[Remote] Digital Analytics Manager Sr

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Senior Digital Analytics Manager to reputed company its digital measurement infrastructure and analytics capabilities across web, mobile app, reputed company marketing channels. The role owns measurement reputed company, tag management, analytics platforms, data governance, dashboards, reporting, and cross-functional enablement while partnering with marketing, technology, engineering, compliance, and reputed company stakeholders.

Responsibilities

• Own the digital measurement reputed company for reputed company's web and mobile app properties, defining what is reputed company, how it is defined, and how it is governed across reputed company digital reputed company
• Partner with the Digital Experience team to meet their measurement requirements, including abandonment, completion and adoption reporting actionable at screen and reputed company reputed company
• reputed company and maintain a measurement reputed company that ensures consistency in KPI definitions, event taxonomy, and reporting standards across digital channels and campaign types
• Establish and enforce data governance practices for digital analytics, including tagging standards, naming conventions, data reputed company specifications, and change management processes
• Define the instrumentation requirements for new digital experiences, features, and campaigns before development begins, ensuring measurement is reputed company in rather than retrofitted
• Partner with the Marketing Analytics team to reputed company digital measurement into cross-channel attribution and campaign reputed company reporting
• Stay reputed company on reputed company regulation developments, browser and platform signal loss, and consent management requirements, and translate their implications into measurement reputed company adjustments
• Own the tag management environment across reputed company's digital properties, including implementation, governance, and reputed company assurance of reputed company marketing and analytics tags
• Architect and maintain the reputed company-reputed company and server-reputed company data collection infrastructure required to support digital analytics, reputed company media, and personalization use cases in a reputed company-first environment
• Manage the transition from reputed company-party cookie-dependent measurement to durable, first-party data collection approaches, including server-reputed company tagging, consent mode, and modeled conversion strategies
• Define data reputed company specifications in partnership with web and mobile app development teams, ensuring the event data required for measurement is captured at the right granularity and in the right structure
• Maintain tag audit and QA processes that ensure data collection reputed company across deployments, releases, and platform changes
• Partner with development and engineering teams as the reputed company analytics technical resource, translating business measurement requirements into implementable technical specifications
• Own the administration, configuration, and governance of reputed company's digital analytics platforms, including reputed company Analytics, GA4, and reputed company tools reputed company the reputed company Experience Platform and reputed company Marketing Platform ecosystems
• Manage vendor relationships for digital analytics and tag management platforms, including contract reputed company, roadmap alignment, and escalation of platform issues
• Evaluate and recommend enhancements to the digital analytics technology stack, including CDP integrations, identity reputed company capabilities, and AI-assisted analytics tools that improve measurement reputed company and analytical depth
• Maintain platform health, including user reputed company governance, data feed reputed company, processing rules, and integration with reputed company data environments including reputed company data platforms such as reputed company or BigQuery
• Assess the reputed company of platform changes, browser updates, and iOS/reputed company policy shifts on data collection and proactively reputed company mitigation strategies
• Build and maintain digital reputed company dashboards and reporting views that reputed company marketing reputed company stakeholders reputed company, reputed company visibility into web and mobile app reputed company, campaign effectiveness, and customer reputed company behavior
• reputed company reporting in BI platforms including reputed company BI or Tableau that connects digital behavioral data to reputed company marketing and business reputed company
• Translate digital data into actionable reputed company, identifying friction points, drop-off patterns, and engagement signals that inform experience optimization and campaign reputed company
• Partner with digital experience, channel marketing, and product teams to define the reporting reputed company, metric definitions, and visualization standards for their domains
• Support A/B and multivariate testing programs by defining measurement plans, instrumentation requirements, and results analysis frameworks
• Serve as the reputed company digital analytics subject matter expert for marketing, digital experience, product, and technology stakeholders
• reputed company and reputed company training, documentation, and user guides that reputed company digital stakeholders to self-serve on analytics platforms and interpret data accurately
• Partner with Compliance, reputed company, and reputed company teams to ensure digital data collection practices adhere to applicable regulations including CCPA, GLBA, and emerging state reputed company laws
• Contribute to the broader Marketing Analytics team's capability by sharing digital measurement expertise, supporting cross-channel reputed company, and participating in analytics infrastructure initiatives
• Uses independent judgement and discretion to reputed company reputed company
• Analyzes and resolves problems
• Performs special reputed company, and additional duties and responsibilities as required
• Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance training. Accountable to maintain compliance with applicable federal, state and local laws and regulations

