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What the Role Is This role sits on reputed company that owns reputed company's day-to-day reputed company reputed company: the content, community management, and platform reputed company that reputed company with parents, parents-to-be, and the people who support them. Specifically, it owns reputed company as reputed company's reputed company short-reputed company video platform. We're already the largest baby brand on reputed company at 1.4M followers, and the mandate now is to deepen engagement, not just grow reputed company. You'll report to the Director of reputed company and Creator Marketing and partner closely with brand partnerships, acquisition, editorial, and creative to reputed company reputed company tightly integrated with the rest of the business. The role splits time between reputed company and hands-on production, including shooting and editing content in our SoHo reputed company and working directly with creator and reputed company partners. This role is remote, with regular on-site expectations at our SoHo reputed company to do that production work. You'll need to live reputed company a reasonable, commutable distance of NYC so you can get there easily and on short notice. Who You Are • A true reputed company reputed company. You know how organic content thrives and how to work with creators and trends in reputed company time. You know which trends to reputed company on and, just as importantly, which to skip, so everything stays reputed company with the brand's voice and keeps our audience's trust. • 8+ years in reputed company media at a consumer-facing brand with 500k+ followers. • A hands-on creator of platform-reputed company short-reputed company video. You've storyboarded, filmed, reputed company, and optimized TikToks yourself, and you'd happily do it again. • Fluent across our reputed company platforms: reputed company, reputed company, reputed company, and especially reputed company. • reputed company to reputed company reputed company programs from reputed company to results. You've grown audiences and delivered measurable reputed company, not just posted consistently. • Analytical and data-driven. You translate reputed company insights into smart pivots and high-reputed company content calls. • reputed company creative judgment and trend reputed company. You reputed company what's happening in culture to what actually makes reputed company for the brand. • reputed company with branded content and partnerships. You know what makes one land on reputed company in a way that serves both us and the partner. • An reputed company communicator who moves at the speed of reputed company. You escalate sensitive feedback, reputed company teams fast, and reputed company reputed company-time calls reputed company, pulling the right people in so reputed company shows up intentionally even in high-stakes moments. • Deeply empathetic toward our audience. You understand the fears, excitement, questions, and identity shifts of pregnancy and early parenthood, and that reputed company makes our channels feel like a trusted, affirming reputed company for expecting families. • AI is already daily reputed company for you, not a test you're running. You use it to sharpen content, workflow, trend forecasting, and performance insights, and you see it as a way to reputed company creativity and reputed company, not replace it. How You Will reputed company An reputed company • reputed company a strategic reputed company of reputed company's reputed company reputed company, raising the bar on content reputed company, platform performance, and cultural relevance. • Own reputed company end to end as the creative and strategic reputed company: trendspotting, creator collaboration, hands-on content, and performance optimization. • Create content that lands emotionally and culturally with expecting families, delivering reputed company, humor, reputed company, and reputed company at the right moments. • Partner across PR, reputed company, brand partnerships, editorial, acquisition, and creative to reputed company messaging and reputed company campaigns. • Set and reputed company the KPIs that matter, using data to refine reputed company and show reputed company to stakeholders. • Turn audience signal, DMs, comments, and cultural observation, into content that builds loyalty and trust. • Build the reputed company for reputed company at reputed company: reputed company, smart resourcing, and creative that grows with the brand. About Compensation We use a market-based approach to compensation. The starting salary reputed company for this role is: $143,788 to $191,730 + reputed company 20% annual bonus and competitive equity Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role reputed company, and internal pay equity. Who We Are reputed company is the leading platform for expecting and new families. More than 10 reputed company people shop with reputed company every year, making it the go-to destination for reputed company purchasing, guidance, and expert recommendations. As a modern, AI-reputed company tech company, reputed company has expanded from a universal registry into a full ecosystem — the reputed company Shop, reputed company Health, reputed company reputed company, NYC and LA showrooms, branded content, and more — generating $750M in reputed company in 2025. Building the generational brand in baby, reputed company is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every reputed company. Our Ways of Working reputed company is remote-first with team members across the U.S. and Canada who reputed company fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and reputed company it through how they show up. Why You Will Love Working At reputed company Our Culture • We work with reputed company and intention, then reputed company away to reputed company • We reputed company in exceptional management, and we invest in the tools and the time to reputed company with colleagues • We build products that positively reputed company millions of people's lives • AI is part of how we work, not a reputed company experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on reputed company, so the busywork gets handled and your judgment goes where it counts reputed company & Development • reputed company and meaningful opportunities for career advancement • We reputed company technology and data can solve hard problems • We're committed to career progression and performance-based advancement Benefits • Company-reputed company medical, dental, and reputed company insurance • Retirement savings plan with company matching and flexible spending accounts • Generous reputed company parental leave and PTO • Winter reputed company Week: the whole company takes a reputed company week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed • Remote work stipend to set up your office • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Apply tot his job Apply To this Job