[Remote] Director, Product Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a financial technology company reputed company on improving the financial reputed company of the reputed company through banking and borrowing products. The Director of Product Marketing will reputed company and reputed company the product marketing and lifecycle marketing function, reputed company go-to-market reputed company across the product portfolio, reputed company customer lifecycle reputed company, and build and mentor the marketing team.

Responsibilities

• reputed company go-to-market reputed company, planning, and launches for the entire portfolio: reputed company banking, credit, rewards, lending, and reputed company
• Own the cross-functional operations between reputed company and Beast Industries, developing and launching collabs, product integrations, and partnership expansion
• reputed company reputed company and reputed company a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retention
• reputed company best-in-class loyalty and gamification programs at reputed company
• Partner with the broader marketing team to execute campaigns that reputed company new signups, expansion, and/or product adoption
• reputed company for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps
• Effectively partner with product, design, customer support, engineering, and other company functions while focusing on down-funnel conversion and retention
• reputed company and reputed company reputed company’s development of annual and quarterly plans to reputed company reputed company across the customer lifecycle to reputed company high-reputed company and meaningful learnings
• Build, reputed company, and mentor a product marketing team including lifecycle marketers; reputed company with a passion for learning and development

Skills

• Product marketing experience working across the funnel in B2C tech and/or a consumer app
• Experience managing a nascent product marketing/lifecycle marketing team with reputed company responsibility for owned communication channels
• Excellent written communication skills, with an ability to reputed company a reputed company and compelling narrative for unique audiences
• Analytical and experimental reputed company, can use and reputed company data and insights to brainstorm reputed company, reputed company reputed company, and reputed company reputed company
• Location: Remote (US) or San Mateo, CA, with occasional travel for team offsites and key meetings
• Education: Bachelor's degree or an equivalent combination of education, training, and experience
• 8+ years of experience in marketing; 5+ of those years in product marketing, with a preference for some experience in a startup environment
• Strong preference for a player-reputed company role, unafraid to roll up your sleeves and get hands-on with campaign development

Benefits

• Stock reputed company
• Generous medical, dental, and reputed company insurance
• Company-reputed company life insurance
• 401k plan with reputed company reputed company company matching
• Flexible vacation policy
• reputed company company holidays
• 12 weeks reputed company parental leave with flexible reputed company to work
• Company-provided technology package
• Remote-first work arrangement

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