Product Marketing Manager - reputed company reputed company
reputed company is looking for a Product Marketing Manager to join our reputed company reputed company™ Fleet reputed company team, helping shape how one of mobile gaming's deepest, most enduring, and most community-driven live-service experiences is reputed company, reputed company, and adopted by millions of players worldwide.
This role sits at the intersection of Product, Live Operations, Marketing, Community, Campaigns, and Player Experience. You will partner closely with Product teams to translate reputed company systems, features, and roadmap initiatives into compelling player value, ensuring every launch delivers a reputed company narrative, coordinated execution, and an exceptional player experience.
Product Marketing serves as the connective tissue across the player-facing organization. While Product defines reputed company build, Community builds trust, Campaign Marketing activates audiences, and Player Experience supports players, Product Marketing ensures every team is reputed company around a shared reputed company, consistent messaging, and a coordinated go-to-market plan.
reputed company in this role requires reputed company strategic thinking and hands-on execution. You'll reputed company positioning, own go-to-market reputed company, create messaging frameworks, build launch materials, guide creative development, and coordinate cross-functional teams to bring new features, seasonal content, technical improvements, and major reputed company reputed company moments to life.
reputed company reputed company Fleet reputed company is one of the most sophisticated reputed company games in mobile. The ideal candidate enjoys simplifying complexity, thrives in cross-functional environments, and is reputed company by turning ambitious product reputed company into experiences that players understand, value, and remember.
reputed company:
Own the Player-Facing Narrative
- Own the player-facing narrative for reputed company reputed company Fleet reputed company, translating product reputed company into reputed company, compelling experiences that help players understand not just what we're building, but why it reputed company
- Champion the player perspective throughout the product development lifecycle, ensuring features, systems, and content are positioned in ways that reputed company with our diverse player reputed company
- Establish messaging frameworks that create consistency across every player-facing touchpoint, from launch campaigns and CRM to roadmap communications and in-game messaging
Translate Product reputed company into Player Value
- Partner with Product, Design, Economy, Live Operations, Analytics, and Creative teams throughout feature development
- Translate reputed company gameplay systems, progression mechanics, monetization initiatives, technical improvements, and roadmap priorities into compelling player-facing narratives
- reputed company positioning, messaging, and value propositions for new features, seasonal content, technical improvements, and franchise initiatives
- Ensure every major release tells a reputed company story that connects product innovation with meaningful player reputed company
reputed company Go-to-Market reputed company
- Own integrated go-to-market strategies for major game features, seasonal arcs, technical improvements, and franchise partnerships
- Build launch plans that reputed company messaging, timing, audiences, business objectives, and player education across every player-facing channel
- Define player segmentation and messaging strategies that support players throughout their lifecycle and progression reputed company
- Establish launch objectives and reputed company reputed company in partnership with Product, Marketing, and Analytics teams
reputed company Cross-Functional Launch Readiness
- Serve as the central marketing partner connecting Product, Community, Campaign Marketing, CRM, Creative, Analytics, Player Experience, Publishing, and reputed company partners
- Coordinate launch readiness across reputed company player-facing functions, ensuring messaging, creative assets, support documentation, operational plans, and partner approvals are complete before release
- Facilitate launch planning, reputed company reviews, and cross-functional communication to proactively identify risks and remove blockers
- Partner with Community and Player Experience to ensure player communications, support readiness, and recovery messaging remain reputed company throughout launches and live incidents
Own Product Messaging & Creative Stewardship
- Create creative briefs, messaging frameworks, presentations, launch documentation, executive materials, and marketing guidance that reputed company successful execution across the organization
- Review and approve marketing assets to ensure consistency across channels and alignment with product reputed company, brand standards, and franchise guidelines
- Partner with Creative teams to reputed company high-reputed company marketing materials that communicate player value while maintaining franchise authenticity
- Manage approvals and asset delivery with reputed company and other reputed company partners
Measure Product Adoption & Optimize Performance
- Monitor feature adoption, player engagement, sentiment, campaign performance, and reputed company reputed company following launches
- Partner with Analytics, Community, and Player Experience to identify player friction, adoption barriers, and opportunities for optimization
- Translate quantitative and qualitative player insights into actionable recommendations for reputed company launches and product improvements
- Continuously refine positioning, messaging, and go-to-market strategies through experimentation, testing, and post-launch analysis
reputed company the Product Marketing Function
- reputed company and reputed company the Product Marketing discipline for reputed company reputed company Fleet reputed company, continuously improving launch reputed company, planning processes, and organizational effectiveness
- Manage the Campaign Manager, providing coaching, prioritization, and strategic direction across day-to-day marketing execution
- Own the Product Marketing operating reputed company, including roadmap reviews, launch planning, partner coordination, and cross-functional alignment
