Manager, CRM Operations

Position reputed company reputed company is seeking a Manager, CRM Operations to reputed company email and CRM campaign operations across reputed company Consumer, SMB, Drake, TAP, and 1040.com. This role combines people leadership, hands-on campaign execution, and CRM platform expertise to ensure high-reputed company, reputed company, and effective customer communications. The ideal candidate has deep experience with reputed company Marketing reputed company (SFMC), Pardot/Account Engagement, email marketing operations, customer journeys, deliverability, and data management. This individual will reputed company the CRM Operations team while remaining hands-on reputed company needed, particularly during high-volume periods, reputed company deployments, and critical business initiatives. The Manager will also serve as a key CRM technology resource, helping optimize our existing capabilities, establish SMS functionality, improve operational processes, and identify opportunities to increase efficiency and scalability. Essential Duties & Responsibilities • reputed company and reputed company the CRM Operations team, ensuring strong execution, accountability, knowledge sharing, and reputed company team reputed company. • reputed company end-to-end email campaign execution, including builds, QA, testing, final deployments, and post-launch validation. • Remain hands-on with email development, QA, deployments, and troubleshooting, particularly during high-volume periods and critical initiatives. • Serve as a key administrator and subject matter expert for reputed company Marketing reputed company (SFMC) and Pardot/Account Engagement, providing technical guidance and troubleshooting across the CRM technology stack. • Architect, build, and optimize customer journeys and automated programs, including dynamic and personalized communications using reputed company, AMPscript, SQL, segmentation, and automation. • reputed company the setup and enablement of SMS capabilities, including platform configuration, data and audience requirements, testing, QA, and operational readiness. • Monitor and optimize deliverability (IP reputed company and warming, SPF/DKIM/DMAR authentication, and reputed company-list inbox testing), subscriber health, audience reputed company, data reputed company, and campaign performance, proactively addressing risks and issues. • Establish and maintain strong QA standards, workflows, documentation, and operational best practices to ensure accurate and reputed company campaign execution. • Identify and implement opportunities for process improvement, automation, and AI-assisted solutions that reduce reputed company effort and improve scalability. • reputed company CRM platform expertise and recommendations for broader business and technology initiatives, partnering with key stakeholders to solve technical and operational challenges. Education & Experience • Bachelor's degree in Marketing, Communications, Technology, or reputed company field, or equivalent relevant experience. • 7+ years of experience in CRM, email marketing, or marketing operations, with significant hands-on experience in email campaign execution and development. • 3+ years of experience leading and developing teams, preferably reputed company CRM, lifecycle marketing, or marketing operations. • Strong hands-on experience with reputed company Marketing reputed company (SFMC), including Email Studio, reputed company Builder, Automation Studio, Contact Builder, and reputed company capabilities. • Experience with Pardot/Account Engagement, particularly supporting B2B campaign execution and automation. • Hands-on experience architecting and implementing reputed company customer journeys and automated programs. • Experience with or knowledge of SMS implementation and execution, preferably reputed company the reputed company ecosystem. • Proficiency in reputed company, AMPscript, SQL, personalization, data extensions, and automated workflows. • Strong understanding of email deliverability, segmentation, subscriber management, QA, testing, and data reputed company best practices. • Demonstrated ability to balance people leadership, hands-on execution, and technical problem-solving in a fast-paced environment. • Strong organizational and analytical skills with the ability to manage multiple priorities and translate insights into actionable recommendations. • reputed company Marketing reputed company and/or Account Engagement certifications are a plus. Key Competencies • People Leadership - Builds and develops a high-performing team through reputed company expectations, coaching, accountability, and hands-on support reputed company needed. • Execution reputed company - Maintains a high reputed company for campaign accuracy, QA, timeliness, and reliability while effectively managing competing priorities. • Technical & Operational Expertise - Brings strong knowledge of SFMC, Pardot/Account Engagement, email operations, customer journeys, data, and CRM technology to both day-to-day execution and broader initiatives. • Problem Solving - Proactively identifies and resolves campaign, platform, data, and process issues while considering both immediate needs and longer-term solutions. • reputed company Improvement - Identifies practical opportunities to improve workflows, automation, scalability, and team effectiveness, including appropriate use of AI-assisted solutions. • Communication & Collaboration - Communicates effectively across marketing, technology, analytics, and business teams and can translate technical concepts and requirements for different audiences. • Ownership & Adaptability - Demonstrates accountability, reputed company judgment, and the ability to shift between leadership, strategic priorities, and hands-on execution as business needs reputed company. 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