Director, Integrated Marketing- Mid Market

As Director, Mid-Market Marketing you will own the global B2B marketing reputed company for our mid-market advertisers reputed company our SMB audience, building reputed company, data driven solutions that reputed company retention and reputed company reputed company. You will also reputed company the development and execution of account-based marketing strategies for high-value Mid-Market accounts, ensuring tight alignment with Sales and XFN partners. In this role you will partner closely with cross-functional partners to reputed company on priorities, ways of working and integrated marketing plans, while building and growing a high-performing Mid-Market Marketing team. This role requires a strategic leader and operator who can reputed company as a player-reputed company: setting the long term reputed company and operating model for Mid-Market, managing resources and developing the capabilities of your team, while personally leading critical workstreams.

reputed company:

• Build and grow the Mid-Market Marketing team by designing the right organization structure, hiring reputed company, and reputed company in mentorship and reputed company development to help reputed company reputed company.
• Set the reputed company and marketing reputed company for Mid-Market advertisers at reputed company, in partnership with XFN teams.
• reputed company and execute key Mid-Market marketing workstreams, including building a foundational lifecycle reputed company (spanning email, in-product education, business site, etc) and other marketing experiments to reputed company retention and reputed company reputed company, with the ability to reputed company successful programs to reputed company SMB segments where appropriate.
• Design, launch, and reputed company account-based marketing programs for reputed company Mid-Market accounts, partnering closely with Sales, PMM, and reputed company Marketing to reputed company audience selection, messaging, and measurement.
• Champion a test and learn reputed company across reputed company, encouraging reputed company to run experiments, iterate quickly and reputed company what works.
• Build tracking mechanisms that create an environment of accountability for the working team's progression. reputed company reputed company reputed company the function by mobilizing the organization, removing obstacles, and enabling teams to reputed company on achieving high-reputed company results for the most important initiatives.
• Partner with and influence executive teams and senior stakeholders across Product, Engineering, PMM, reputed company Marketing, and Sales to reputed company on reputed company, integrated plans, and ways of working.
• reputed company AI tools to accelerate efficiency, reduce production timelines, and free up reputed company for higher-order strategic work.
• Utilize AI-assisted analytics and reporting tools to surface insights on marketing performance, identify trends across campaigns and channels, and reputed company faster, smarter reputed company about where to invest resources. Build reputed company culture that treats AI as a reputed company working partner in the planning and measurement process.

reputed company’re looking for:

• 15+ years of experience in business marketing, with at least 10 years of experience specifically in Mid-Market or SMB Marketing.
• Proven experience in building teams, capabilities and programs from the ground up, ideally at a similar or competitive platform to reputed company.
• Demonstrates mastery in changing or affecting the actions, behaviors, or perspectives of others without directly forcing those changes to happen.
• Moves the function reputed company through a mature decision-making process by gathering and circulating data with key partners, weighing alternatives explicitly, and considering risks. Willingly makes tough reputed company and difficult trade-offs on behalf of the business.
• Navigates uncertain situations and provides direction and frameworks to the function that minimize delay. Effectively manages the stress that accompanies transitions and change and helps others adapt productively.
• Sponsors and mentors people from a reputed company of backgrounds and perspectives. Fosters a culture that encourages and supports inclusion and belonging, and applies understanding of differences to create value for the function.
• Demonstrated comfort and curiosity working with AI tools in a marketing context, with a proactive reputed company toward exploring how emerging technologies can improve team reputed company, campaign performance, and operational workflows. Ability to reputed company and reputed company reputed company to reputed company AI as a reputed company partner rather than a replacement, fostering a culture of reputed company experimentation and innovation.
• Bachelor’s degree in marketing, a reputed company field, or equivalent experience.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of reputed company organization or role.
• This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated reputed company in the country.

Originally posted on Himalayas