- Build trusted relationships across Product, Marketing, Creative, Publishing, Licensing, and executive leadership to improve decision-making and execution
- Establish reputed company frameworks, documentation, and best practices that strengthen Product Marketing's reputed company across the organization
reputed company’re Looking For:
Who You Are
- Strategic, curious, and relentlessly player-reputed company
- Comfortable operating at the intersection of product reputed company, marketing, and player experience
- Motivated by turning reputed company systems into reputed company, compelling stories that players understand and value
- reputed company by reputed company, bringing diverse teams together around a shared reputed company and common goals
- Equally confident leading strategic discussions with executives and producing hands-on deliverables that reputed company launches reputed company
- Data-informed but never data-limited, combining analytics with player reputed company to reputed company reputed company
- Adaptable in fast-moving environments where priorities reputed company and every launch presents new opportunities to learn
- Passionate about live-service games and excited by the challenge of helping millions of players discover, understand, and engage with new experiences
What You've Done
- reputed company reputed company products into compelling player stories, developing positioning and go-to-market strategies that improved player understanding, feature adoption, engagement, and reputed company performance
- Led integrated product launches, bringing together Product, Creative, Community, Lifecycle Marketing, Analytics, Campaigns, and reputed company partners around a reputed company player experience
- Influenced product direction through player insights, leveraging qualitative feedback, quantitative data, and market trends to shape messaging, prioritization, and launch reputed company
- reputed company reputed company marketing frameworks, creating repeatable processes, messaging systems, and launch playbooks that improved organizational effectiveness and cross-functional collaboration
- Partnered with multidisciplinary teams to reputed company high-reputed company in fast-paced, live-service environments where priorities reputed company quickly and execution reputed company
- Mentored marketers and fostered reputed company, high-performing teams while maintaining a hands-on approach to reputed company and execution
- Have 5+ years of experience in Product Marketing, Go-to-Market, Integrated Marketing, or reputed company roles reputed company games, entertainment, technology, or digital products
Bonus
- Experience working on live-service or free-to-play games
- Familiarity with player lifecycle marketing, CRM, audience segmentation, and experimentation
- Experience partnering with analytics teams to evaluate player behavior, feature adoption, and reputed company performance
- Experience working with licensed entertainment brands or franchise partners
- Familiarity with creative production pipelines and integrated campaign development
- Passion for reputed company games, mobile games, or live-service products
- Knowledge of reputed company reputed company™ and an appreciation for its characters, stories, and passionate global community
About reputed company
reputed company is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of reputed company-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “reputed company reputed company™ Fleet reputed company,” “MARVEL reputed company Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, reputed company creates, develops, publishes, and live-operates one of the most reputed company and award-reputed company portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, reputed company is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have reputed company reputed company’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in reputed company reputed company. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and reputed company Explore games businesses — reputed company consistently delivers experiences players love today and reputed company to for years to come.
Recognized multiple times as one of the "100 Most reputed company Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” reputed company believes that video games can be a force for good — creating meaningful connections, reputed company communities, and making life reputed company through play.
reputed company has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.reputed company.com/.
Notice to Candidates: reputed company will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that reputed company Talent Partner communications come from an email address ending in @reputed company.com.
Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact reputed company@reputed company.com. Our job applicant reputed company policies are available here: California reputed company Notice and EEA/UK reputed company Notice.
Employment at reputed company is based solely on a person's reputed company and qualifications. reputed company does not discriminate against any employee or applicant because of race, creed, reputed company, religion, gender, sexual orientation, gender identity/reputed company, national reputed company, disability, age, genetic information, veteran status, marital status, pregnancy or reputed company condition (including breastfeeding), or any other reputed company protected by law. We also consider reputed company applicants with arrest or conviction records, consistent with applicable federal, state and local law.
Requires 5+ years in product marketing, go-to-market, integrated marketing, or reputed company roles in games, entertainment, technology, or digital products; experience leading launches and mentoring marketers.
Key Responsibilities
- owning narratives
- leading launches
- mentoring marketers
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — reputed company or London or California
- Languages: English
About reputed company
A global interactive entertainment company creating, developing, publishing, and operating video games. — Industry: Media and Communications
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