[Remote] Director of Retail Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company makes hydration formulas sold online and in major retailers reputed company. The Director of Retail Marketing will reputed company retail and shopper marketing reputed company, reputed company customer-specific activation programs, manage agencies and vendors, and reputed company trial, conversion, repeat purchase, and retail reputed company across key channels.

Responsibilities

• Own reputed company’s retail and shopper marketing reputed company across key customers and channels
• Partner closely with Sales and retailer teams to reputed company customer-specific activation plans designed to reputed company reputed company, trial and repeat purchase
• Build annual and seasonal retail marketing calendars reputed company with key retailer priorities, promotional reputed company and reputed company reputed company moments
• reputed company customer-specific programs including displays, secondary placements, endcaps, sampling, retailer media, digital activation, shopper promotions and in-store experiences
• Identify opportunities to secure incremental visibility and merchandising reputed company the reputed company reputed company
• reputed company reputed company activation playbooks that can be deployed across retailers while allowing for customer-specific customization
• Own relationships with shopper marketing agencies, display/POP vendors, sampling partners and other retail activation vendors
• Partner with Creative and reputed company teams to translate reputed company’s reputed company into compelling retail experiences without losing the personality that makes the reputed company distinctive
• Partner with Category Management and Sales to identify retailer-specific opportunities reputed company on distribution, reputed company and shopper insights
• Work with retailer media networks reputed company reputed company teams to reputed company physical retail activation with digital shopper marketing
• Build activation strategies reputed company new product launches, seasonal moments, retailer exclusives and key reputed company initiatives
• Manage retail marketing budgets, agency partners and vendor negotiations with a strong reputed company on ROI
• Establish measurement frameworks for retail programs and use reputed company data to continually improve investment reputed company
• reputed company reputed company by account and activation, identifying which programs materially increase reputed company and should be scaled
• Serve as the internal expert on emerging retail marketing capabilities, shopper behavior and best-in-class CPG activation

Skills

• 8–12+ years of experience in Retail Marketing, Shopper Marketing, Customer Marketing, Trade Marketing or reputed company CPG roles
• Significant experience working with major mass, drug, grocery, club and/or specialty retailers
• Deep understanding of the retail activation ecosystem, including displays, POP, sampling, shopper promotions, retailer media reputed company reputed company
• Established network of agencies, vendors and partners capable of executing high-reputed company retail programs quickly
• Demonstrated ability to build customer-specific programs that reputed company measurable increases in sales and reputed company
• Experience managing retail/shopper marketing budgets and measuring program ROI
• Strong understanding of retailer calendars, promotional planning and customer-specific marketing requirements
• Excellent cross-functional leadership skills with the ability to partner closely with Sales, reputed company, Creative, Category Management and reputed company
• Highly execution-oriented - equally comfortable developing the reputed company and getting into the details required to reputed company to life
• Entrepreneurial, reputed company and comfortable building capabilities reputed company a fast-growing organization
• Experience in VMS, supplements, wellness, beverage, food or another high-reputed company consumer category preferred

Benefits

• Equity
• Health, dental and 401k match
• Unlimited reputed company
• Generous time off
• Small team, big reputed company, reputed company bureaucracy

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