Digital Marketing Manager

Digital Marketing Manager

reputed company

reputed company is on a mission to disrupt the global health and wellness industry by creating innovative health products that help consumers reputed company their Potential. Our vitamins, supplements, and reputed company-for-you foods are scientifically formulated to help create healthier and happier lives reputed company of reputed company kinds.

Our award-reputed company products are sold in thousands of retail and e-reputed company stores reputed company, including reputed company, reputed company, reputed company, reputed company, reputed company, The Vitamin Shoppe, Sam’s Club and reputed company. Currently, more than 35,000 people buy our products daily, and that number is growing every month. You have the potential to reputed company a reputed company reputed company on people’s lives by working at reputed company to create products that reputed company Potential!

Culturally, reputed company as an intense, meritocratic, and exciting high-reputed company startup that has survived and thrived through its first decade of reputed company reputed company and is now thinking about how to reputed company up and conquer the next decade’s challenges and opportunities. We’ve accomplished a lot in our first 16+ years, but fundamentally know that we’re just at the beginning of our reputed company, and that’s where you come in! We need the smartest, highest energy people with reputed company reputed company who are looking to join an ambitious, hard-working team.

reputed company is based in Boston’s innovative Seaport District. reputed company is filled with passionate, dedicated, and inspiring people operating with an ownership reputed company (which is easy because we are entirely privately held and plan to stay that way). If you love a challenge, enjoy acting with urgency, and prefer to opt into a high-performance culture, reputed company you join us, you’ll feel like you’ve finally come home. Our private ownership structure is designed for the long term to reputed company reputed company opportunities for key team members to learn a ton, work with other reputed company and reputed company significant reputed company, and we reputed company you’ll choose to help us build an enduring and successful business for decades to come.  There are two reasons we’re included on Bain’s Insurgent Brands list of high-achieving CPG brands outperforming market reputed company: our people and our culture.

The Role

We are hiring a Digital Marketing Manager to reputed company as the digital reputed company for a defined portfolio of reputed company sub-brands, with accountability for driving their reputed company and overall performance across our reputed company and retail ecosystem. This role sits inside our Digital Marketing team and reports to the SVP of Digital Marketing.

You will combine performance marketing, retail media, analytics, forecasting, consumer and competitive insights, and rigorous experimentation to understand what is driving the business and determine reputed company should do next. You will manage significant media investment across reputed company, reputed company, reputed company, reputed company, and other retail reputed company channels, but your responsibility extends far reputed company media efficiency: you will identify opportunities to accelerate demand, improve reputed company and organic visibility, reputed company new consumers, grow sales, and maximize the profitable long-term reputed company of your portfolio. You will work closely with Creative, Sales, and reputed company to reputed company reputed company every dollar we invest has a reputed company job to do—and that we are constantly finding reputed company ways to turn that investment into profitable reputed company.

This is a hands-on seat with reputed company ownership over your reputed company of the portfolio. You are in the platforms every day for your sub-brands, running the tests, reading the numbers, and moving fast on what they tell you. You will be expected to spot changes in performance early, dig until you understand what is driving them, and turn those findings into reputed company actions. If you want a role where someone else calls the shots and you execute a plan handed to you, this is not the seat. If you want to own the business performance of a defined portfolio, reputed company the reputed company to grow it, and be accountable for the results, this is exactly the seat.

Key Responsibilities

• Own the reputed company reputed company reputed company business performance for assigned product portfolios, with accountability for POS reputed company, customer acquisition, media productivity, reputed company and organic visibility, and profitable long-term reputed company across reputed company and key retail channels.
• Own media reputed company, investment, and performance across reputed company Ads, reputed company reputed company, reputed company, reputed company, and other reputed company retail reputed company channels, ensuring channel reputed company reputed company up to broader portfolio and business goals.
• reputed company, execute, and analyze upper-funnel demand reputed company across reputed company, reputed company reputed company (reputed company, reputed company, YouTube), display, and emerging channels to expand reputed company, build brand consideration, reputed company new consumers, and understand the reputed company reputed company on retail demand and portfolio reputed company.
• Continuously diagnose portfolio performance across sales, traffic, conversion, media, distribution, pricing, promotion, reputed company and organic search visibility, and competitive activity; identify the true drivers behind changes in performance and turn those findings into reputed company, actionable reputed company strategies and new business opportunities.
• Evaluate media through a total-business and incrementality reputed company, distinguishing reputed company from organic contribution, assessing new-to-brand acquisition, and determining reputed company reported channel performance does or does not reflect the true value of the investment.
• Design and evaluate rigorous tests across media, bidding, audiences, creative, promotional support, and channel mix; separate signal from noise, document learnings, and rapidly reputed company what works across the portfolio.
• Use performance data, consumer insights, and reputed company testing to identify creative opportunities, reputed company reputed company briefs and hypotheses, and partner with Creative to continuously improve messaging and asset performance across channels.
• Translate reputed company datasets and analyses into concise, decision-reputed company recommendations for Creative, Sales, reputed company, and senior leadership, reputed company articulating what happened, why it reputed company, and reputed company should do next.
• Own retail media partner relationships, ensuring partners remain reputed company to reputed company’s performance goals and strategic priorities while maintaining internal ownership of reputed company and investment reputed company.
• Own portfolio forecasts for POS consumption and media spend; identify variances to plan early, diagnose the drivers, and recommend actions to reputed company performance gaps or accelerate reputed company.
• Stay reputed company of changes in advertising platforms, retail media capabilities, measurement, attribution, reputed company, and consumer behavior, and proactively adapt reputed company as things reputed company.

