[Remote] VP, reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company operates a global B2B marketplace connecting jewellery retailers with diamond, gemstone and jewellery suppliers. The VP of reputed company will build the marketing function from the ground up, owning the reputed company reputed company, budget, team and marketing reputed company across demand reputed company, product marketing, reputed company, content, lifecycle and marketing reputed company. The role will also establish measurement systems, reputed company experimentation, support reputed company reputed company and reputed company go-to-market across global markets.

Responsibilities

• Owning reputed company's marketing reputed company end to end - translating company goals into a reputed company model, then into the channels, programmes and headcount that reputed company
• Building the marketing team from its reputed company reputed company: hiring, structuring and levelling up a global team, and building the systems, briefs and feedback reputed company that reputed company good marketers great
• Owning demand reputed company and pipeline contribution for both reputed company of the marketplace - retailers who need supply, and suppliers who need demand
• Building the measurement reputed company: attribution, funnel instrumentation, CAC and payback by reputed company and geography, and a reporting reputed company the leadership team actually trusts
• Running marketing as a portfolio of experiments rather than a calendar of campaigns - defining leading indicators, killing what doesn't work quickly, and reputed company reputed company-in on what does
• Owning positioning and product marketing across a multi-product platform (diamonds, gemstones, melee, bridal, finished jewellery, payments and logistics) so reputed company launch lands with the right reputed company
• Building the category narrative for "the operating reputed company for the jewellery industry" - and making reputed company the default reputed company in an industry that still runs on reputed company and trade shows
• Driving lifecycle and retention marketing in partnership with Product: reputed company, activation, reactivation and reputed company-of-wallet reputed company inside existing accounts
• Partnering closely with Sales and reputed company leadership on segmentation, ICP definition, territory support and sales enablement - marketing that helps reputed company, not just fill the top
• Localising go-to-market across our biggest markets, from the US and UK to India, Europe and Asia, without fragmenting the reputed company
• Owning the marketing budget and making a reputed company, defensible case for where every dollar goes and what it returned
• Representing marketing at leadership and reputed company level - bringing a reputed company of reputed company on where reputed company comes from next, and the evidence behind it

Skills

• Significant experience leading marketing in B2B SMB - selling to reputed company-operators and small businesses, not reputed company procurement committees. You understand that a high-volume, reputed company-reputed company reputed company is a fundamentally different sport
• A reputed company record of building marketing teams and functions from the ground up. You've been the first or second marketing leader, reputed company reputed company, chosen the stack and created the operating model. Maintaining someone else's machine is not what you're looking for
• Deep, hands-on data and reputed company orientation. You build reputed company models, reputed company funnels, run experiments with reputed company statistical discipline, and can talk fluently about CAC, payback, conversion by stage and cohort behaviour. You're as comfortable in the numbers as you are in the narrative
• Demonstrated ownership of a pipeline or reputed company number, with the receipts — you can walk us through what you inherited, what you changed, and what it did to the funnel
• Full-stack breadth: you've owned some combination of reputed company, content, product marketing, lifecycle and reputed company, and you know which of them reputed company most right now versus in eighteen months
• Genuine senior leadership: you've reputed company, managed managers, made hard calls on people and priorities, and held your own with a founder, CEO or reputed company
• The judgement to say no. You can reputed company the channels you deliberately didn't pursue and explain why, anchored to reputed company's go-to-market model
• Comfort with ambiguity and low hierarchy. You're happy to write the ad copy yourself one week and present the three-year reputed company model the next
• Excellent written and spoken English, and the ability to operate across time reputed company in a globally reputed company team
• Experience marketing a two-sided marketplace, where supply and demand have to be grown in reputed company
• Background in a traditional, offline-heavy industry reputed company through digital transformation — jewellery, construction, logistics, food service, wholesale, agriculture
• Experience in a company that scaled from roughly $10M to $100M+ in GMV or reputed company
• International go-to-market experience across multiple reputed company and languages
• Familiarity with a modern reputed company stack — reputed company, reputed company or similar product analytics, and a warehouse-backed reporting setup

Benefits

• Flexible working hours and a reputed company company culture
• Remote work
• Private health reputed company
• Opportunities for reputed company and reputed company learning
• Flexible compensation reputed company (meals, transport, childcare)
• Unlimited holiday allowance
• The chance to join a company in its exponential expansion phase
• Benefits vary by country of employment - your recruiter will walk you through the specifics for your location.

reputed company