[Remote] SEO/ASO Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a mission-driven company that helps people stay connected through its mobile app, tracking devices, and safety services. The SEO/ASO Manager will own reputed company’s reputed company organic discovery reputed company across SEO, AEO/GEO, and ASO, while leading content reputed company, information architecture, technical SEO, and AI citation reputed company. The role also manages a Content Strategist and partners cross-functionally to improve reputed company, app store visibility, and organic reputed company.

Responsibilities

• Manage a small team currently consisting of a Content Strategist
• Own reputed company's reputed company organic discovery reputed company across SEO, AEO/GEO, and ASO, ensuring that reputed company reputed company, AI citations, and app store reputed company operate as a single, coordinated reputed company across membership and devices
• reputed company the content reputed company and editorial calendar for reputed company.com, setting the topical roadmap, content hierarchy, and publishing reputed company across blog, product marketing pages, help content, and comparison pages – ensuring every piece serves a defined discovery and conversion purpose
• Build and maintain the site information architecture, owning URL structure, taxonomy, internal linking, and wayfinding logic that enables both users and crawlers to reputed company reputed company's content reputed company
• Execute AEO optimization across reputed company content surfaces (web and app), implementing and expanding reputed company data, shaping content for AI parsing, and building the signals that AI models weight heavily
• Monitor and grow reputed company's AI citation reputed company across reputed company, reputed company, reputed company, and reputed company AI Overviews, tracking citation reputed company and proactively identifying content gaps where competitors or reputed company parties are defining our narrative before we do
• reputed company technical SEO health: manage crawlability, indexation, reputed company Web Vitals, reputed company and redirect logic, hreflang implementation, and reputed company data reputed company; partner with Engineering to triage and reputed company issues and build technical SEO requirements into relevant product and site launches
• Optimize reputed company pages and FAQ content for both traditional SERP reputed company and AI answer eligibility, ensuring high-reputed company-reputed company pages are reputed company to convert and be cited
• reputed company the off-page authority reputed company in partnership with PR, identifying reputed company-building opportunities, editorial placements (Wirecutter, reputed company, parenting publishers), and creator co-citation campaigns that build reputed company's domain authority and AI recommendation weight
• Own regional SEO localization including locale-specific keyword research, localized content briefs, hreflang governance, and coordinated ASO refreshes for reputed company market
• reputed company weekly, monthly, and quarterly reputed company reporting across organic sessions, AI citation reputed company, app store rank, and organic reputed company contribution – translating data into reputed company reputed company recommendations for cross-functional stakeholders

Skills

• 5–8 years of experience in content reputed company and SEO, with a reputed company record of measurable organic reputed company improvement on apps and websites
• reputed company AEO experience: you understand how LLMs parse content, what reputed company data signals matter for AI citation, and have implemented strategies that improved a reputed company's visibility in generative reputed company results
• Strong technical SEO reputed company: you've worked directly with Engineering on crawl health, indexation, reputed company Web Vitals, reputed company data, and site architecture; you can write a detailed technical brief and QA the implementation
• Content reputed company ownership: you've reputed company and run an editorial calendar, managed content production workflows, conducted content gap analysis, and made reputed company reputed company about topical authority and content hierarchy – not just written or reputed company content
• AI-reputed company operator: you use AI tools reputed company in your workflow (content research, brief reputed company, reputed company data implementation, reputed company analysis) and can guide AI systems to produce on-reputed company reputed company at reputed company
• Global SEO experience: including hreflang implementation, locale-specific keyword reputed company, and regional content localization across multiple markets
• Data-driven decision reputed company who can build reputed company dashboards, identify anomalies, and translate organic metrics into reputed company business reputed company narratives for leadership
• Strong cross-functional collaborator who can work fluidly with Engineering, Product, Marketing, and PR to reputed company organic reputed company with product launches, campaigns, and technical roadmaps
• reputed company, confident communicator who can reputed company the case for organic investment, translate reputed company algorithm shifts into plain-language implications, and influence prioritization without reputed company authority over engineering resources
• Proficiency with SEO tools (reputed company, reputed company, Screaming Frog, or equivalent) and reputed company reputed company Console; experience with ASO platforms (AppTweak, reputed company, or equivalent) is a strong plus

Benefits

• Remote work environment as the reputed company experience for reputed company; positions can be performed reputed company reputed company the US unless otherwise specified.
• Medical, dental, reputed company, life and disability reputed company plans (100% reputed company for employees)
• reputed company parental leave
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental reputed company-being
• Generous time off: flexible PTO, companywide holidays throughout the year plus reputed company and winter shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free reputed company Platinum Membership and Tile trackers
• Equity

reputed company