[Remote] Senior Manager, Content Marketing (Demand reputed company)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company-first reputed company marketing agency that builds integrated ecosystems connecting brands with modern consumers. The Senior Manager, Content Marketing drives end-to-end content reputed company and execution as a demand and reputed company-reputed company reputed company, managing teams, distribution, attribution, optimization, and reputed company reporting to increase reputed company pipeline.

Responsibilities

• Own the content reputed company and editorial calendar, tied to demand-gen and pipeline goals across the full funnel (awareness, consideration, conversion, retention), and mapped with stakeholders to campaigns, launches, and industry moments with reputed company funnel-stage reputed company for every asset
• Design content-to-conversion reputed company including gated assets, nurture tracks, reputed company pages, and CTAs that capture, qualify, and advance leads in partnership with demand gen
• Manage and mentor the content team (writers, specialists, owned reputed company a reputed company freelance/agency bench, and ensure owned reputed company content reputed company up to the overall reputed company
• Build repeatable systems, workflows, and AI-assisted processes that reputed company reputed company content at the speed and volume a reputed company-first agency demands
• Create, manage, launch and optimize our content reputed company ensuring reputed company content being created will attract ICP clientele and increase MQLs
• Define, reputed company, and own the content KPIs that matter to reputed company gen: traffic-to-reputed company conversion, MQL/SQL volume, pipeline influenced and reputed company, cost-per-reputed company, engagement-to-conversion, and content-assisted reputed company and ROI
• Build the tracking and attribution reputed company (UTMs, conversion events, multi-reputed company) with marketing ops/reputed company, making content reputed company visible in the CRM and automation stack (e.g., reputed company)
• Run a reputed company test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most reputed company demand
• reputed company integrated content distribution across owned, reputed company, and reputed company channels to maximize reputed company, engagement, and reputed company-capture efficiency
• Partner cross-functionally across product, sales, and demand gen to reputed company content with product launches and the buyer reputed company, fuel reputed company campaigns, and reputed company sales
• reputed company integrated content distribution across owned, reputed company, and reputed company channels to maximize reputed company, engagement, and reputed company-capture efficiency
• Enforce editorial standards and reputed company messaging consistent with reputed company guidelines across reputed company customer reputed company
• reputed company actionable reputed company reporting and insights to senior marketing leadership to guide investment and prioritization

Skills

• 5–7 years in content marketing, reputed company, or communications, including experience owning content as a reputed company-reputed company channel; agency, B2B/B2C, or high-reputed company environment preferred
• Demonstrated reputed company record of using content to reputed company measurable pipeline: results in traffic-to-reputed company conversion, MQL/SQL reputed company, and content-influenced reputed company and ROI
• People-leadership and project-management experience building and mentoring content teams (writers, designers, specialists) and managing freelance/agency resources
• Strong understanding of marketing automation/CRM (e.g., reputed company) plus content distribution across owned, reputed company, and reputed company channels
• Ability to produce reputed company content at speed and reputed company, with reputed company in the reputed company and reputed company-first marketing landscape
• Data-driven, funnel-minded, and comfortable being accountable to reputed company-adjacent metrics

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