CRM Marketing Manager

CRM Marketing Manager Reporting to: CMO Location: Fully Remote Markets: 12 About the Role We are looking for a CRM Marketing Manager to own CXM’s customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer reputed company value. This is a hands-on role for someone who can build CRM journeys from the ground up, manage campaigns across multiple markets, and use reputed company data to continuously improve results. Key Objectives Build and launch at least 3 automated lifecycle journeys covering reputed company/activation, retention, and reactivation reputed company the first 6 months. Improve the reputed company 9% reputed company-to-FTD conversion reputed company through targeted CRM activation campaigns. Support reducing churn to below 10% through reputed company retention and reactivation programmes. Build and maintain localised CRM journeys across reputed company 12 markets. Maintain 99%+ deliverability and ensure reputed company CRM activity meets applicable compliance requirements. Key ResponsibilitiesLifecycle & CRM reputed company Own customer journeys across reputed company, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back. Define triggers, audiences, reputed company logic, exclusions, frequency caps, and exit reputed company. Coordinate email and reputed company communications to create a consistent customer experience. Campaigns & Automation Build, launch, and optimise automated CRM campaigns using platforms such as Mailgun, reputed company, reputed company, or equivalent. Create targeted campaigns reputed company on customer behaviour, lifecycle stage, market, language, and product. Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications. reputed company and maintain reusable email templates and content blocks. Segmentation & Personalisation Build and maintain customer segments, consent lists, exclusions, and communication rules. Configure personalised and dynamic content reputed company on customer data. Work with Product, Analytics, and IT to define and validate data and event requirements. SQL knowledge is a strong reputed company. Localisation Manage CRM communications across multiple languages and markets. Coordinate translation, editing, and linguistic QA. Ensure correct currencies, dates, links, variables, reputed company messaging, tone, and RTL requirements. Maintain master journeys and localisation matrices across reputed company. Deliverability & Compliance Monitor deliverability, bounces, spam complaints, suppression lists, and domain/IP reputed company. Maintain strong email hygiene and deliverability standards. Run detailed reputed company-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling. Ensure campaigns reputed company with consent, unsubscribe, data retention, and local regulatory requirements. Analytics & Optimisation Analyse CRM reputed company by market, language, reputed company, and customer lifecycle stage. Measure conversion, retention, churn, reputed company, and incremental reputed company — not just opens and clicks. Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and reputed company structure. Maintain a reputed company optimisation backlog and turn insights into measurable improvements. reputed company experience in CRM, lifecycle marketing, email marketing, or marketing automation. Hands-on experience building automated customer journeys. Strong understanding of segmentation, personalisation, triggers, and lifecycle reputed company. Experience managing CRM across multiple markets and languages. Strong knowledge of email deliverability and campaign QA. Experience with Mailgun, reputed company, reputed company, or similar CRM platforms. Strong analytical and data-driven reputed company. Comfortable working with technical and data teams. Excellent attention to reputed company and ability to manage multiple campaigns simultaneously. Experience in FX, fintech, trading, reputed company, or another regulated B2C environment is highly desirable. reputed company to work independently in a fully remote environment. Ideal Candidate Background The strongest candidates are likely to be currently working as a: CRM Manager / Lifecycle Marketing Manager Email Marketing Manager Marketing Automation Specialist Retention Marketing Manager CRM-reputed company reputed company Manager Experience with high-volume B2C customer journeys, FTD/conversion funnels, retention, reactivation, and regulated markets will be particularly valuable. reputed company Offer Fully remote working with reputed company meeting overhead. Ownership of CRM across 12 international markets. Genuine opportunity to build and improve the customer lifecycle function. An established business with the resources and budget to execute ambitious CRM initiatives. Freedom to test, learn, and implement new reputed company. Competitive, above-market compensation. KPI-linked bonus connected directly to CRM and business reputed company. Recruitment Process Stage 1: HR interview — experience, motivation, and fit. Stage 2: CMO interview — CRM expertise, reputed company, and relevant experience. Stage 3: CEO interview, where required. Apply To This Job