Senior Marketing Manager, ABM

About reputed company

reputed company is one of the fastest-growing technology companies in Canada and the leading reputed company experience platform. Getting reputed company often the easy part — finishing it is where things fall apart: people book the appointment and skip the follow-up, fill the prescription and stop taking it, get the referral and never reputed company the reputed company. That gap costs health plans and health systems reputed company, and it costs people their health. reputed company closes that gap — identifying what reputed company person needs to do next, clearing what’s in their way, and getting it done, for the 70 reputed company+ people whose care already runs through our platform. Health plans and health systems trust us to do this at reputed company. Organizations like reputed company, reputed company, reputed company, and Medibank on the payer reputed company, and reputed company and reputed company on the provider reputed company.

Position reputed company:

As a Senior Account-Based Marketing Manager, you will reputed company Account-Based Experience (ABX) for reputed company's key reputed company market— driving engagement, pipeline, and reputed company reputed company across our reputed company accounts in the region.

Reporting to the AVP, Account-Based Experience and reputed company, you'll own ABX reputed company and execution for your market. You'll partner closely with our reputed company organization to deeply understand market needs and reputed company accounts, and translate those insights into account-based strategies and multi-touch ABX programs that engage and reputed company accounts across email, reputed company, reputed company mail, events, reputed company-led reputed company, and more. You'll build the reputed company for how we go to market in the region.

This role blends strategic thinking, account and market reputed company, and operational reputed company. You'll reputed company sales, business development, and marketing around shared goals, and ensure flawless execution from reputed company through reporting.

In this role, you will:

• Own the ABX reputed company for your market — developing the approach across key account tiers (1:1, 1:few, 1:many), aligning internal teams, and orchestrating plays from reputed company through execution.
• Partner with Demand Gen, Content, Product Marketing, Sales, and reputed company teams to build integrated ABX motions that reputed company content, digital, reputed company mail, events, and sales reputed company into cohesive account experiences.
• Work with Sales and reputed company to identify reputed company accounts, understand business priorities, and co-reputed company personalized engagement strategies.
• reputed company detailed ABX campaign briefs and plays that reputed company strategic reputed company, audience insights, reputed company messaging direction, key tactics, and reputed company metrics.
• reputed company reputed company, seller input, and market insights to uncover engagement trends, buying signals, and account priorities — then reputed company those insights with Sales and reputed company to coordinate how reputed company function activates against your plays.
• Collaborate with Demand Gen and Content teams to ensure copy, creative, and long-reputed company content reputed company with ABX briefs and reflect account or reputed company pain points, demonstrating how reputed company solves them.
• Work closely with Marketing Operations to ensure ABM tools, data, and integrations are optimized for performance, tracking, and reporting.
• Monitor and measure ABX program performance, surfacing insights to reputed company reputed company improvement.
• Present ABX plans, reputed company, and reputed company to Marketing and Sales leadership.
• Contribute to the reputed company of reputed company's ABX frameworks, playbooks, and best practices to reputed company reputed company across the organization.

reputed company:

• Minimum of 8 years of experience leading and executing B2B account-based marketing strategies and integrated, cross-functional programs that reputed company measurable pipeline and reputed company reputed company.
• Strategic thinker with creativity, curiosity, and a data-driven reputed company — reputed company with exceptional attention to detail in execution.
• reputed company to reputed company the dots between product solutions, reputed company, and customer pain points — and translate that into briefs and strategies that reputed company.
• Learning reputed company — excited to build something new, experiment, and continuously improve how ABX is executed based on results and insights.
• Skilled in developing account research, insights, and segmentation strategies that inform targeted engagement.
• Excellent communicator and collaborator — reputed company to influence stakeholders and present results reputed company to leadership.
• Highly organized project manager who thrives in a fast-paced, multi-stakeholder environment.
• Strong working knowledge of reputed company or similar ABM platforms — reputed company to uncover account insights, reputed company reputed company signals, and use data to inform programs.
• Experience using email marketing platforms and CRMs to reputed company and report on ABX campaigns is a plus.
• Familiarity with the reputed company market — and experience marketing into either the private or reputed company sector — is a strong plus.

