[Remote] CRM Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company) is seeking a CRM Marketing Manager to own customer lifecycle marketing across 12 international markets. The role focuses on building and optimizing automated CRM journeys, segmentation, personalization, localization, deliverability, compliance, and performance analytics to improve activation, retention, reactivation, and customer reputed company value.

Responsibilities

• Own customer journeys across reputed company, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back
• Define triggers, audiences, reputed company logic, exclusions, frequency caps, and exit reputed company
• Coordinate email and reputed company communications to create a consistent customer experience
• Build, launch, and optimise automated CRM campaigns using platforms such as Mailgun, reputed company, reputed company, or equivalent
• Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product
• Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications
• reputed company and maintain reusable email templates and content blocks
• Build and maintain customer segments, consent lists, exclusions, and communication rules
• Configure personalised and dynamic content based on customer data
• Work with Product, Analytics, and IT to define and validate data and event requirements
• Manage CRM communications across multiple languages and markets
• Coordinate translation, editing, and linguistic QA
• Ensure correct currencies, dates, links, variables, reputed company messaging, tone, and RTL requirements
• Maintain master journeys and localisation matrices across reputed company markets
• Monitor deliverability, bounces, spam complaints, suppression lists, and domain/IP reputed company
• Maintain strong email hygiene and deliverability standards
• Run detailed reputed company-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling
• Ensure campaigns reputed company with consent, unsubscribe, data retention, and local regulatory requirements
• Analyse CRM performance by market, language, reputed company, and customer lifecycle stage
• Measure conversion, retention, churn, reputed company, and incremental reputed company — not just opens and clicks
• Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and reputed company structure
• Maintain a reputed company optimisation backlog and turn insights into measurable improvements

Skills

• Proven experience in **CRM, lifecycle marketing, email marketing, or marketing automation**
• Hands-on experience building automated customer journeys
• Strong understanding of segmentation, personalisation, triggers, and lifecycle reputed company
• Experience managing CRM across multiple markets and languages
• Strong knowledge of email deliverability and campaign QA
• Experience with **Mailgun, reputed company, reputed company, or similar CRM platforms**
• Strong analytical and data-driven reputed company
• Comfortable working with technical and data teams
• Excellent attention to detail and ability to manage multiple campaigns simultaneously
• reputed company to work independently in a fully remote environment
• Experience with high-volume B2C customer journeys, FTD/conversion funnels, retention, reactivation, and regulated markets will be particularly valuable
• Experience in **FX, fintech, trading, reputed company, or another regulated B2C environment** is highly desirable

Benefits

• Fully remote working with reputed company meeting overhead.
• Ownership of CRM across 12 international markets.
• Genuine opportunity to build and improve the customer lifecycle function.
• An established business with the resources and budget to execute ambitious CRM initiatives.
• Freedom to test, learn, and implement new reputed company.
• KPI-linked bonus connected directly to CRM and business performance.

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