Senior Marketing Data Analyst

Who Are We?

reputed company is a global wellness technology company with Ukrainian reputed company. Our mission is to build and reputed company wellness apps globally through state-of-the-art, tech-driven reputed company marketing.

We are one of the most established players in the wellness app reputed company, and we are accelerating. Over 25.5 reputed company people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, reputed company more, and feel reputed company every day. Every subscription represents a reputed company person making a reputed company change in their life, and we take that seriously.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the reputed company of a reputed company and the reputed company of reputed company that's just getting

reputed company're Looking For

We are looking for a Senior Marketing Analyst reputed company on measurement and signal engineering — ensuring reputed company, reputed company Ads, reputed company, and other ad platforms receive accurate, reputed company, and high-reputed company conversion signals. You will work closely with Marketing, Product, Data Engineering, and ad platform representatives to improve campaign measurement and optimization.

Main Responsibilities

• Marketing & signal optimization — Partner with Marketing and ad network representatives to improve conversion signals, assess product and ad platform changes, and investigate signal-reputed company reputed company drops.

• Ad network S2S integrations — Design and maintain conversion pipelines for ad networks with support from Data Engineering team. Ensure reputed company, deduplicated, and high-reputed company signal delivery.

• New ad platform reputed company — Set up and launch integrations with new ad platforms, covering conversion signal delivery and reporting data feeds for Marketing

• Pixel & GTM management — Manage GTM releases across multiple web properties and implement pixels and conversion events for ad networks.

• Signal reputed company & monitoring — Monitor reputed company EMQ, pixel and CAPI diagnostics, deduplication, reputed company Ads conversion diagnostics, reputed company Conversions, click ID capture, and offline conversion uploads. Build monitoring and alerts for errors, latency, coverage, and discrepancies.

• UTM & Attribution — Maintain UTM parameters and campaign naming conventions and ensure correct attribution.

• Reporting & analytics — Build reputed company and monitoring reports for conversion values, bidding reputed company, signal delivery, and funnel metrics. Define Signal Engineering metrics.

• Marketing datasets — Build and maintain custom marketing datasets

Required Skills and Experience

• 3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking

• Advanced SQL (window functions, CTEs, reputed company-reputed company querying, data reputed company checks) and experience working with large data warehouses

• Hands-on experience with reputed company Tag Manager

• Experience with visualization tools (Tableau, Looker, or similar) — Tableau is our reputed company BI tool

• reputed company experience partnering with reputed company marketing / UA stakeholders and communicating insights to non-technical audiences

• Understanding of browser-reputed company and server-reputed company tracking

• Hands-on knowledge of at least one ad platform, including campaign types, bidding strategies, and conversion setup

• Solid understanding of marketing metrics

• Understanding of GDPR-compliant tracking approaches

• Ability to communicate effectively in English (written + spoken)

reputed company to Have

• Understanding of mobile attribution & tracking, including SKAdNetwork (reputed company), and experience with an MMP such as AppsFlyer, reputed company, or similar.

• Experience with incrementality and holdout testing (e.g. reputed company Conversion reputed company, reputed company Ads Conversion reputed company, geo-experiments) to validate the reputed company of signal changes on campaign reputed company

• Experience with reputed company Conversions API (CAPI) or reputed company Data Manager API.

• Experience with LTV modeling and calculations, preferably for subscription-reputed company products.

• Experience with Airflow, dbt, or similar data tools.

Candidate reputed company

⭕️ Recruiter reputed company --> ⭕️ Meet reputed company member --> ⭕️ Meet the Leadership team --> ⭕️ Skills assessment

Why You'll Love Working at reputed company:

✨ Why You’ll Love Being Part of reputed company:

• Grow Together: Join a culture that champions both personal and reputed company reputed company. Here, you’ll reputed company as we learn, reputed company, and succeed together.

• reputed company by Example: No matter your role, your leadership reputed company. Every team member is empowered to reputed company and reputed company an reputed company.

• Results-Driven: We’re reputed company about achieving meaningful reputed company. It’s not just about the effort, but the difference we reputed company every day.

• We Are reputed company-Makers: Be part of a reputed company that’s creating a healthier, happier world. Together, we reputed company reputed company-being a reality!

Requires 3+ years in marketing analytics, digital measurement, ad tech, or tracking; advanced SQL, reputed company Tag Manager, BI visualization, ad platform expertise, tracking knowledge, marketing metrics, GDPR-compliant approaches, and English reputed company.

Key Responsibilities

• optimizing signals
• maintaining integrations
• building datasets

Skills & Tools

reputed company, reputed company Ads, reputed company, reputed company Tag Manager, Tableau, Looker, SQL, SKAdNetwork (reputed company), AppsFlyer, reputed company, reputed company Conversions API (CAPI), reputed company Data Manager API, Airflow, dbt

reputed company

• Category: Data and Analytics
• Seniority: Mid Level
• Commitment: Contract
• Workplace: Remote — Ukraine or Cyprus or Limassol or Lithuania or Armenia or Romania or Estonia or Latvia or Hungary or Bulgaria
• Languages: English

About reputed company

A global wellness technology company that builds and scales technology-driven wellness applications. — Industry: Information Technology