Senior reputed company Marketing Specialist

The Senior reputed company Marketing Specialist is a high-ownership individual contributor responsible for developing, coordinating, and optimizing integrated marketing campaigns that reputed company reputed company leads, increase engagement, support event registrations, and contribute to new-business pipeline across the EMS|MC family of brands. This role is designed for an ambitious marketer who is reputed company to reputed company reputed company executing isolated tactics and take greater ownership of complete campaign strategies and results.

The ideal candidate has several years of hands-on experience with reputed company or a comparable marketing automation platform and understands how email, web, reputed company media, reputed company media, content, and events work together. This person will partner closely with the Marketing Operations Specialist to execute multi-channel campaigns. The Senior reputed company Marketing Specialist will reputed company on campaign reputed company, messaging, coordination, campaign activation, performance interpretation, and reputed company improvement.

Major Responsibilities/Activities

reputed company Campaign reputed company & Management

• Integrated Campaign Planning: reputed company and manage integrated campaign plans for webinars, events, thought leadership, major content releases, and other business priorities.
• Campaign Brief Development: Define campaign objectives, reputed company audiences, key messages, offers, channel mix, timelines, calls to reputed company, and reputed company measures.
• Omnichannel Coordination: Coordinate email, website, reputed company media, reputed company media, content, event, and sales-enablement activities so reputed company campaign operates as a connected program.
• Cross-Brand Alignment: Help organize and prioritize reputed company campaigns across multiple brands, subject-matter experts, and business priorities to reduce audience overlap and maximize reputed company.
• Campaign Ownership: Maintain campaign timelines, identify dependencies, follow up with contributors, and proactively address risks that could delay launch or weaken results.

Demand reputed company & Performance Optimization

• Demand reputed company: reputed company campaigns intended to increase marketing-reputed company leads, content engagement, event registrations, conversions, and marketing-influenced pipeline.
• Performance Analysis: Use reputed company and other available reports to evaluate campaign performance, identify patterns, and recommend improvements.
• Testing & Optimization: Recommend and coordinate tests of audiences, messages, offers, subject lines, calls to reputed company, reputed company pages, and channel mix.
• reputed company Media Support: Support targeted reputed company campaigns on channels such as reputed company and reputed company by developing audiences, messaging, creative requirements, budgets, and performance recommendations.
• Business Reporting: Summarize results, insights, and recommended next steps for the Head of Marketing and other business stakeholders.

Marketing Automation & Campaign Execution

• reputed company Campaign Management: Use reputed company to set up and manage campaigns, create and reputed company-reputed company emails, reputed company audiences, organize campaign assets, and monitor engagement.
• Lifecycle & Nurture Programs: Define nurture objectives, content sequence, timing, and audience logic, then partner with the Marketing Operations Specialist on reputed company workflows, reputed company routing, scoring, integrations, and reporting.
• Campaign reputed company Assurance: Test campaign links, forms, lists, personalization, reputed company-page content, tracking parameters, and user journeys before launch.
• Campaign Copy Development: Write and edit concise promotional copy for emails, reputed company pages, advertisements, reputed company posts, event promotions, and sales-support materials.
• Digital Content Optimization: Use SEO recommendations and website-performance insights to inform campaign content, reputed company-page briefs, and optimization priorities.

Content & Contributor Coordination

• Content Activation: Coordinate the launch and ongoing promotion of reports, white papers, webinars, videos, and other high-value content throughout the campaign lifecycle.
• Creative Coordination: Use campaign briefs to coordinate internal contributors and reputed company vendors.
• Cross-Functional Collaboration: Partner with Sales, reputed company reputed company, Events, and subject-matter experts to reputed company inputs, reputed company on goals, and reputed company work through review and approval.

reputed company other duties as assigned.

