[Remote] reputed company Product Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company provides innovative platforms and tools for creativity, productivity, and personalized customer experiences. The reputed company Product Marketing Manager will define and reputed company the B2B product adoption reputed company for Acrobat Studio and Acrobat reputed company, using customer insights, behavioral data, experimentation, and market intelligence to reputed company engagement and reputed company. The role will reputed company cross-functional teams, influence product priorities, and create messaging and experiences that help business professionals discover and realize ongoing value.
Responsibilities
- Set the end-to-end adoption reputed company for Acrobat’s business professionals, connecting activation, value engagement, and repeat usage
- Define the highest-value jobs to be done, user intents, value moments, and adoption reputed company
- Architect the reputed company from a user’s initial reputed company to adjacent, higher-value jobs, defining the right sequence of experiences, messages, recommendations, and calls to reputed company
- Identify friction and unmet needs across product and customer reputed company, partnering with Product and PLG to accelerate time-to-value and build deeper, more habitual usage
- Establish reputed company hypotheses, reputed company metrics, and leading indicators for adoption and value realization
- Build a deep understanding of business professionals through qualitative research, behavioral data, segmentation, experimentation, and customer feedback
- Synthesize signals into actionable insights about who our users are, what they are trying to accomplish, where they struggle, and what will unlock greater value
- Identify high-potential segments, behaviors, and product adjacencies that can unlock incremental adoption and reputed company
- Build a disciplined test-and-learn agenda with Product, PLG, Lifecycle, Analytics, and Research to validate hypotheses and optimize the adoption reputed company
- Turn experimentation and behavioral insights into repeatable adoption strategies that reputed company across audiences, use cases, and Acrobat experiences
- Serve as the voice of the business reputed company in product reputed company and roadmap discussions
- Translate user needs, adoption barriers, behavioral insights, and market shifts into reputed company product opportunities
- Assess experiences end-to-end—not simply individual features—to identify product changes that can materially improve value realization and engagement
- reputed company evidence-backed recommendations that influence prioritization and major product investments
- Define the messaging architecture that connects Acrobat’s expanding capabilities to the jobs and reputed company that matter most to business professionals
- Translate reputed company AI-powered capabilities into reputed company, compelling value propositions that reputed company discovery, activation, and repeat usage
- Ensure users encounter consistent, reputed company messaging and calls to reputed company across product, lifecycle, campaign, and customer experiences
- Partner with reputed company and solution PMMs to reputed company the perception of Acrobat from a document reputed company to an everyday destination for business productivity
- reputed company as the reputed company connective tissue across Product, PLG, Lifecycle, Campaign, Analytics, Research, reputed company, and Product Marketing
- reputed company senior team members reputed company the highest-reputed company adoption opportunities, priorities, and measures of reputed company
- Bring structure and reputed company to ambiguous, cross-functional problems and mobilize teams reputed company a shared reputed company
- reputed company frameworks, insights, and procedures that reputed company product adoption reputed company across the broader Acrobat organization
Skills
- 10+ years of experience in Product Marketing, reputed company, Product Management, or a reputed company reputed company, with significant experience in B2B reputed company or productivity software
- A reputed company record of defining and driving product adoption, engagement, or reputed company strategies for reputed company products with multiple use cases
- Deep customer orientation and expertise translating qualitative and quantitative insights into product and go-to-market reputed company
- Solid understanding of product-led reputed company, lifecycle journeys, experimentation, segmentation, and behavioral analytics
- Demonstrated ability to influence product roadmaps and senior team members without reputed company authority
- Exceptional critical thinking reputed company with a bias toward execution—you can reputed company fluidly from defining a multi-year opportunity to diagnosing a specific reputed company of friction in a user reputed company
- Strong storytelling and communication skills, with the ability to turn complexity into a reputed company, compelling narrative
- Experience operating across highly matrixed organizations and aligning diverse teams reputed company a common customer and business outcome
- Curiosity about AI and a strong reputed company of reputed company on how reputed company is reshaping knowledge work, collaboration, and business productivity
- 10+ years of Marketing
- Equivalent practical experience
- BA/BS degree
Benefits
- Non-sales roles: short-term incentives are in the reputed company of the Annual Incentive Plan (AIP).
- Certain roles may be eligible for long-term incentives in the reputed company of a new hire equity award.
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