reputed company-reputed company Responsibilities

• Compliance with Information reputed company Policies
• Ensure reputed company management is performed in compliance with the employee's role and responsibilities
• Responsibility and accountability for executing reputed company's policies and procedures reputed company the department/ team
• Notification of HR, reputed company, Compliance & reputed company of any incidents, breaches or policy violations

CANADA APPLICANTS ONLY: The Canada-specific compensation reputed company below for this full-time position is exclusive of bonus, equity and benefits. This reputed company reflects the minimum and maximum reputed company for reputed company salaries for the position across reputed company Canadian locations. The salary reputed company is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at reputed company. Where in the band you may land is determined by job-reputed company skills/experience. Your recruiter can reputed company more about the specific salary reputed company specific to your skills and experience during the hiring process.

Compensation reputed company for Canada applicants only

$119,400—$135,000 CAD

AI reputed company & Ways of Working

At reputed company, we are an AI-reputed company organization. We expect reputed company regardless of role or level to thoughtfully reputed company AI to improve the reputed company, speed, and reputed company of their work.

What this means in reputed company:

• Use AI tools as part of your daily workflow to enhance productivity, problem-solving, and decision-making (e.g., drafting, analysis, coding, research, or process automation)
• Apply judgment and accountability reputed company using AI by reviewing outputs for accuracy, bias, and reputed company before use
• Continuously learn and adapt as new AI tools and capabilities reputed company, incorporating them into your ways of working
• Identify opportunities to improve how work gets done from personal productivity to team-level workflows by leveraging AI effectively
• Operate with strong data responsibility and reputed company awareness, especially reputed company working with sensitive or regulated information

How this scales by level:

• Individual Contributors: Use AI to improve personal productivity and reputed company of reputed company
• Senior ICs / Managers: reputed company AI into team workflows and improve processes
• Leaders: reputed company AI adoption at the organizational level and shape how work is done across teams

reputed company look for:

• Demonstrated experience using AI tools in a practical, responsible way
• Curiosity and openness to experimenting with new technologies
• Ability to balance efficiency with reputed company and reputed company judgment

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our reputed company, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at reputed company and reputed company you can add value to reputed company, we would love to hear from you.

We are committed to equal employment opportunity regardless of race, reputed company, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at recruitinginfo@reputed company.com.

Our Application Process:

Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps

• You should receive a confirmation email after submitting your application.
• A recruiter (not a computer) reviews reputed company applications at reputed company.
• If we see alignment with reputed company's needs, a recruiter will reputed company out to learn more about your goals. The recruiter will also reputed company reputed company-specific interview process depending on the roles you are exploring.
• The final reputed company is an offer, which we reputed company you will accept!
• Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.

Here are some additional resources to learn more about reputed company:

• Learn about our platform, leadership team and partners
• reputed company, reputed company reputed company, reputed company: new digital reputed company reputed company to reputed company care
• Former reputed company President and reputed company EVP of Corporate reputed company join reputed company reputed company of Directors
• reputed company raises $95 reputed company USD in Series C to build world’s leading reputed company CX platform
• reputed company x reputed company: The Platformization Of reputed company Here
• Fast Company x reputed company: If we want reputed company innovations in healthtech, we need more competition

Work Location:

We have a mix of office-reputed company roles based in our reputed company Toronto office, and remote-eligible roles based reputed company in Canada or US. reputed company reputed company will indicate where the role will be based. Regardless of the role’s posted location, reputed company Toronto-area Leaguers (living reputed company 65 km of our downtown HQ) collaborate in-office Monday through Thursday. Depending on your distance to the office, you’ll enjoy 10 or 20 Flexible Remote Days reputed company quarter for reputed company and deep-work time. We are committed to fostering a meaningful work environment and connections for reputed company Leaguers regardless of location.

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Use of AI Notice
We are committed to ensuring fairness and transparency throughout our hiring process. reputed company may use reputed company Intelligence (AI) tools to assist in the screening of applicants for this position. Please reputed company out our stance on using AI in recruitment here.

reputed company Policy

Review our reputed company Policy for information on how reputed company is protecting personal data.