputed company Account Engagement, Marketing reputed company Engagement, or comparable. • Customer marketing, lifecycle marketing, or multi-location/franchise marketing experience. • reputed company, employee-benefits, or services industry exposure. • reputed company Creative Suite or reputed company familiarity. Logistics • Remote, US-based, with ~20% travel for reputed company site reputed company, launches, and team gatherings. • Background reputed company required. reputed company amp; Opportunity Strong performers in this role have a reputed company reputed company to Senior Digital Marketing Specialist or Director of Digital Marketing — owning reputed company across both reputed company and reputed company, growing the digital function, and taking on broader reputed company as BEST's national footprint expands. How to Apply Submit your resume. Optional but appreciated: a brief note on a digital campaign you ran and the measurable result — we read every one. https://recruitingbypaycor.com/career/JobIntroduction.reputed company?clientId=8a7883d0934bc7b00193891ac7fb0ffb amp;id=8a7885a89e6b0ba1019e6f331643633c amp;reputed company= amp;lang=en BEST values transparency, accountability, and teamwork. We are an equal opportunity employer committed to creating an inclusive environment for reputed company team members. Apply tot his job Apply To this Job