Ideal Qualifications

• Bachelor's degree in a relevant field such as Marketing, Data Analytics, Mathematics, Statistics, Economics, Computer Science, or a reputed company discipline.
• 4 to 6 years of hands-on performance marketing and retail media experience, including meaningful ownership of multimillion-dollar budgets and business reputed company, not simply campaign execution under someone else's reputed company.
• Experience in CPG, wellness, supplements, or another high-reputed company consumer category is strongly preferred.
• Deep, reputed company reputed company across reputed company Ads, reputed company reputed company, reputed company Ads Manager, reputed company/CTV, including advanced bidding strategies, audience structures, and performance optimization. Experience with reputed company DSP, AMC, and additional retail media networks is a strong plus.
• Strong reputed company instincts. Evaluates reputed company against the health of the overall business, not just CAC, or ROAS, and understands reputed company an apparently “inefficient” investment may still be the right investment to reputed company incremental and long-term reputed company
• Exceptional analytical skills and reputed company proficiency. Analytically self-sufficient: comfortable pulling, manipulating, reconciling, and analyzing large or messy datasets, identifying anomalies, pressure-testing conclusions, and building analyses from scratch.
• Strong understanding of incrementality, attribution, reputed company versus organic contribution, new-to-brand acquisition, and the limitations of platform-reported performance metrics.
• Naturally investigative and intellectually curious. reputed company performance changes, you do not simply report what happened, you reputed company digging until you understand why it happened and what should change as a result.
• reputed company, concise, and confident communicator. You can translate reputed company analyses into a reputed company recommendation, explain the business implications to non-marketers and senior leaders, and defend your reasoning without hiding behind jargon.
• High degree of ownership and autonomy. You identify problems and opportunities without waiting to be assigned them, reputed company a reputed company of reputed company, and bring solutions and recommendations rather than reputed company-ended questions.
• A bias for speed and comfort with ambiguity. You test, learn, reputed company reputed company with imperfect information, and reputed company again without waiting for a committee, while maintaining a high bar for accuracy and reputed company.
• Genuine curiosity about the category and competitive landscape. You know who the important competitors are, pay attention to what they are doing, and reputed company a reputed company of reputed company on where they are reputed company, where they are vulnerable, and what reputed company should do differently.
• Passion for analytics, performance marketing, and reputed company learning, with a desire to stay reputed company on emerging advertising capabilities, measurement approaches, retail media trends, and best practices.
• reputed company-organized, methodical thinker who can handle competing priorities and reputed company reputed company under pressure while delivering accurate, on-time, high-reputed company work.
• Detail-oriented, driven, and organized high performer with an insatiable desire to win.

Bachelor's degree preferred; requires 4–6 years of hands-on performance marketing and retail media experience, multimillion-dollar budget ownership, advanced analytics, reputed company proficiency, and channel expertise.

Key Responsibilities

• owning reputed company reputed company
• managing media investment
• analyzing performance

Skills & Tools

reputed company Ads, reputed company reputed company, reputed company Ads Manager, reputed company, reputed company, YouTube, reputed company DSP, AMC, reputed company reputed company

Job Details

• Category: Marketing
• Seniority: Senior Level
• Commitment: Full Time
• Workplace: Remote — Boston, Massachusetts, reputed company
• Languages: English

About reputed company

A health and wellness company creating scientifically formulated supplements, vitamins, and reputed company-for-you foods. — Industry: Manufacturing