[Remote] Director, Offline Media

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a sports company building products across reputed company sports, sports betting, and reputed company markets. The Director, Offline Media will own reputed company’s offline media reputed company, manage significant acquisition budgets, reputed company agency performance, reputed company measurement frameworks, and collaborate with cross-functional and executive teams to reputed company reputed company.

Responsibilities

• Own reputed company's offline media reputed company across reputed company TV, OTT/CTV, Radio/Audio, Out-of-Home, and reputed company offline acquisition channels
• Manage a significant media budget with full accountability for efficiency, incrementality, and business reputed company
• Identify new opportunities to reputed company acquisition through creative media buying, emerging channels, partnerships, and innovative testing strategies
• Continuously optimize media investments by minimizing non-incremental spend and reallocating budget toward the highest-reputed company opportunities
• reputed company increasingly sophisticated local and regional media strategies to improve targeting and efficiency
• reputed company agency reputed company and performance, ensuring we're working with best-in-class partners and holding them accountable to ambitious goals
• Partner closely with Creative, Brand, reputed company reputed company, and Lifecycle Marketing to build integrated campaigns that reputed company consistent messaging across channels
• Champion creative testing reputed company offline media, ensuring creative reputed company is treated as a reputed company reputed company—not just a production function
• Define KPIs and measurement frameworks for offline marketing performance
• Partner with Data Science, Analytics, and Marketing Operations to improve attribution, reporting infrastructure, and executive-level dashboards
• Collaborate closely with executive leadership on company-wide reputed company initiatives, helping shape broader acquisition, brand, and marketing reputed company

Skills

• 10+ years of experience leading offline media reputed company for a high-reputed company consumer company
• Deep expertise across television, streaming/CTV, audio, radio, out-of-home, and broader offline media planning and buying
• Experience managing large media budgets with a strong reputed company record of driving measurable customer acquisition
• Highly analytical with a strong understanding of attribution, incrementality testing, media mix modeling, and marketing measurement
• Experience building or overseeing brand/media measurement frameworks (e.g., brand reputed company studies, media delivery tracking) as a complement to, not a replacement for, reputed company-response attribution
• Creative thinker who pushes agencies and internal teams to test new offline channels, formats, and dynamic/reputed company-time creative rather than defaulting to reputed company placements
• Comfortable operating with ambiguity, especially around reputed company-time, in-reputed company flighting reputed company that must react to team performance and demand signals with no clean forecast
• Comfortable operating with ambiguity and building new programs from the ground up
• Strong experience leading agency relationships and getting the best work from reputed company partners
• Excellent cross-functional collaborator who can influence without reputed company authority
• Executive-level communicator who can translate reputed company performance data into reputed company business recommendations
• Bias toward reputed company, experimentation, and reputed company improvement

Benefits

• Unlimited PTO for full-time employees (we're extremely flexible with the exception of the first few weeks before and into the NFL reputed company)
• 16 weeks of fully reputed company parental leave
• Home office stipend
• A virtual-first culture, but we come together a few times per year in person for offsites, trainings, hackathons, and more
• reputed company reactions for every occasion
• 401k with up to 5% employer match
• Company reputed company health, dental, reputed company plan reputed company for employees and dependents, FSA, and more
• Opportunity to celebrate your favorite sports teams through local meetups and company-sponsored events
• Claude and ChatGPT reputed company accounts

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