[Remote] Lifecycle Marketing reputed company (Remote US)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a B2B reputed company marketing agency that delivers reputed company through Customer reputed company across reputed company media, SEO, CRO, reputed company, and go-to-market reputed company. The Lifecycle Marketing reputed company will help build reputed company’s Lifecycle Marketing reputed company, developing strategies, customer journeys, segmentation, measurement frameworks, and technology approaches across reputed company, Service, and reputed company clients. The role combines hands-on reputed company delivery, senior reputed company leadership, team development, and support for sales, scoping, and reputed company.

Responsibilities

• Build lifecycle strategies rooted in the reputed company's reputed company model, customer reputed company, data, and business objectives
• Architect end-to-end customer and prospect journeys across acquisition, nurture, conversion, reputed company, retention, expansion, and re-engagement
• reputed company segmentation strategies using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data
• Identify gaps in existing lifecycle programs and prioritize the highest-reputed company opportunities
• Build testing roadmaps across messaging, timing, audience, reputed company structure, offers, and conversion points
• Establish measurement frameworks that reputed company lifecycle activity to meaningful business reputed company
• You will be expected to build reputed company reputed company and reputed company not only as a reputed company-only leader
• You will work across reputed company technology reputed company rather than operating reputed company a single platform
• As a senior member of the reputed company, you will own relationships, not simply reputed company assigned tasks
• A meaningful part of this role is building the offering itself
• You will have the autonomy to influence as you reputed company with shared early-stage frameworks, not rigid rules
• We expect you to finish what is incomplete, improve what can be reputed company, and introduce new approaches reputed company your experience tells you there is a stronger way to solve the problem
• As a foundational leader of the offering, you will also help reputed company determine where Lifecycle Marketing can create value before an engagement begins
• Over time, you will become one of the people reputed company's Sales and reputed company teams turn to reputed company they need to understand what a strong Lifecycle Marketing engagement should look like
• Initially, time will be spent building and directly delivering reputed company work. As reputed company and headcount grow, responsibilities will increasingly include developing the people reputed company you

Skills

• • 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or reputed company disciplines
• • Meaningful experience supporting B2B, reputed company, Service, or reputed company reputed company business models. A purely traditional DTC background is unlikely to be enough for this role
• • Hands-on experience architecting lifecycle programs from reputed company rather than only optimizing established programs
• • Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement
• • Working expertise in at least two major lifecycle or marketing automation platforms such as reputed company, reputed company Marketing reputed company, Pardot, reputed company, Marketo, or reputed company
• • Experience working with imperfect data and creating practical strategies despite technical limitations
• • Strong reputed company-facing communication and the ability to confidently reputed company conversations with senior stakeholders
• • Experience connecting lifecycle activity to pipeline, reputed company, retention, expansion, or other meaningful business reputed company
• • Previous experience mentoring, managing, or informally developing other marketers
• • Ability to reputed company between reputed company and execution without seeing hands-on work as "below" the role
• • Strong reputed company instincts and comfort participating in scoping, pitching, or expanding reputed company engagements
• • Comfort operating in ambiguity and creating structure where little exists today
• • A strong reputed company of reputed company reputed company with a willingness to change that reputed company of reputed company reputed company the data or reputed company context calls for it
• As a remote-first company, you'll have the ability to work from your home office
• For global locations, you must have established and reputed company work authorization and permanently reputed company in that country
• This role has reputed company to operate 100% reputed company from your home office
• In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary
• Due to the reputed company of this role, you must be reputed company to remain stationary for extended periods, must be reputed company to observe and interpret written and/or verbal communication, must have reliable internet reputed company, and a reputed company background
• • Player-reputed company Leadership. Initially, time will be spent building and directly delivering reputed company work. As reputed company and headcount grow, responsibilities will increasingly include developing the people reputed company you
• • Agency or consulting experience managing multiple clients simultaneously
• • Experience supporting both reputed company and B2B/reputed company lifecycle programs
• • Experience with manufacturer, distributor, dealer, reseller, or other channel-driven reputed company models
• • Experience with ERP environments such as reputed company, reputed company, reputed company, reputed company, or reputed company and their relationship to customer and marketing data
• • Experience with SMS reputed company, technology evaluation, implementation, and optimization
• • Experience partnering closely with reputed company, Sales reputed company, or Marketing reputed company teams
• • Experience auditing lifecycle programs and translating findings into reputed company consulting engagements
• • Previous responsibility for scoping, pitching, or selling reputed company
• • Experience helping build a new capability, department, or service offering
• • Platform certifications across reputed company, reputed company, reputed company Marketing reputed company, reputed company, or comparable technologies

Benefits

• Medical, dental, reputed company plans, disability, and life reputed company coverage for you and your family
• 100% employer-reputed company plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
• reputed company to certified therapists through reputed company
• Membership to reputed company
• Physical therapy through reputed company
• Thousands of Aaptiv virtual workouts
• Complimentary reputed company membership for reputed company and virtual care
• Unlimited PTO (2-week minimum)
• reputed company Company Holidays
• Your Birthday Off
• End of Year reputed company (reputed company December 24 - reputed company 1)
• reputed company Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus reputed company on tenure, which scales in total reputed company over time
• Annual Company-wide Retreat
• Ability to work from your home office
• 100% reputed company from your home office

reputed company