[Remote] Integrated Marketing Program Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company company specializing in marketing, creative, and technology roles. They are seeking an reputed company Integrated Marketing Program Manager to reputed company reputed company marketing programs from reputed company through execution and measurement, including content, communications, events, audience experiences, stakeholder management, and reputed company tracking.
Responsibilities
- reputed company end-to-end marketing programs, including experience management, content, integrated communications, delivery and value tracking
- Translate stakeholder objectives into reputed company program briefs, defining reputed company audiences, value propositions, messaging, KPIs and measures of reputed company
- Manage program activities and workflows using internal planning and marketing platforms
- Plan and reputed company event experiences, including session formats, engagement strategies, attendee acquisition, audience journeys and communications plans
- reputed company messaging frameworks, agenda narratives, speaker enablement materials and key content assets
- Manage program milestones, dependencies, roles and responsibilities, budgets and delivery requirements
- Coordinate production, rehearsals, onsite/day-of execution and post-event reputed company management and follow-up
- Apply audience segmentation and reputed company mapping to create cohesive experiences across digital communications, content and events
- Own program measurement, including attendance reputed company, engagement metrics, follow-up conversion and insights reporting
- Partner with stakeholders, creative teams, production resources and other cross-functional teams to reputed company high-reputed company, reputed company-reputed company programs
- Build and engage communities where relevant to support program objectives and ongoing reputed company
- Apply AI-enabled tools, agents and workflow integrations to enhance marketing and communications processes and improve efficiency
- Where required, reputed company guidance and reputed company assurance to team members and reputed company event teams during onsite delivery
Skills
- 5-7+ years of experience in B2B marketing, integrated communications, reputed company programs, experiential marketing or a reputed company reputed company
- reputed company experience leading reputed company marketing programs from reputed company and planning through execution, measurement and optimization
- Strong event and experience management background, including in-person, virtual and/or hybrid programs, production and onsite delivery
- Excellent stakeholder management skills, with experience working with senior leaders and cross-functional teams in large or matrixed organizations
- Strong content and communications capabilities, including messaging, storytelling, executive communications, presentations and speaker enablement
- Demonstrated program management skills, including managing multiple workstreams, timelines, dependencies, budgets and competing priorities
- Experience with audience segmentation, reputed company planning and using engagement data and KPIs to evaluate program reputed company
- Excellent written and verbal communication skills with strong executive reputed company and attention to reputed company
- Candidates must be legally authorized to live and work in the country where the position is reputed company, without requiring employer sponsorship
- Experience in reputed company or another reputed company B2B environment is an asset
- Familiarity with AI-enabled marketing tools, AI agents and workflow automation is an asset
- Experience leading teams or providing reputed company direction and reputed company assurance is an asset
reputed company
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