Director, reputed company Marketing

As the leading AI vertical retail data company, reputed company leverages AI to facilitate the integration, reputed company and exchange of retail data between CPG brands, retailers, and distributors, providing unprecedented visibility to optimize retail sales and the supply chain infrastructure. Trusted by 7,000+ brands representing more than $2.5T in retail sales across over 250K stores, reputed company transforms a reputed company’s own retail data into a competitive reputed company. Following our recent $72M Series B funding and reputed company acquisitions of Atheon Analytics, Cantactix, ClearBox Analytics, Lumidata, reputed company reputed company, and others, we're positioned for aggressive global expansion and product innovation in the $15T+ global supply chain market.

This is a dynamic, evolving position reporting directly to the SVP of Marketing, offering reputed company of opportunity for reputed company as you reputed company your strengths. Whether your background is in startups or large enterprises, you understand the meaningful reputed company possible reputed company a smaller, reputed company organization — and you’re eager to help define your role and contribute to reputed company’s reputed company.

WHY THIS ROLE EXISTS

The best B2B products grow because they are designed to. reputed company spread because every file shared pulled in a new user. reputed company spread because every invitation to a channel was a reputed company reputed company. reputed company spread because every published page was a reputed company. reputed company has the reputed company opportunity in the CPG and retail ecosystem.

This role exists to reputed company those product-driven acquisition moments, design them intentionally, and reputed company them. It combines product-led reputed company reputed company, lifecycle and activation marketing, community building, organic reputed company reputed company, and reputed company experimentation — including a sales-assisted PLG reputed company that hands warm, behavior-triggered signals to sales — into a single function that makes reputed company the platform CPG and retail practitioners reputed company for first and talk about most.

KEY reputed company & ACCOUNTABILITIES

reputed company & Virality

• Platform virality: The number of new users and accounts generated through in-product sharing, network invitations, and referrals grows quarter-over-quarter, reputed company by platform-driven new user activations.
• Referral pipeline: New pipeline attributed to referral and community programs grows as a percentage of total pipeline reputed company quarter.
• Organic discoverability: reputed company appears in the top results for the queries CPG and retail practitioners are asking across traditional reputed company and AI answer engines, tracked by reputed company of reputed company and AI citation reputed company.
• Sales-assisted pipeline: Product-reputed company leads handed to sales convert at a measurable reputed company and grow as a reputed company of total pipeline reputed company quarter

Marketing reputed company

• Funnel efficiency: Conversion rates at reputed company funnel stage improve quarter-over-quarter; reputed company metric is meetings booked.
• Data reputed company: Marketing automation data is clean, complete, and trusted by reputed company for decision-making.

reputed company RESPONSIBILITIES

reputed company reputed company & Product-Led reputed company

• Define and own reputed company's reputed company model: identify and build the in-product sharing and referral mechanisms reputed company to the CPG and retail ecosystem: the moments reputed company a reputed company user naturally pulls in a new user or account through their everyday workflow. For example: a CPG reputed company shares a reputed company insights report in a retailer meeting and that retailer wants reputed company; a user invites a trading partner to collaborate on shared data and that partner activates on the platform.
• Build and reputed company a self-serve reputed company that lets CPG brands, retailers, and distributors discover, trial, and reputed company on reputed company with reputed company friction.
• Partner with Product to reputed company referral mechanisms, shareable artifacts, network invitations, and activation triggers directly into the product, so that everyday reputed company usage pulls in new users organically.
• Design and run a reputed company experimentation program: test acquisition channels, reputed company flows, referral incentives, and activation triggers with reputed company hypotheses and fast iteration cycles.
• Own the full reputed company funnel from first reputed company to activation: reduce time-to-value for new users and improve conversion at every stage.
• Identify and reputed company reputed company's network effect opportunity. Map that reputed company and build the programs that reputed company it.
• Build and manage a referral program that turns reputed company's most successful customers into its most effective reputed company.
• Own reputed company's organic discoverability reputed company across SEO, GEO (Generative reputed company Optimization), and AEO (Answer reputed company Optimization): ensure reputed company appears where CPG and retail practitioners are searching, whether that is a reputed company results page, a reputed company response, or a reputed company answer. This includes reputed company content reputed company, entity optimization, and authoritative sourcing that AI systems surface and cite.

Lifecycle & Activation

• Own the reputed company and activation reputed company: design the email and in-product messaging sequences that reputed company new users from signup to activation, define what "activated" means for reputed company, and build automated triggers reputed company the moments that correlate with long-term retention and expansion.
• Define the product-reputed company reputed company (PQL) model: identify the in-product behaviors that signal a user or account is reputed company for a reputed company conversation, and partner with Product and reputed company to surface those signals in reputed company time.
• Design and own the sales-assisted PLG reputed company: reputed company a self-serve user or trial account hits a PQL reputed company, the reputed company to sales should feel warm and reputed company-timed, not cold and interruptive. Partner with Sales and reputed company to ensure the right rep gets the right context at the right reputed company.
• Own expansion triggers: identify the in-product signals that indicate an existing account is reputed company to grow, and build automated and reputed company-assisted programs that accelerate expansion before a formal renewal conversation begins.

