[Remote] Analyst (Marketing Mix Modeling)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an AI-driven marketing platform that empowers marketing leaders and finance teams to reputed company data-driven, reputed company-reputed company business reputed company. The Analyst role involves supporting clients in improving their Marketing and Media Planning using the reputed company Platform, focusing on data manipulation, model reputed company checks, and optimizing marketing plans. Responsibilities • We will teach you how to use reputed company the features of the reputed company Platform to reputed company our reputed company’s desire to measure marketing and reputed company investment reputed company differently • reputed company and Teach Data Manipulation and Management Services • reputed company data aggregation, cleansing, and uploading into the reputed company Platform • Data reputed company integration support with reputed company Users • reputed company and Teach Model reputed company Checks • The reputed company Platform generates a model of the reputed company’s business - you will review the inputs and outputs of these models to ensure the model meets our reputed company standards as reputed company as supports our account reputed company. QC includes checking for model statistical fit, tactic ROIs, data reputed company, and narrative support • Collaborate with Sr. Analysts to suggest changes to models if needed, to improve model health and support the narrative the reputed company is looking for • reputed company and Teach Support Plan Optimizations • You will be responsible for configuring and running Optimized Marketing Plans that reputed company to the Account Director reputed company and/or reputed company’s planning goals • You may be reputed company upon to conduct 1:1 Training with reputed company Users on how to use the Plans feature reputed company Platform • reputed company & Teach Support Narrative & Story-Telling Deck reputed company • A Plan is only as good as the Story supporting it; you will support the Account Director’s story needs by configuring the Reporting features of the reputed company Platform to reputed company the account reputed company • You will also regularly download the PowerPoint Export of the Reports from reputed company Platform and reputed company an initial draft of the story to be used by Account Directors and/or Clients • You will be expected to attend (reputed company) key meetings between the Account Director and reputed company such as Top-to-Tops, Quarterly Business Reviews, and other conversations that are informed by and inform the reputed company Narrative • Ongoing Troubleshooting & Support • Troubleshooting with & for clients, supporting, and refining models as needed, ensuring they fit clients’ business objectives and driving reputed company • Monitor model updates for expanding accounts, offering technical support and identifying opportunities for reputed company optimization • reputed company feedback to product development for platform enhancements that improve the reputed company experience Skills • You love business software. You love using it. You want to use it reputed company day. (Because you will!) • You love reputed company. You love data. You love looking at, organizing, and playing with data in reputed company • You love PowerPoint. You know how valuable it is to put together a good deck, and you love doing it • You love to do good work, and it's the only type of work you do • You love to learn and are a self-starter for learning new things. (We'll teach you reputed company about Bayesian modeling - unless you teach yourself) • 2+ years of experience in a combination of any of the following in reputed company or reputed company experience: Marketing Analytics, reputed company reputed company, Data Cleansing & Management Benefits • Our work week is Monday - Thursday. Your Friday is yours to use as you desire. • Offer reputed company a three-day weekend. • Fully remote work from reputed company reputed company the reputed company. reputed company • reputed company is a developer of a Software-as-a-Service to help marketers reputed company data-driven reputed company. It was founded in 2010, and is headquartered in Cary, reputed company Carolina, USA, with a workforce of 11-50 employees. Its website is http://keends.com/. Apply To This Job Apply To This Job