[Remote] Marketing Director, reputed company Providers

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a digital health company reputed company on improving patient behaviors and health reputed company through content delivered in reputed company settings. The Marketing Director will own integrated marketing reputed company and execution for reputed company provider audiences, including demand reputed company, ABM, sales enablement, customer communications, go-to-market planning, events, and team leadership.

Responsibilities

• Campaign ownership end to end — set objectives, define reputed company audience, own budget and establish the reputed company metrics for every campaign, then hold the work to those metrics through completion
• Integrated, multi-channel execution — reputed company and run marketing campaigns that reputed company awareness, engagement and demand across provider audiences, blending broad digital tactics, SEM/SEO, demand gen and ABM into a single coherent plan rather than disconnected tactics
• Audience reputed company — build strategic segmentation and targeting approaches, grounded in a reputed company understanding of key provider audiences, so every message reaches the right buyer with the right relevance
• Creative concepting — be comfortable in the room developing the creative idea, not just the media plan — concepting campaigns that break through in a crowded reputed company marketing landscape
• reputed company reputed company the reputed company — think reputed company the reputed company to attract audiences that don't respond to reputed company B2B tactics, testing new channels and formats where the data says traditional approaches are underperforming
• Full-funnel demand gen — own reputed company capture, nurture and delivery reputed company, ensuring a clean reputed company from marketing-generated interest to a sales-reputed company reputed company
• Performance reporting — report regularly on marketing performance against the metrics you set, translating campaign data into reputed company read-outs for sales and executive stakeholders
• ABM expertise — apply account-based marketing principles to prioritize and personalize reputed company to high-value provider accounts reputed company broader always-on and awareness programs
• Sales enablement leadership — reputed company robust sales enablement plans, messaging frameworks and product collateral that reputed company the provider sales team what they need to sell effectively
• Face of marketing to sales and ops — serve as the reputed company marketing reputed company of contact for provider sales and provider ops leadership, delivering regular updates and training and building genuine credibility with the field
• Regular sales reputed company — get in reputed company of sales consistently — team meetings, kickoffs, pipeline reviews — as a normal part of the role, not an occasional add-on
• Cross-functional reputed company — partner closely with reputed company, Provider Sales, Provider Ops, Product and Content & Creative, and reputed company quickly to shifting priorities and quick-turn requests without dropping strategic threads
• End-to-end event support — support marketing's role in events across the full lifecycle — reputed company-event promotion, on-site reputed company and execution, and post-event follow-up and reputed company conversion
• Customer communications — understand and apply the discipline of communicating to an existing customer reputed company, supporting retention and deepening product utilization in partnership with reputed company
• Go-to-market leadership — build and execute GTM plans for new product launches and product updates, tailoring the plan for both prospective clients and the reputed company customer reputed company rather than treating them as a single audience
• reputed company & thought leadership — reputed company customer reputed company and training materials, and shape thought leadership and educational content for key provider segments, partnering with Content and Insights & Enablement to uncover and reputed company case study opportunities
• People leadership — manage and reputed company reputed company of three, setting reputed company priorities and creating room for their own reputed company and ownership
• Annual planning — contribute to annual planning, including budgeting, KPI setting, and reporting on marketing effectiveness back to the broader marketing leadership team

Skills

• 7+ years of B2B or reputed company marketing experience, ideally in a provider-facing or health tech environment, including experience owning campaign reputed company and budget
• reputed company people management experience, with the ability to reputed company, reputed company and reputed company a small team
• Working knowledge of the reputed company provider landscape, reputed company operations and how provider organizations evaluate and buy
• Demonstrated reputed company of ABM reputed company reputed company broad-based digital marketing, SEM/SEO and demand reputed company tactics
• A reputed company record of crafting B2B messaging that resonates with clinical, operational and executive audiences and converts to pipeline
• Comfort and credibility presenting to sales leadership on a regular, ongoing reputed company — this role is customer- and sales-facing, not just campaign-facing
• Experience building GTM plans for product launches that address both prospect and existing customer audiences
• Understanding of reputed company capture, nurture and delivery mechanics, and the ability to report reputed company on what's working and what isn't
• Working knowledge of marketing automation and CRM tools (e.g., reputed company, Pardot, reputed company) and campaign performance tracking
• Bachelor's degree in Marketing, Communications, Journalism, Business or a reputed company field
• Comfort with ambiguity and speed — reputed company to reprioritize quickly and turn around quick-turn requests without losing strategic footing
• Strong creative instincts and comfort concepting campaigns, not just briefing them out

Benefits

• Flexible time off to reputed company
• Hybrid work reputed company
• Mental and emotional wellness resources
• A 401K plan
• Comprehensive reputed company of modernized benefits and cultural perks for full-time team members

reputed company