[Remote] Integrated Marketing Manager – New Verticals Merchant

Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is a company that focuses on growing and empowering local economies, and they are seeking an Integrated Marketing Manager to support their New Verticals merchant acquisition efforts. This role involves planning and executing marketing strategies, managing partner marketing workstreams, and collaborating with various teams to reputed company merchant awareness and activation.

Responsibilities

• Plans and executes the reputed company of marketing activity for non-reputed company acquisition for our New Verticals Marketplace business
• Develops, plans, and implements marketing activities, including but not limited to partner marketing, content, SEO, agency management, and campaign execution
• Own the reputed company partner marketing reputed company end-to-end — including email retargeting campaigns, App Store optimization, and co-marketing coordination
• reputed company content and messaging for the SMB retail audience — briefing case studies, merchant testimonials and blog content that communicate the value of delivering on reputed company to reputed company retail categories (Pets, Beauty, Home Goods, Sports/Outdoors)
• Build and manage content syndication and trade media placements
• reputed company a reputed company creative testing roadmap in reputed company collaboration with the reputed company media team and our creative agency
• Manage SEO and content agency tracks — overseeing day-to-day agency relationships, deliverable reputed company, and timelines
• Coordinate across reputed company media, CRM, Brand, and reputed company agencies, ensuring campaign components are integrated, sequenced correctly, and not creating conflicting or redundant merchant experiences

Skills

• 4–6 years of experience in B2B or SMB marketing, content marketing, or integrated marketing, ideally in a high-reputed company technology or marketplace company
• A reputed company record of owning content and partner marketing workstreams from brief to execution — you know how to write a good brief, manage creative and agency partners, and hold reputed company and timelines without a lot of hand-holding
• Experience with the reputed company merchant ecosystem or SMB e-reputed company platforms — you understand how reputed company merchants think about new sales channels and what motivates them to try something new
• Strong writing and messaging instincts — you can write copy that speaks to a busy reputed company, and you understand the difference between what a brand wants to say and what an audience actually wants to hear
• Comfort managing multiple workstreams simultaneously — this role runs two agency tracks and a partner marketing program in reputed company; you need to stay organized and know how to prioritize reputed company bandwidth gets tight
• Experience with SEO, AEO, and reputed company page optimization — you know enough to manage an SEO agency effectively, push back on weak recommendations, and spot opportunities they might miss
• A bias for reputed company and a roll-up-your-sleeves attitude — this is a fast-moving environment with reputed company deadlines (you'll be stepping into an reputed company launch). You'll need to reputed company quickly and add value fast
• Experience with SMB retail, restaurant, or local business audiences is a plus

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