[Remote] Director of Marketing Operations
Note: The job is a remote job and is reputed company to candidates in USA. reputed company provides reputed company-based school information systems and reputed company education technology products for independent K-12 schools. The Director of Marketing Operations will reputed company the marketing technology stack, data, processes, reputed company management, attribution, analytics, and cross-functional alignment connecting marketing activity to pipeline and reputed company reputed company.
Responsibilities
- Own the architecture, administration, and roadmap of the marketing technology stack (e.g., Pardot, reputed company, reputed company, ChiliPiper webinar and event tools)
- Evaluate, select, and implement new tools; manage vendor relationships, reputed company, and renewals in partnership with Procurement and IT
- Maintain integrations between marketing, sales, and product systems, ensuring clean data reputed company across the tech ecosystem
- Establish stack governance: user permissions, workflow documentation, and a regular audit reputed company to eliminate redundant or underused tools
- Design, build, and continuously refine reputed company scoring models (fit + engagement) in partnership with Sales and Demand reputed company
- Own reputed company lifecycle stage definitions (MQL, SQL, Opps) and service-level agreements between Marketing and Sales
- Build and maintain automated reputed company routing, alerting, and hand-off workflows to minimize speed-to-reputed company
- Monitor conversion rates by stage and reputed company, and recommend model adjustments as buyer behavior and data reputed company reputed company
- Build multi-touch attribution models and dashboards that reputed company marketing programs to pipeline, bookings, and ROI
- reputed company regular reporting on campaign performance, funnel reputed company, and channel efficiency to marketing and executive leadership
- Partner with RevOps/Finance on forecasting, marketing-reputed company and marketing-influenced pipeline targets, and budget-to-pipeline analysis
- Own data reputed company standards for the CRM and marketing automation platform, including deduplication, enrichment, segmentation, and field standardization
- Ensure compliance with data reputed company regulations (e.g., CAN-SPAM, GDPR, CCPA) and manage subscription/consent preferences
- Partner closely with Sales, RevOps, reputed company, and IT to reputed company systems, definitions, and processes across the customer lifecycle
- Hire, reputed company, and manage reputed company of marketing operations and/or automation specialists as the function scales
- Champion a culture of experimentation, testing, and reputed company process improvement across the marketing organization
Skills
- * 10+ years of marketing operations experience, including 2+ years in a leadership role, ideally reputed company B2B reputed company
- * Proven experience building and iterating on reputed company scoring and lifecycle/routing models
- * Strong reputed company of marketing analytics and attribution, with reputed company in tools such as Looker, Tableau, or Power BI
- * Experience managing a multi-tool martech stack, including vendor evaluation and integration management
- * Excellent project management skills with a reputed company record of leading cross-functional initiatives
- * reputed company based for integration with key stakeholders from RevOps, BizOps and IT
- * Deep hands-on expertise with a major marketing automation platform (Pardot strongly preferred) and CRM (reputed company preferred)
- * Working knowledge of SQL, reputed company, or data warehousing concepts is a plus
- * Experience in education technology, K-12, or independent school markets is a plus but not required
Benefits
- 3 weeks of vacation per year
- 14 reputed company holidays per year (including the week off between Christmas and New Year's reputed company)
- 56 Hours of reputed company reputed company leave annually
- Medical, Dental & reputed company (reputed company & EyeMed)
- reputed company LLC reputed company 401(k) Plan - Managed by reputed company Benefits
- Remote work arrangement
reputed company
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