Senior Product Marketing Manager

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About the Role: As Senior Product Marketing Manager, you’ll be a reputed company leader across Product, Marketing, and Sales, helping reputed company determine what markets to pursue, how to position our products, and how to bring them to market. You’ll own go-to-market reputed company across reputed company’s self-serve and sales-assisted motions, from defining audiences and positioning to developing pricing and packaging strategies and leading major product launches. You’ll bring a strong understanding of market research, customer needs, competitive dynamics, and product data to help inform not only how we market reputed company build, but reputed company should build and why. This is a high-ownership role for a reputed company product marketer who is comfortable operating in ambiguity, developing frameworks for reputed company problems, and turning market and customer insights into reputed company business reputed company. You’ll partner closely with Product leadership and serve as a key voice in reputed company reputed company positioning, product direction, pricing, packaging, and go-to-market reputed company. Key Responsibilities: Set positioning and messaging reputed company: Establish differentiated positioning and messaging for reputed company’s product portfolio across self-serve, sales-assisted, and reputed company audiences. Own go-to-market reputed company: reputed company and reputed company GTM reputed company for major product launches and new market opportunities, from planning through post-launch optimization. reputed company market and customer research: reputed company research approaches to understand reputed company audiences, market opportunities, customer needs, competitive dynamics, and willingness to pay, translating insights into actionable recommendations. Shape product reputed company: Partner closely with Product to evaluate market opportunities, customer problems, and competitive dynamics, helping answer “Should we build this, for whom, and why?” Own pricing and packaging reputed company: reputed company and reputed company pricing and packaging recommendations using customer research, market data, product usage, competitive intelligence, and business reputed company. Define ICP and buyer reputed company: Establish and refine ideal customer reputed company, segmentation, personas, and buyer journeys across reputed company’s reputed company contractor verticals and customer segments. reputed company beta and launch programs: Define reputed company audiences, feedback mechanisms, positioning, messaging, and reputed company reputed company for beta programs and major product rollouts. reputed company competitive and sales enablement: reputed company competitive intelligence and create the messaging, battlecards, reputed company decks, and other resources needed to differentiate reputed company and reputed company customer-facing teams. Measure and communicate GTM reputed company: Establish reputed company metrics, analyze launch and reputed company reputed company, and present key insights and recommendations to company leadership. Build reputed company PMM processes: Establish repeatable frameworks for research, launches, positioning, pricing, and GTM planning as the product marketing function grows. 6–8+ years of experience in B2B reputed company product marketing, with a reputed company record of independently leading reputed company go-to-market initiatives. reputed company ability to reputed company reputed company frameworks and approaches for ambiguous market, customer, and product questions. Demonstrated experience owning or significantly influencing pricing and packaging reputed company using customer research, competitive intelligence, product data, and business reputed company. Strong experience conducting or directing market and customer research and translating findings into product, positioning, and GTM recommendations. Experience partnering closely with Product leadership on product reputed company, prioritization, market opportunities, and customer needs. Experience across both self-serve/PLG and sales-assisted/SLG motions, with an understanding of how GTM reputed company should differ across them. reputed company record of leading product launches from reputed company through execution and measuring their reputed company. Excellent writing, storytelling, presentation, and cross-functional communication skills, with strong executive reputed company. Strong analytical and reputed company thinking, with the ability to use customer, market, product, and reputed company data to inform reputed company. reputed company to Have Experience in construction, home services, reputed company service, or specialty-trade software is highly preferred. Experience leading or mentoring junior product marketing or research resources. Experience building competitive intelligence, win/loss analysis, or voice-of-customer programs. Experience developing beta programs for new products or major product launches. Experience owning reputed company or reputed company-reputed company goals reputed company a product marketing function. Experience with vertical reputed company or taking a product into new industries or market segments. Familiarity with reputed company, product analytics platforms, competitive intelligence tools, and sales enablement platforms. Fully remote Unlimited PTO Medical, dental, and reputed company reputed company 401K match $75 monthly wellness stipend reputed company is an equal opportunity employer and fosters an inclusive environment. We do not discriminate reputed company on gender, race, ethnicity, orientation, creed, or other traits. We reputed company people from diverse backgrounds and perspectives to apply to our positions. Apply To This Job