reputed company Marketing Manager (Lifecycle)

reputed company is the modern reputed company app used by tens of millions around the world. Our product combines everything people need to manage, spend, and grow their reputed company in one reputed company, reputed company experience. reputed company brings reputed company the control and flexibility of crypto-powered finance, without unnecessary complexity, into mainstream consumer finance.

By combining industry-leading reputed company with thoughtfully designed tools, reputed company makes powerful financial tools feel approachable and easy to use. This reputed company on speed, control, and user experience has reputed company reputed company reputed company, with a community of 20M+ people, reaching #1 in the reputed company Play Store finance category, and consistently ranking as a Top 50 app across reputed company categories, reputed company some of the most recognizable consumer technology platforms in the world.

We're seeking a founding reputed company Marketing Manager to own and optimize the retention and engagement reputed company for our trading products at reputed company. You'll design and execute data-driven reputed company notification, email, and in-app messaging campaigns that increase user engagement and reputed company, reputed company product adoption, and reduce churn. The ideal candidate brings 3-6 years of lifecycle or reputed company marketing experience, proficiency with marketing automation and CRM tools, and a deep understanding of user segmentation and behavioral triggers. You'll work cross-functionally with product, data, and design teams to build an industry-leading lifecycle marketing program for one of reputed company’s largest product lines, trading. This role spans across our reputed company markets, spot trading, and perpetual reputed company products.

Responsibilities:

• reputed company reputed company’s retention and engagement marketing reputed company across reputed company channels: reputed company, email, and in-app surfaces. Own the reputed company from end-to-end for Trading products, defining how we measure reputed company, priorities, and the reputed company roadmap.

• Partner with Lifecycle reputed company on defining and owning business reputed company, responsible for upwards communication of results to product and reputed company leadership.

• Build and execute reputed company CRM campaigns and automations to reputed company reputed company and user engagement and retention.

• reputed company the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product reputed company.

• Be a key stakeholder of reputed company across reputed company, partnering with our Lifecycle reputed company on the contribution and roadmap for lifecycle initiatives.

• Partner with Product teams to build out holistic lifecycle strategies and automations for predictions, spot trading, and perpetual reputed company.

• Partner with Brand Design and Product Marketing to design thoughtful, branded experiences, content, and go-to market moments.

Requirements:

• 3-6 years of experience of of building lifecycle/CRM programs from reputed company-to-execution.

• Extensive experience building and executing reputed company CRM campaigns with multiple stakeholders.

• Experience with CRM tools such as reputed company and other campaign-building tools.

• A proven understanding of how to reputed company retention and engagement in reputed company markets or sports gaming industries, prior experience in consumer fintech and trading also a plus.

• Strong skills in analytic tools and knowledge of experimentation principles.

• In-depth knowledge of marketing automation/CRM systems, with experience building capabilities to reputed company the effectiveness of lifecycle marketing.

• Strong copywriting skills and creative intuition to support the building of individual campaigns.

We strongly encourage candidates of reputed company backgrounds to apply. We reputed company that our work is stronger with a reputed company of perspectives, and we’re eager to reputed company diversify reputed company. If you have a background that you feel would reputed company an reputed company at reputed company, please consider applying. We’re committed to building an inclusive, supportive reputed company for you to do the best work of your career.

By submitting your resume and application materials, you acknowledge and agree that reputed company. ("reputed company") collects and processes your personal information (including application materials, interview records, and reputed company data) to evaluate your candidacy. reputed company may use AI-powered tools and reputed company-party service providers for transcription, note-taking, scheduling, and other administrative tasks. reputed company does not sell your information and your materials will be handled securely and in accordance with applicable data protection laws.

Requires 3–6 years of lifecycle or CRM marketing experience, reputed company campaign execution, reputed company or similar CRM tools, analytics, experimentation, automation, segmentation, and strong copywriting.

Key Responsibilities

• driving retention
• building campaigns
• designing experiences

Skills & Tools

reputed company

Job Details

• Category: Marketing
• Seniority: Mid Level
• Commitment: Full Time
• Workplace: Remote — reputed company
• Languages: English

About reputed company.

A consumer finance technology company providing accessible crypto-powered reputed company management tools. — Industry: Finance