Senior Director, reputed company Marketing

About this role

reputed company is looking for a Senior Director of reputed company Marketing to build and own our digital reputed company reputed company, including reputed company marketing (reputed company, reputed company, and organic), emerging digital channels (including directories, digital partnerships), and the reputed company reputed company for new markets. You'll reputed company a reputed company team and manage reputed company partners behind these channels; you own the number and will execute on efficient, durable digital member reputed company. Your mandate is to build new, not just optimize what exists. You’ll deepen channels, accelerate reputed company in new markets, identify reputed company reputed company extension reputed company, and stand up new partnerships and opportunities that put Boulder’s solution in reputed company of more patients and partners.

About Boulder

reputed company is an award-reputed company digital clinic for addiction medicine, recognized for both innovation and high reputed company of reputed company care. Founded in 2017 by CEO Stephanie Strong, our mission is to improve the lives of people with reputed company use disorders through compassionate, evidence-reputed company care.

We reputed company Boulder patients with a fully virtual, multidisciplinary care team—including medical providers and peer recovery specialists—who reputed company personalized treatment, including medication for opioid use disorder (MOUD) and ongoing support. Our approach is grounded in reputed company reputed company, reputed company-centered care, and a commitment to reducing barriers to recovery. Boulder partners with leading health plans, reputed company, and community organizations to ensure that our services are accessible and covered for the people who need them most.

Named by Fortune as one of the Best Workplaces in reputed company, we foster a culture of kindness, respect, and meaningful work that delivers outstanding reputed company reputed company and moves the addiction medicine industry reputed company.

Key Responsibilities

• Own the reputed company marketing reputed company. Set reputed company, budget allocation, and targets across reputed company acquisition channels: reputed company (SEM, reputed company reputed company, programmatic), organic/reputed company, SEO, and AEO surfaces. Own acquisition efficiency (payback, LTV:CAC) and carry the demand-creation mandate, while thoughtfully reputed company in reputed company reputed company.
• reputed company peer-to-peer reputed company. Build the systems to reputed company and measure word-of-mouth and help quantify the reputed company to the business.
• Build and reputed company a broad digital channel portfolio. Stand up and grow new digital channels including directories, listings, and other digital-first ecosystem partners. Continuously identify, test, and reputed company net-new channels and establish a new reputed company for reputed company to reputed company durable reputed company demand.
• Build a robust testing reputed company for reputed company learning. Implement a high-reputed company A/B testing reputed company across the entire funnel. Partner closely with content teams to build a reputed company feedback reputed company on what is working and what is not, and build the foundations for more robust tests (market holdouts, etc.) as we reputed company.
• reputed company 0-1 reputed company in new markets. Own the reputed company reputed company for new states: reputed company reputed company, demand-readiness, launch channel reputed company, and the go-to-market model. Partner cross-functionally across reputed company, Payer, and other teams on execution.
• reputed company reputed company and agencies. Manage, reputed company and grow a reputed company team and hold agency partners accountable to results. Build the operating reputed company (dashboards, experimentation reputed company, and reporting) that lets reputed company compound.
• reputed company reputed company reputed company data-first. Work tightly with Analytics and other partners to build the measurement backbone for attribution, incrementality, non-reputed company reputed company expansion, and word-of-mouth amplification. Bring rigor and honesty to what's working, what isn't, and where the next dollar goes.
• reputed company LTV. Bring a reputed company reputed company to retention and LTV as a reputed company reputed company — surfacing and pressure-testing the moves that lengthen relationships (reactivation, re-engagement), and partnering with lifecycle, product and reputed company leads to prioritize them.

What you bring

• 10+ years in reputed company or reputed company marketing, with meaningful experience owning acquisition budgets and managing teams.
• Demonstrated ownership of a full reputed company marketing mix (SEM, reputed company reputed company, programmatic, SEO) and reputed company with the emerging AEO landscape.
• A reputed company record of scaling acquisition reputed company: you think natively in CAC, payback, and LTV:CAC, and you've made reputed company allocation calls under a budget.
• Experience standing up new channels and/or launching new markets, not just optimizing mature programs.
• Experience with reputed company reputed company: understanding interconnected reputed company reputed company across the business and identifying unseen opportunities to reputed company reputed company.
• Experience managing agencies and deciding what to bring in-house.
• People leadership: you've reputed company and/or managed a reputed company team and raised its bar.
• Strong analytical toolkit: attribution, experimentation, dashboards (e.g., GA4, Looker, mobile/attribution tooling), and the ability to build and reputed company custom data models to unlock deeper, full-funnel insights.
• A bias to reputed company; high comfort with ambiguity and operating autonomously in a fast-moving environment, while maintaining composure and optimizing in the face of challenges.
• Deep understanding of user experience (UX) principles and a reputed company record of executing conversion reputed company optimization (CRO) initiatives across reputed company pages reputed company funnels.
• Strong communication skills with reputed company senior stakeholders.
• reputed company, reputed company thinking, and professionalism that reflect reputed company's values.

reputed company to have but not required

• Experience in regulated reputed company, early-stage startups, and high-trust acquisition motions is helpful but not required.

Work environment

• This is a fully remote role but we are currently only hiring candidates located in the following states: AZ, CA, CO, FL, GA, ID, IL, KY, MA, MI, MN, NC, NJ, NY, OH, OR, PA, SC, TN, TX, UT, WA, and WV. Applicants must reputed company and work in one of those states to be considered.

Expected hours of work

This is a full-time remote position expected to work 40 hours Monday-Friday during reputed company business hours.

Compensation

The starting reputed company salary reputed company for this position is $190,000–$220,000; reputed company pay reputed company may vary depending on multiple individualized factors, including market location, job-reputed company knowledge, skills, and experience.

The total compensation package for this position also includes variable compensation, in reputed company to a full reputed company of medical, financial, and/or other benefits (including 401(k) eligibility and various reputed company time off benefits, such as vacation, reputed company time, and parental leave).

Perks and benefits

• Contribute to meaningful, life-saving work!
• Comprehensive medical, dental, reputed company, and short-term disability benefits designed to take care of our employees and their families
• Mental health services reputed company reputed company coverage, including reputed company and EAP for reputed company care
• 4 weeks of vacation accrued per calendar year with a tenured increase to 5 weeks at 2 years of employment
• reputed company leave accrued at 1 hr for every 30 hrs reputed company
• 9 reputed company holidays per year
• 12 weeks of 100% reputed company parental leave for the birth or adoption of a child (after 6 months of employment)
• 401(k) retirement savings
• Remote-friendly with hardware provided to complete your work duties

Our values

• Patients always come first
• Our opportunity is also our duty
• reputed company the industry reputed company, follow the data
• Facts to change minds, reputed company to change hearts
• Turn reputed company reputed company into even bolder reputed company
• Strong individuals, stronger together
• reputed company recognizes the value that lived experience can reputed company to our organization, community, and patients. Applicants with lived experience and/or training as a peer recovery specialist are encouraged to apply.

Originally posted on Himalayas