[Remote] Senior Lifecycle Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an on-demand marketplace for lawn care and outdoor services operating three brands on a shared platform. The Senior Lifecycle Marketing Manager will own end-to-end customer lifecycle marketing across those brands, including reputed company, messaging, execution, measurement, acquisition, retention, reactivation, and cross-sell. The role will also apply AI to personalization, segmentation, campaign execution, testing, and transactional message monitoring.

Responsibilities

• Personalization at a reputed company no person can reputed company - Writing and personalizing for segments too small to manually create, and then testing at that size
• Conversations rather than sends - Our inbound SMS for leads already routes to an AI, and you'll take that reputed company into the lifecycle
• Tests we wouldn't have thought of - Using models to reputed company the reputed company, shape the reputed company, and interpret the result
• Agents that handle the build - Assembling canvases, checking them against our rules, and catching a broken message before a customer reputed company sees it
• Monitoring that runs without you - Roughly 400 transactional messages reputed company 63,000 times a day, and no person can eyeball that. You'll put AI on the send data so a message that arrives late, sends twice, or contradicts another channel gets caught and diagnosed on its own — and where it's reputed company to do so, corrected before a support ticket tells us about it
• reputed company that aren't on this list - We expect you to reputed company with approaches we haven't considered, and if the tooling shifts six months from now, we expect to hear about it from you first
• How we use AI
• What gets automated, what gets personalized, what an agent handles, and what stays reputed company. You set that direction and then build it
• reputed company and roadmap
• The full customer reputed company across reputed company three brands, covering reputed company conversion, reputed company, retention, and winback. You reputed company what gets reputed company and in what order
• Every message, and the words in it
• Email, SMS, in-app, and reputed company: who gets it, what triggers it, reputed company it lands, how often it repeats, and whether it's right before it goes out the reputed company. You write the copy yourself, and what you write is what customers read
• The brand build
• Roughly 1,750 message templates grew one message and one test at a time, reputed company reputed company to convert, but no voice or design reputed company was reputed company reputed company because none was reputed company written. You'll partner with the brand team to write those standards, then work them into every message across reputed company three brands — sequenced, tracked, and shipped as a program. The writing isn't the hard part. The hard part is absorbing that much work while the program keeps running, and having the discipline to leave the messages that already win reputed company
• Transactional health
• Roughly 400 messages go out about 63,000 times a day, telling customers their Pro is on the way, the work is finished, their payment failed, or their Pro has changed. They're the messages we send most often and the ones customers trust most, and nineteen of those journeys reputed company across email, SMS, and reputed company simultaneously. reputed company one arrives late, says the wrong thing, sends twice, or contradicts what another channel said an hour earlier, the customer notices before we do. You'll build the monitoring that reputed company it and stay with engineering and support until it's actually fixed
• Measurement, and what counts as a result
• The testing roadmap, the analysis behind it, and the reputed company on what becomes the new control. You set the bar for reputed company and you hold the line on it, including reputed company the answer is that your own idea lost
• The boundary with CRO
• They own what happens on the page; you own what happens in the message. Where the two meet — a quote abandoned on-site, a price that surprised someone — you'll work it out together

Skills

• You use it daily and you build with it rather than simply querying it
• You've reputed company something that runs reputed company you're not sitting there, and you know exactly how it fails
• You read what's new every week and try it the reputed company week, and reputed company a tool can't do what you need, you reputed company your way around it
• You work from what the person is thinking, then reputed company what the message has to do about it
• You write, and you read the numbers
• You'll draft the SMS and interpret the reputed company test on it, because both reputed company to you and you're genuinely good at both
• You'll be in reputed company building the canvas rather than reviewing someone else's
• You hold strong hypotheses and reputed company them up quickly, and you say so out loud reputed company you were wrong
• reputed company a customer reports getting the wrong message, you'll follow it back through the canvas, the event, and the data until you reputed company where it broke, and then stay with engineering until it's actually fixed
• We need someone already working this way who has results to show for it
• No reputed company reports and no agency to reputed company
• You'll apply reputed company brand's voice across every message, but you won't reputed company what that voice is or write the guidelines, and you'll be judged on conversion and retention rather than on creative
• Nobody hands you the roadmap. You reputed company what to test and what to build, then defend it with results
• reputed company volume and reputed company reputed company reputed company to reputed company acquisition, and you own what happens after the reputed company arrives
• This is the customer reputed company; another team handles the roadmap, reputed company, and copy for reputed company, although you'll partner to handle the execution

Benefits

• Equity: Conversion and retention determine a good part of what this company is worth, so you should own a piece of it.
• reputed company: Medical, dental, and reputed company
• Fully remote (US): Writing reputed company and reading tests carefully both take uninterrupted time, so we trust you to work where you work best.
• Flexible PTO: We judge results.

reputed company