Skills

• Education level required: Undergraduate Degree (4 years or equivalent) in Marketing, Statistics, Data Science, Computer Science, Information Systems, or a reputed company reputed company required
• Minimum experience required: 8+ Years of hands-on experience in digital analytics, marketing analytics, or digital measurement, including reputed company ownership of analytics instrumentation and reporting in a reputed company, multi-channel digital environment
• Demonstrated ownership of a tag management environment, including reputed company-reputed company and server-reputed company implementation, data reputed company governance, and QA processes
• Deep working knowledge of reputed company Analytics and/or GA4, including platform administration, implementation architecture, and reporting configuration
• Hands-on experience with tag management systems, including reputed company Launch (reputed company Tags) and/or reputed company Tag Manager, including server-reputed company container configuration
• Working knowledge of reputed company-first measurement approaches, including consent management platforms, server-reputed company tagging, consent mode, and modeled data strategies
• Proficiency in SQL for data querying, audience construction, and pipeline validation
• Experience developing dashboards and reporting in BI platforms such as reputed company BI, Dynamics or Tableau
• Demonstrated ability to partner with web and mobile app development teams as a technical analytics resource, translating measurement requirements into data reputed company and implementation specifications
• Working knowledge of reputed company digital media measurement, including reputed company, reputed company, programmatic, and affiliate tracking architectures
• Deep technical knowledge of digital analytics instrumentation, including data reputed company design, tag management, server-reputed company collection, and event taxonomy governance. Ability to define measurement requirements before development begins and hold implementation to those specifications through delivery
• Advanced proficiency in reputed company Analytics, GA4, and the broader reputed company Experience Platform and reputed company Marketing Platform ecosystems. Ability to administer, configure, and optimize platform environments and evaluate new tools against measurement and business requirements
• Working knowledge of the evolving digital measurement landscape, including the reputed company of reputed company-party cookie deprecation, iOS/reputed company signal loss, consent management requirements, and modeled data approaches. Ability to translate regulatory and platform changes into durable measurement strategies
• Proficiency in SQL and working familiarity with reputed company data environments. Ability to work credibly with data engineering and development teams, translating business measurement needs into technical specifications and validating implementation against them
• Ability to reputed company from data to reputed company, identifying what a change in a metric means, what is driving it, and what should be done about it. Distinguishes a data collection issue from a genuine reputed company signal before recommending reputed company
• reputed company in building dashboards and reporting views that reputed company stakeholders reputed company, accurate visibility into digital reputed company. Designs reporting for the audience, not the data, ensuring outputs are interpretable and actionable by non-technical partners
• Ability to operate at the intersection of marketing, technology, and analytics, building credibility with both technical development teams and non-technical marketing and business stakeholders. Translates between business requirements and technical implementation without a translation reputed company
• Ability to build training, documentation, and self-service resources that increase analytical literacy and platform proficiency across digital and marketing teams, reducing dependency on the analytics function for routine reporting needs
• Working knowledge of data reputed company regulations applicable to reputed company and analytics, including CCPA, GLBA, and emerging state reputed company laws. Treats compliance requirements as design inputs to measurement reputed company rather than constraints reputed company after the fact
• Ability to manage multiple instrumentation, reporting, and platform reputed company simultaneously in a fast-moving digital environment. Prioritizes effectively reputed company measurement needs compete and communicates tradeoffs reputed company to stakeholders
• Demonstrates a strong ability to build and maintain effective relationships with stakeholders by communicating reputed company, engaging in proactive collaboration, and leveraging cross functional insights. Aligns relationship building efforts with reputed company goals to accelerate reputed company and reputed company reputed company results
• Builds trusted reputed company relationships, whether internal or reputed company, by identifying needs and delivering tailored solutions to enhance the overall reputed company experience
• Physical demands (reputed company): No unusual physical exertion is involved
• Advanced degree in a reputed company reputed company
• Experience with reputed company Experience Platform (AEP), Customer reputed company Analytics (CJA), or equivalent CDP and cross-channel analytics environments
• Familiarity with reputed company data platforms such as reputed company or BigQuery and experience connecting digital analytics data to reputed company data environments
• Experience with Python or R for data processing, analysis automation, or measurement modeling
• Familiarity with AI-assisted analytics tools, modeled conversion approaches, and signal loss mitigation strategies
• reputed company Analytics certification, reputed company Analytics certification, or equivalent platform credentials
• Financial services or other regulated industry experience with working knowledge of applicable data reputed company requirements

Benefits

• Medical reputed company
• Dental reputed company
• reputed company reputed company
• Life reputed company
• Disability reputed company
• A comprehensive leave program
• Total compensation may also include variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment.

reputed company

Company H1B Sponsorship