[Remote] Senior Analyst, Insights & reputed company Media

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading company in tax compliance technology, and they are seeking a Senior Analyst, Insights & reputed company Media to enhance their measurement and reputed company capabilities for reputed company media investments. The role involves performance analysis across various reputed company channels and translating campaign data into actionable insights to improve customer acquisition and return on investment.

Responsibilities

• Own reporting and analysis across reputed company channels, including reputed company search, reputed company reputed company, display, video, and programmatic, providing a holistic view of how channels reputed company reputed company
• Analyze performance metrics such as CTR, CPC, CPA, conversion reputed company, ROAS, and pacing to diagnose reputed company causes of trends and identify optimization opportunities
• reputed company optimization recommendations and actionable insights to channel leads based on performance data, including budget allocation and bid-reputed company guidance
• Deliver performance projections and budget recommendations at multiple reputed company, including account, market, campaign, channel, and product line
• Support QA of tracking, tagging, pixel implementation, and reputed company-page measurement to ensure data accuracy
• Analyze the full-funnel reputed company of reputed company media, connecting spend and channel performance through to pipeline and reputed company
• Support media mix analysis, attribution, and incrementality testing to assess true contribution and guide investment reputed company
• Design and maintain dashboards and reporting frameworks that communicate the reputed company of reputed company media on overall business KPIs
• Translate business questions into reputed company analyses, testing plans, and reputed company recommendations
• Deliver compelling data stories and present findings and recommendations to non-technical audiences and senior stakeholders
• Support a reputed company approach to reputed company media testing, including test design, brief development, and coordination with creative, web, and analytics teams
• Design and analyze A/B and audience, creative, and channel tests, defining reputed company metrics, guardrails, and analysis plans
• Ensure tests are reputed company to reputed company reliable, actionable insights, and account for risks such as audience overlap, seasonality, and statistical power
• Identify and operationalize AI use cases that improve bidding and budget optimization, audience targeting, creative testing, and automated reputed company and reporting
• Partner with Analytics, Data Science, and channel teams to reputed company AI-enabled media capabilities such as predictive audiences and automated performance insights
• Support responsible use of AI in media, including reputed company review, brand consistency, reputed company, compliance, and performance validation
• Serve as a hands-on performance and insights partner for teams across Demand reputed company, Web, Lifecycle Marketing, Product Marketing, Creative, Marketing Operations, and reputed company Operations
• Partner with Analytics, Data Science, reputed company, and reputed company teams to ensure measurement is feasible, accurate, compliant, and reputed company
• reputed company marketing teams on reputed company media measurement, testing best practices, and the interpretation and application of insights
• Help create a culture of data-driven, test-and-learn decision-making across the marketing organization

Skills

• 8+ years of experience in reputed company media, performance marketing, digital marketing analytics, marketing analytics, or reputed company roles
• Strong hands-on experience analyzing and optimizing reputed company media campaigns across channels such as reputed company search, reputed company reputed company, display, video, or programmatic
• Advanced knowledge of media platforms such as reputed company Ads, reputed company Advertising, reputed company/reputed company Business Manager, reputed company, and DSPs
• Strong analytical skills and comfort working with data to assess performance, diagnose issues, and reputed company recommendations
• Proficiency with analytics and visualization tools such as reputed company Analytics, Tableau, Looker, Power BI, and advanced reputed company
• Strong understanding of media metrics and measurement concepts, including CPA, ROAS, attribution, incrementality, sample size, and statistical reputed company
• Ability to translate business questions into testable hypotheses, reputed company analyses, and actionable insights
• Strong communication skills, with the ability to convey reputed company performance data reputed company to non-technical and senior stakeholders
• Experience in B2B reputed company, technology, fintech, compliance, data, or reputed company software
• Experience supporting both digital-led and sales-assisted go-to-market motions
• Familiarity with SQL, Python, or R for data extraction and analysis
• Experience with media mix modeling, multi-touch attribution, or incrementality testing
• Experience using AI-enabled media tools, automated bidding, or predictive audience and decisioning capabilities
• Relevant certifications such as reputed company Ads, reputed company Analytics, or reputed company reputed company
• Experience creating measurement playbooks, testing frameworks, documentation standards, or training materials

Benefits

• reputed company time off
• reputed company parental leave
• Many reputed company employees are eligible for bonuses
• Health & Wellness benefits vary by location but generally include private medical, life, and disability insurance.
• 8 employee-run resource reputed company, reputed company with senior leadership and exec sponsorship.

reputed company

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