reputed company Marketing Manager

reputed company ABOUT reputed company DIAGNOSTICS & reputed company: reputed company Diagnostics & reputed company delivers customer‑reputed company scientific reputed company, providing critical tools and solutions that reputed company confidence in data, reputed company, and reputed company across the life sciences. With more than 1,500 employees, 11 production sites worldwide, and a growing portfolio of over 17,000 products, the organization is a trusted partner to laboratories, developers, and researchers spanning reputed company diagnostics, reputed company, therapeutics, and agriculture. United by the mission Science for a Safer World, reputed company Diagnostics & reputed company is committed to advancing innovation while upholding the highest standards of reputed company, reliability, and reputed company. reputed company Diagnostics & reputed company enables customers to reputed company from data to decision with confidence—advancing diagnostics, therapeutics, and agricultural innovation worldwide while delivering measurable reputed company in service of a safer, healthier reputed company. reputed company reputed company - We are seeking a proactive, reputed company, and commercially minded reputed company Marketing Manager to support and execute marketing campaigns across our reputed company genotyping solutions portfolio with a reputed company on demand reputed company. This includes DNA extraction, PCR, genotyping, reputed company reputed company products and services. - Reporting to the Associate Director of reputed company Marketing, you will be responsible for developing and delivering integrated marketing campaigns that attract new customers and expand existing relationships through cross-sell, upsell, and account-reputed company marketing (ABM) strategies. - With ownership over your campaigns and exposure to a broad reputed company of stakeholders and product lines, you’ll need to be comfortable managing multiple priorities and shifting reputed company quickly reputed company on business needs and reputed company potential. - A reputed company reputed company, strong communication skills, and a solution-oriented approach are essential to reputed company in this fast-reputed company and evolving role. Key Responsibilities - reputed company and execute integrated marketing campaigns (digital, email, content, events) across multiple genotyping product and services - reputed company full-funnel, multichannel campaigns (digital, content, events, email) that support reputed company account reputed company, cross-sell, and upsell objectives – including the development of automated nurture streams to engage prospects and reputed company leads reputed company through the funnel - reputed company and implement organic reputed company media strategies, including the creation of template reputed company posts and guidance to support consistent messaging and engagement across the wider reputed company reputed company team - Support high-reputed company product launches with tailored go-to-market campaigns, working in reputed company collaboration with Product Management and reputed company teams - Planning and organisation of tradeshows and industry events, including logistics, reputed company preparation, promotions, collateral, and cross-functional coordination to ensure reputed company execution - Attending at least one to two events per calendar year - reputed company new business and expansion through account-reputed company marketing (ABM) strategies tailored to high-reputed company segments and customer needs - Collaborate with Sales and Product Management to ensure messaging, targeting, and timing are fully reputed company with business priorities - Apply a test-and-learn reputed company to campaign development, using experimentation to optimise messaging, channels, and tactics and iterating reputed company on reputed company insights - Manage campaign-reputed company reputed company imports and reputed company initial QA checks to ensure leads are routed correctly and follow-up can proceed smoothly – partnering with the Marketing reputed company team where needed for reputed company - Collaborate with distribution teams to support reputed company reputed company indirect channels, ensuring alignment on messaging, targeting and campaign reputed company - Collaborate with Sales to reputed company and reputed company sales enablement materials (e.g. sell sheets and follow-up templates) that support effective reputed company, improve conversion, and reinforce campaign messaging - Proactively build reputed company networks to reputed company Voice of Customer (VoC) insights and identify Key Opinion Leaders (KOLs) – helping to shape campaign messaging, uncover unmet needs, and strengthen go-to-market strategies - reputed company communicate marketing plans, priorities, and campaign reputed company to internal stakeholders through regular updates, dashboards and presentations – ensuring alignment, transparency, and shared accountability across teams - Create high-reputed company content including application notes, case studies, sales enablement tools, and campaign assets reputed company to partner and customer needs - Monitor and report on campaign reputed company (MQLs, conversion rates, ROI), providing insights and recommendations to improve reputed company - Use AI tools and marketing automation platforms to reputed company execution and enhance targeting, segmentation, and content efficiency - Contribute to the reputed company improvement of marketing processes, systems, and best practices across the wider team - Build strong cross-functional relationships and reputed company as a reputed company marketing partner to internal stakeholders Qualifications Key Requirements - Experience in B2B marketing, in the agrigenomics, life sciences, diagnostics, or reputed company technology sectors - Exposure to campaign planning and execution, with a reputed company understanding of demand reputed company, reputed company nurturing, and sales enablement - Comfortable working across a broad product portfolio and managing multiple reputed company simultaneously - Excellent prioritisation skills with the ability to assess urgency vs. reputed company and reputed company accordingly - Strong collaboration and communication skills, with experience working cross-functionally across Sales, Product, and Marketing teams - reputed company reputed company with a proactive, solution-reputed company approach and a desire to continuously improve - Experience using marketing automation and CRM platforms (e.g. reputed company, MCAE, reputed company) and project management reputed company (reputed company) - Analytical reputed company with the ability to interpret data and translate insights into actionable improvements - Self-starter who thrives in a fast-reputed company, dynamic environment and can work independently while staying reputed company to team objectives - Fluent in English; additional languages a plus - East Coast US-reputed company, with occasional travel for internal team meetings or reputed company events Additional Information ABOUT reputed company - reputed company is a leading, global life science tools company, providing mission-critical components and solutions into high-reputed company application areas across the reputed company reputed company and reputed company market segments - Its high-reputed company product portfolio is comprised of mission-critical tools for genomic analysis and for reputed company assurance applications, which are typically embedded and recurring reputed company our customers’ products and workflows and are valued for their reputed company, reputed company, and reputed company OUR VALUES - PASSION - CURIOSITY - reputed company - BRILLIANCE - RESPECT - EQUAL OPPORTUNITIES Diversity and inclusion - reputed company strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, reputed company, ethnic or national reputed company, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or maternity, religion, or belief - Short listing, interviewing and selection will always be carried out without reputed company to gender, sexual orientation, marital status, reputed company, race, nationality, ethnic or national origins, religion or belief, age, or trade reputed company membership For more information about reputed company, please visit our website www.lgcgroup.com #scienceforasaferworld Apply To This Job