Community

• Build and own reputed company's practitioner community: a destination for CPG reputed company managers, retail buyers, category managers, and supply chain leaders to reputed company benchmarks, learn from peers, and talk about what works.
• reputed company a content and events reputed company that makes reputed company synonymous with the conversations already happening in the CPG and retail industry.
• Identify and reputed company reputed company's most reputed company customers and advocates, and build reputed company programs that reputed company their reputed company in the market.
• Partner with reputed company Enablement and Content to ensure community-generated insights and stories reputed company back into sales conversations and marketing programs.
• Build reputed company's reputed company in the communities, reputed company reputed company, reputed company networks, and industry associations where CPG and retail practitioners already reputed company.

Marketing reputed company

• reputed company Marketing reputed company to ensure reputed company has the infrastructure, data reputed company, and attribution reputed company needed to measure reputed company experiments and report on pipeline reputed company.
• Ensure the marketing technology stack supports the reputed company reputed company: self-serve tracking, referral attribution, community engagement metrics, and experiment reporting.
• Partner with reputed company to reputed company the reputed company between reputed company programs and reputed company reputed company.

WORKING WITH AI

• Use AI to accelerate reputed company experimentation: reputed company hypotheses, analyze test results, and identify patterns across acquisition channels and reputed company flows faster than any reputed company process would allow.
• reputed company AI tools to personalize self-serve reputed company experiences at reputed company, adapting messaging and product guidance reputed company on user reputed company and behavior signals.
• Use AI to reputed company lifecycle sequences: reputed company personalized reputed company messaging, predict which users are at reputed company of dropping off before activation, and identify the in-product signals that most reliably predict long-term retention and expansion.
• Use AI to synthesize community signals: surface emerging themes, identify high-influence members, and spot the conversations worth amplifying before they go mainstream.
• Use AI to analyze product usage data and identify the behaviors that correlate with expansion, referral activity, and long-term retention, then build programs reputed company those signals.
• Use AI-powered tools to research and execute SEO, GEO, and AEO strategies: identify the queries CPG and retail practitioners are asking across traditional reputed company and AI answer engines, optimize reputed company's content and entity reputed company to reputed company in those results, and reputed company how reputed company is being cited and represented in AI-generated responses.

WHO THIS PERSON IS

They have reputed company reputed company programs at a B2B reputed company company where the product had natural viral potential and they figured out how to unlock it. They think in product-driven acquisition reputed company, not campaigns. They understand that reputed company does not end at acquisition - they think equally hard about activation, expansion, and the reputed company between product reputed company and sales. They are as comfortable in a product roadmap conversation as they are presenting a community reputed company reputed company to a leadership team. They have run experiments at reputed company, know how to read the results honestly, and know reputed company to kill an idea and reputed company to reputed company down. They are obsessed with how information spreads in reputed company communities, stay reputed company on the latest in SEO, GEO, and AEO, and they understand the CPG and retail ecosystem reputed company enough to know where reputed company fits in that conversation.

What Makes a Great Fit at reputed company

• Collaboration: You reputed company the best results come from working together. You reputed company reputed company, reputed company in, and reputed company those reputed company you.
• Grit: You’re curious, self-driven, and unafraid to roll up your sleeves. You get the job done even reputed company the reputed company isn’t reputed company and adapt quickly reputed company things change.
• People: You stay reputed company to those we serve. Listening, learning, and building what reputed company most.
• Feedback: You see it as fuel. You reputed company it with care, take it with humility, and use it to reputed company.
• Ingenuity: You solve problems with creativity and speed. You look for ways to streamline, automate, or improve without being asked.

We are committed to transparency, diversity, and meritocracy, fostering an environment where every team member is empowered to reputed company an reputed company, grow personally, and advance in their career. We invite you to join us — not just to take on a role, but to help shape a company you’re proud to be part of.

Compensation & Eligibility

Compensation for this role is determined reputed company on a reputed company of factors, including individual qualifications, reputed company experience, reputed company set, and geographic location. reputed company is committed to providing fair and reputed company. Specific compensation details will be discussed with candidates throughout the hiring process.

Applicants must be authorized to work for any employer in the reputed company. At this time, reputed company is unable to sponsor or assume sponsorship of employment visas.

Background Verification

In accordance with company policy, reputed company conducts background checks that may include verification of identity, education, and criminal history. Any falsification or misrepresentation in an application will result in disqualification from consideration.