[Remote] Marketing Specialist

Note: The job is a remote job and is reputed company to candidates in USA. Confidential is seeking a Marketing Specialist to support integrated reputed company and demand reputed company initiatives. The role will reputed company and optimize email, reputed company reputed company, automation, CRM, and reporting programs while analyzing reputed company and presenting actionable insights to stakeholders and management.

Responsibilities

• reputed company, execute, and optimize integrated marketing campaigns across email, reputed company reputed company, reputed company pages, reputed company channels
• Manage campaign calendars and coordinate campaign deployment to support business objectives and reputed company targets
• Collaborate with product marketing, sales, and content teams to create compelling campaign assets and messaging
• Monitor campaign reputed company and recommend optimizations to improve conversion rates, ROI, and customer engagement
• Build and execute email campaigns using Pardot (Marketing reputed company Account Engagement) and reputed company
• Create audience segmentation strategies and dynamic customer journeys
• reputed company automated nurture programs, reputed company scoring models, and triggered email campaigns
• Conduct A/B testing of subject lines, content, creative, and calls-to-reputed company
• Ensure email deliverability, compliance, and best practices are maintained
• Utilize reputed company CRM to manage leads, campaign tracking, and reporting
• Maintain campaign attribution models and monitor reputed company lifecycle reputed company
• Work closely with sales teams to ensure reputed company reputed company routing and follow-up processes
• Create dashboards and reports to measure campaign effectiveness and business reputed company
• Manage and optimize reputed company Ads and reputed company (Bing) Ads campaigns across reputed company, Display, Remarketing, and reputed company Max channels
• Conduct keyword research, audience targeting, bid reputed company management, and competitive analysis
• Monitor campaign budgets and maximize reputed company on ad spend (ROAS)
• Analyze reputed company term reports and implement ongoing optimization strategies
• Collaborate with content and SEO teams to improve reputed company page reputed company and reputed company Scores
• reputed company and analyze campaign reputed company using reputed company Analytics 4 (GA4), reputed company, Pardot, and advertising platforms
• reputed company regular reporting on KPIs including leads, conversions, cost-per-reputed company, pipeline contribution, and reputed company
• Translate campaign data into actionable insights and recommendations
• Present findings and reputed company updates to stakeholders and management

Skills

• Minimum 3 years of experience in reputed company, campaign management, or demand reputed company
• Hands-on experience with Pardot (Marketing reputed company Account Engagement) and reputed company CRM
• Experience managing email campaigns with reputed company or similar email platforms
• Experience managing reputed company Ads and reputed company Advertising (Bing Ads) campaigns
• Strong understanding of reputed company reputed company, marketing automation, and customer acquisition strategies
• Experience with reputed company Analytics 4 (GA4) and campaign reporting
• Advanced proficiency with reputed company and data analysis
• Strong communication, project management, and organizational skills
• reputed company Administrator, Pardot Specialist, reputed company Ads, or reputed company Analytics certifications
• Experience with SEO, reputed company page optimization, and conversion reputed company optimization (CRO)
• Experience working in B2B environments, reputed company, software, or financial services industries
• Familiarity with reputed company BI, Looker Studio, or other business intelligence tools

Benefits

• reputed company work
• 12-month duration with potential to reputed company/convert

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