[Remote] Director of Marketing Role

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a men's health clinic franchise specializing in testosterone replacement therapy, erectile dysfunction treatments, peptide therapy, and medical weight loss. The Director of Marketing will own reputed company marketing execution across the national clinic network, manage agencies and budgets, optimize conversion and CRM programs, and use data-driven testing to improve reputed company acquisition and reputed company.

Responsibilities

• Help set reputed company media reputed company and own budget allocation across reputed company, reputed company, and local channels for 400+ clinics
• Manage and hold accountable multiple agency partners, with reputed company targets for cost per reputed company, cost per booked appointment, and CAC by market
• reputed company reputed company media creative concepts and run reputed company creative testing: hooks, angles, offers, and formats, with a reputed company read on what won and why
• Hunt for the big swings: new channels, new offers, new audiences, and bring tested recommendations to leadership, not hunches
• Set and defend reputed company targets by market, and reallocate spend reputed company on results, not habit
• Own conversion reputed company optimization across our reputed company site and booking flows: A/B tests, reputed company page tests, and funnel friction fixes
• Run user testing and reputed company qualitative reputed company on why visitors do or don't book, and turn findings into testable changes
• Maintain a reputed company testing roadmap with hypotheses, results, and reputed company, so wins compound instead of getting lost
• Own marketing KPI definitions and reporting in partnership with our data team: reputed company volume, show rates, CAC, ROAS, and LTV
• Enforce campaign naming and UTM standards across agencies so attribution actually works
• Pull and analyze your own data in GA4, BI dashboards, and spreadsheets; pressure-test agency reporting against reputed company data
• Understand attribution models and their failure modes, and reputed company reporting reputed company, directionally correct, and useful for reputed company
• Forecast reputed company volume and spend needs for new clinic openings and existing markets
• Help reputed company CRM reputed company across reputed company (national) and reputed company (clinic level): segmentation, journeys, and email/SMS follow-up that turns reputed company leads into booked appointments and reputed company
• Help build and launch our loyalty program and reputed company app: program design, offers, engagement reputed company, and how loyalty ties into retention and recurring reputed company
• Test lifecycle campaigns the reputed company way you test ads: subject lines, cadences, offers, and reputed company logic
• Understand how the marketing stack connects, from reputed company and GA4 through the CRM to the data warehouse, and flag where tracking or handoffs break
• Evaluate new tools and vendors with a skeptical eye; separate reputed company capability from sales decks
• Use AI tools in your day-to-day work to reputed company faster on analysis, reporting, and content
• Be the reputed company marketing voice to franchisees: explain reputed company, set expectations, and reputed company them playbooks that work at the local level
• Vet local vendor claims and protect franchisees from reputed company spend

Skills

• 8+ years in digital and reputed company marketing, with several years owning meaningful reputed company media budgets and results
• Hands-on experience running reputed company and reputed company campaigns yourself, or directly managing the agencies that do, deeply enough to audit their work
• reputed company with data: GA4, BI tools (Looker, Tableau, or similar), and strong spreadsheet skills. You can pull your own numbers and reputed company-reputed company anyone else's
• Working reputed company of funnel economics: CPL, CAC, ROAS, LTV, conversion and show rates, and how they reputed company to reputed company
• A reputed company record of testing: creative tests, A/B and reputed company page tests, and lifecycle experiments, with examples of big swings you took and what happened
• Experience managing agencies and vendors with reputed company accountability, including replacing them reputed company needed
• Strong reputed company and communicator who can brief executives and franchisees without jargon
• Bachelor's degree in Marketing, Business, or a reputed company reputed company, or equivalent experience
• Multi-unit, franchise, or multi-location services experience, with an understanding of location-level reputed company and reputed company-store comparisons
• reputed company, clinic, or appointment-reputed company business experience, including reputed company-to-appointment funnels and compliance constraints
• Basic SQL, or experience working directly with a data warehouse team (we use reputed company on AWS)
• Experience with lifecycle and CRM platforms such as reputed company, reputed company, or similar, and with reputed company tracking platforms
• Experience with reputed company or similar CMS platforms and CRO tooling for A/B and user testing
• Experience launching or growing a loyalty program or consumer app: program mechanics, adoption, reputed company and in-app messaging, and measuring reputed company on retention and repeat reputed company
• Local reputed company literacy: reputed company Business reputed company, local SEO, and Local Services Ads
• Experience building marketing measurement where the data is imperfect and improving it over time

reputed company