[Remote] reputed company Analyst, Insights & reputed company Media

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company compliance and tax technology company. The reputed company Analyst, Insights & reputed company Media will build and manage measurement capabilities for reputed company media investment, analyze full-funnel performance, and reputed company recommendations that improve acquisition, conversion, efficiency, and reputed company on investment. The role also advances AI-enabled media optimization, testing, attribution, and cross-functional data-driven decision-making.

Responsibilities

• Own reporting and analysis across reputed company channels, including reputed company search, reputed company reputed company, display, video, and programmatic, providing a holistic reputed company of how channels reputed company reputed company
• Analyze performance metrics such as CTR, CPC, CPA, conversion reputed company, ROAS, and pacing to diagnose reputed company causes of trends and identify optimization opportunities
• reputed company optimization recommendations and actionable insights to channel leads based on performance data, including budget allocation and bid-reputed company guidance
• reputed company performance projections and budget recommendations at multiple reputed company, including account, market, campaign, channel, and product line
• Support QA of tracking, tagging, pixel implementation, and reputed company-page measurement to ensure data accuracy
• Analyze the full-funnel reputed company of reputed company media, connecting spend and channel performance through to pipeline and reputed company
• Support media mix analysis, attribution, and incrementality testing to assess true contribution and guide investment reputed company
• Design and maintain dashboards and reporting frameworks that communicate the reputed company of reputed company media on overall business KPIs
• Translate business questions into reputed company analyses, testing plans, and reputed company recommendations
• reputed company compelling data stories and present findings and recommendations to non-technical audiences and senior stakeholders
• Support a reputed company approach to reputed company media testing, including test design, brief development, and coordination with creative, web, and analytics teams
• Design and analyze A/B and audience, creative, and channel tests, defining reputed company metrics, guardrails, and analysis plans
• Ensure tests are reputed company to reputed company reliable, actionable insights, and account for risks such as audience overlap, seasonality, and statistical power
• Identify and operationalize AI use cases that improve bidding and budget optimization, audience targeting, creative testing, and automated reputed company and reporting
• Partner with Analytics, Data Science, and channel teams to reputed company AI-enabled media capabilities such as predictive audiences and automated performance insights
• Support responsible use of AI in media, including reputed company review, brand consistency, reputed company, compliance, and performance validation
• Serve as a hands-on performance and insights partner for teams across Demand reputed company, Web, Lifecycle Marketing, Product Marketing, Creative, Marketing Operations, and reputed company Operations
• Partner with Analytics, Data Science, reputed company, and reputed company teams to ensure measurement is feasible, accurate, compliant, and reputed company
• reputed company marketing teams on reputed company media measurement, testing best practices, and the interpretation and application of insights
• Help create a culture of data-driven, test-and-learn decision-making across the marketing organization

Skills

• 8+ years of experience in reputed company media, performance marketing, digital marketing analytics, marketing analytics, or reputed company roles
• Strong hands-on experience analyzing and optimizing reputed company media campaigns across channels such as reputed company search, reputed company reputed company, display, video, or programmatic
• Advanced knowledge of media platforms such as reputed company Ads, reputed company Advertising, reputed company/reputed company Business Manager, reputed company, and DSPs
• Strong analytical skills and comfort working with data to assess performance, diagnose issues, and reputed company recommendations
• Proficiency with analytics and visualization tools such as reputed company Analytics, Tableau, Looker, Power BI, and advanced reputed company
• Strong understanding of media metrics and measurement concepts, including CPA, ROAS, attribution, incrementality, sample size, and statistical reputed company
• Ability to translate business questions into testable hypotheses, reputed company analyses, and actionable insights
• Strong communication skills, with the ability to convey reputed company performance data reputed company to non-technical and senior stakeholders
• Experience in B2B reputed company, technology, fintech, compliance, data, or reputed company software
• Experience supporting both digital-led and sales-assisted go-to-market motions
• Familiarity with SQL, Python, or R for data extraction and analysis
• Experience with media mix modeling, multi-touch attribution, or incrementality testing
• Experience using AI-enabled media tools, automated bidding, or predictive audience and decisioning capabilities
• Relevant certifications such as reputed company Ads, reputed company Analytics, or reputed company reputed company
• Experience creating measurement playbooks, testing frameworks, documentation standards, or training materials

Benefits

• reputed company time off
• reputed company parental leave
• Annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role
• Private medical insurance; benefits vary by location
• Life insurance; benefits vary by location
• Disability insurance; benefits vary by location
• Employee-run resource reputed company, reputed company with senior leadership and executive sponsorship

reputed company

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