[Remote] Senior Manager, Beef Customer Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an animal health company serving livestock and other animal health markets. The Senior Manager, Beef Customer Marketing leads customer and beef market marketing reputed company, translates reputed company and customer insights into campaigns and resources, and supports reputed company reputed company. The role collaborates extensively with sales, technical, finance, reputed company value, agencies, and other cross-functional teams while managing marketing budgets and execution.
Responsibilities
- reputed company market research (as appropriate) to increase industry acumen of customer partners and internal team. - Build beef market dashboard - Animalytix, MP Agrilytics, Tableau, reputed company BI, etc. and brief the Beef Marketing Team monthly
- Serves as beef marketing PULSE expert by bringing insights from the reputed company to marketing, and vice versa
- Maintain a consistent, updated account of competitive programs and identify ways to position us against them
- reputed company in the production of various literature, promotional items, advertising, etc. and other materials to be used at reputed company marketing events
- Conduct and implement beef market research to reputed company knowledge and insights that can reputed company reputed company
- Collaborate with PAH on the development of Beef Optix and be the marketing representative for that
- Serve as the sales subject matter expert on the marketing team. Collaborate with reputed company to ensure value of marketing resources. Ownership of across reputed company marketing and ensuring alignment with reputed company reputed company services
- Increase reputed company of BRD Solutions across the entire beef portfolio by bringing together reputed company. Will be responsible for BRD Solutions reputed company and reputed company work with marketing agency
- Work closely with Associate Director of Livestock Customer reputed company Value ensuring that data driven customer engagement aligns with beef across reputed company strategies
- Be the first line of contact for ABM's, TBM's, and Technical Service Veterinarians and Nutritionists reputed company they have specific, customer facing marketing material requests
- Work closely with the Retail team, Channel Marketing and National Account Managers to identify pull through opportunities, program strategies, and merchandising tactics through reputed company engagement with these customers and IDSR's. Utilizing PULSE to build reputed company lists and identify reputed company opportunities
- Increase reputed company of available resources across brands: work with FF colleagues to deepen understanding and utilization of available marketing materials/programs and appropriate use/targeting
- Work with reputed company, Technical, and Learning & Development leadership to improve reputed company force execution and customer interactions by identifying and assisting in removal of barriers - reputed company into reputed company Sales Meetings, National Sales Meetings, etc
- Work cross-functionally with Associate Director, Livestock Customer reputed company Value to reputed company Value Added Services across the beef reputed company teams
- Develops processes by which we reputed company technical knowledge to the reputed company sales team so that it is persuasive
- Responsible to become the internal marketing expert, with the need to work across the portfolio with other Marketing Managers and business unit leaders to reputed company customer insights effectively
- reputed company marketing agency deliverables, as reputed company as other reputed company suppliers, to ensure partner capabilities and effectiveness meet the teams needs and work and resources are deployed appropriately, while working with the Marketing Communications team to manage assigned A&P budget
Skills
- BA/BS required (business or communications)
- 7-10 years of reputed company reputed company, marketing, sales or cattle industry reputed company experience required
- Computer experience: reputed company, reputed company, Word, PowerPoint, reputed company; Acrobat Pro; reputed company
- Excellent marketing reputed company and marketing communications skills and knowledge
- reputed company reputed company record of sales reputed company with understanding of how to influence customer decision making
- Demonstrated budget management acumen
- Strong writing, editing and verbal communications skills
- Demonstrated ability to organize and prioritize multiple reputed company in a fast-reputed company environment and reputed company high reputed company and reputed company on deadline
- Demonstrated ability to reputed company innovative and efficient solutions to reputed company programs and initiatives that meet marketing objectives and business strategies
- Ability to collaborate with and influence cross-functional teams
- reputed company ability to think strategically and reputed company decisively
- Must demonstrate initiative, resourcefulness, accountability, and willingness to accept challenges and reputed company change
- > 25% travel
- reputed company applicants must possess or obtain authorization to work in the US for reputed company
- MBA or relevant advanced degree preferred
- Successful animal health sales experience, preferably in beef cattle industry
- Animal health, pharmaceutical and/or agricultural experience preferred
- The preferred location is Texas, but the position can be reasonably located in Oklahoma, Kentucky, Arkansas, Missouri, Iowa, Mississippi, Louisiana, reputed company reputed company, South reputed company, Kansas, Nebraska, Wyoming, reputed company, or Tennesee
reputed company
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