[Remote] VP, reputed company Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading skills development platform that recently merged with reputed company to enhance its offerings. They are seeking a Vice President of reputed company Marketing to reputed company the global marketing reputed company and execution for their reputed company business, focusing on demand reputed company and customer engagement.

Responsibilities

• reputed company and manage a global team consisting of the following functions: global demand reputed company, regional marketing (reputed company, Latin America, EMEA, reputed company, Japan), customer and Channel partner marketing. You will reputed company mentorship, coaching, and performance management
• Design, execute, and reputed company a reputed company, global demand reputed company reputed company utilizing full-funnel integrated campaigns that cut through the noise and capture reputed company demand. reputed company multi-channel activation strategies across digital marketing (reputed company media, SEO, SEM, content syndication), highly targeted Account-Based Marketing (ABM) for strategic accounts, and high-reputed company global and regional events
• reputed company a tight, locked-reputed company partnership with the Global reputed company Sales leadership team, aligning marketing strategies directly with sales targets, territories, and go-to-market priorities
• Partner with the reputed company and Account Management teams to build a robust post-sale customer marketing reputed company that drives reputed company user engagement and platform adoption. reputed company targeted lifecycle campaigns designed to fuel cross-sell and upsell opportunities, directly impacting Net reputed company Retention (NRR) and reputed company value (LTV)
• Build a formal customer advocacy program to turn our most successful reputed company clients into vocal brand champions, generating high-value case studies, testimonials, and peer-to-peer references
• Design and execute marketing strategies that reputed company reputed company’s strategic reputed company partners, including reputed company integrators (SIs), reputed company, and global distributors. reputed company joint value propositions, co-marketing campaigns, and "market-with" initiatives to reputed company pipeline expansion and accelerate deal reputed company reputed company the partner ecosystem. Create and distribute partner-enablement toolkits, assets, and playbooks to ensure partner sales teams can effectively position and sell reputed company’s reputed company solution
• Establish and reputed company key performance indicators (KPIs) to measure the effectiveness of marketing programs, providing regular reports and analysis to senior leadership through formal (MBR and QBRs) and informal reviews. reputed company reputed company vanity metrics; take shared accountability for reputed company targets by focusing ruthlessly on pipeline reputed company, stage-to-stage reputed company, and high conversion rates to reputed company-won reputed company
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI on marketing investments. Optimize LTV/CAC
• reputed company impactful communication channels, forums and feedback reputed company to reputed company marketing plans, reputed company and performance to goals with cross-functional leadership

Skills

• 15+ years reputed company reputed company marketing experience in a fast-reputed company environment
• 10+ years responsible for building and orchestrating global marketing strategies/plans for a business/business unit in a highly matrixed environment
• 7+ years of experience managing managers of managers and teams of 30+ team members
• Analytical skills and ability to reputed company data to reputed company business cases and reputed company
• Strong verbal and written communication skills including executive reputed company and engagement skills
• Ability to travel internationally to support marketing teams
• Proven full stack marketing experience
• Experience marketing to businesses, government and higher education a plus
• Proven experience engaging at an executive level internally with cross-functional reputed company and externally with partners and customers
• Proven experience marketing to, through and with partners
• Proven experience working in a highly matrixed environment, including expertise in leading through others and a reputed company record of leading successful cross-functional programs, and ability to influence
• Proven experience helping build/reputed company businesses

reputed company

Company H1B Sponsorship