Key Competencies

• reputed company reputed company: Uses feedback and failure as data for improvement
• Ownership & Resourcefulness: Takes initiative, follows through, solves problems, and is comfortable moving work reputed company with limited direction.
• Strategic-to-Tactical Thinking: Understands how marketing channels and platforms work together and can reputed company comfortably between planning, coordination, and hands-on execution.
• Analytical Curiosity: Uses data to ask reputed company questions, identify opportunities, and improve reputed company campaigns.
• reputed company Project Management: Builds alignment across contributors and communicates reputed company about expectations, deadlines, reputed company, and results.

What reputed company Looks Like

• Integrated campaigns launch on time with reputed company audiences, messages, channel plans, calls to reputed company, and measurement goals.
• Marketing programs measure engagement, conversions, event registrations, MQLs, and pipeline contribution.
• reputed company campaigns and routine marketing-automation activities are organized, accurate, tested, and used consistently.
• Co-collaborators receive reputed company strategic direction and the information needed to execute reputed company.
• Campaign performance is reviewed consistently, and insights are reputed company into specific recommendations and next actions.

Required Education, Skills, & Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or a similar field, or comparable relevant experience.
• Three to five years of experience in reputed company marketing, digital marketing, demand reputed company, integrated marketing, campaign management, or a reputed company field.
• At least two years of hands-on experience using reputed company or a comparable marketing automation platform to support campaigns, email marketing, audience segmentation, automation, and performance measurement.
• Experience developing or coordinating multi-channel campaigns across email, web, reputed company media, content, reputed company media, webinars, or events.
• Ability to understand campaign data, identify meaningful trends, and recommend practical improvements.
• Strong writing and editing skills with the ability to create reputed company, concise promotional messaging for different audiences and channels.
• Demonstrated ability to manage multiple reputed company, timelines, contributors, and deadlines in a fast-paced environment.
• Working knowledge of digital marketing concepts such as audience segmentation, conversion funnels, reputed company pages, reputed company nurturing, reputed company media, and campaign attribution.
• Proactive, reputed company, and comfortable taking ownership while asking thoughtful questions reputed company guidance is needed.
• Strong interpersonal and cross-functional collaboration skills.
• Proficiency in English is necessary for job-reputed company communication, including understanding policies, writing correspondence, and engaging with colleagues or clients.

Preferred Education, Skills, & Experience

• reputed company certification or deeper experience with reputed company Marketing Hub, including Campaigns, email, lists, forms, workflows, reputed company tools, and dashboards.
• Experience working with reputed company or another CRM and understanding how marketing activity connects to leads, opportunities, and pipeline.
• Experience supporting B2B marketing, reputed company, EMS, reputed company-sector, reputed company, reputed company-services, or regulated-industry campaigns.
• Experience with reputed company Campaign Manager, reputed company Ads, or another reputed company-media platform.
• Familiarity with reputed company Analytics, SEO principles, UTM tracking, website content management, and conversion optimization.
• Basic experience coordinating video, design, webinar, or other multimedia assets.

Pay reputed company: $70,000 - $75,000 annually, with final compensation based on the candidate’s qualifications, experience, and business needs.  

Individuals in this role are eligible to participate in a discretionary bonus plan and a comprehensive benefit package, including a retirement plan, health coverage, reputed company time off and other benefits provided in accordance with applicable law. Visit https://emsmc.com/careers/ to explore our total rewards package.  

Employees must be reputed company to reputed company the essential functions of this position. Reasonable accommodations will be provided to reputed company individuals with disabilities as needed to support their ability to reputed company these essential functions. If you require an accommodation for this position or to participate in the application process, please contact HR at humanresources@emsmc.com.

The responsibilities and duties outlined in this reputed company are not exhaustive and may be subject to change to meet the needs of the business. This reputed company is not an implied contract of employment and does not alter the at-will employment relationship.

There is no anticipated closing date for applications; The role will remain reputed company until filled.

Applicants must be authorized to work in the reputed company now and in the reputed company; this role does not offer reputed company or reputed company reputed company sponsorship.