reputed company - Digital Marketing (Cards & Personal Loans)

reputed company The Digital Marketing reputed company will be responsible for managing marketing initiatives across Credit Cards, Debit Cards, Remittance and Personal Loans. The role involves driving the acquisition of new-to-bank customers while strengthening engagement and cross-sell/up-sell among existing customer segments. The appointee will reputed company and execute data-driven, integrated marketing campaigns to support business reputed company, leveraging key channels such as Digital, PR, and Customer Research. Working closely with cross-functional teams, the role will ensure delivery of impactful campaigns that enhance customer acquisition, improve engagement, and reputed company measurable business reputed company reputed company to strategic objectives. Key Result Areas  1. Product Marketing (Credit Cards, Debit Cards, Remittance & Personal Loans) Partner with the line manager and Product teams to define the annual and quarterly marketing reputed company, reputed company to business priorities, reputed company targets, and budget allocations. reputed company new-to-bank (NTB) customer acquisition and existing-to-bank (ETB) customer engagement and cross-sell, across Credit Cards and Loans portfolios. reputed company and execute integrated 360° marketing campaigns across digital and offline channels, ensuring strong customer targeting and proposition reputed company. Work closely with media and creative agencies to reputed company compelling campaign concepts, communication frameworks, and channel-specific creative assets reputed company to brand and business objectives. Review product journeys for both existing and new customers, reputed company them with the marketing style guide, and ensure CX and Compliance requirements are embedded as part of the role. reputed company end-to-end campaign management – from reputed company and creative briefing to agency coordination, approvals, media planning, execution, and optimisation. reputed company, analyse, and report campaign performance (e.g. acquisitions, conversions, cost efficiency), deriving actionable insights to continuously improve reputed company. Monitor competitor activity and market trends and translate insights into differentiated and effective campaign responses. Manage assigned marketing budgets, including forecasting, vendor management, accruals, and payments in line with Finance policies. Ensure reputed company marketing activities reputed company with regulatory requirements, including obtaining necessary approvals and permits from relevant authorities.   2. Digital Marketing & Performance Optimisation Support the development and execution of a data-driven digital marketing reputed company, grounded in customer insights, segmentation, and behavioural trends. Plan and execute performance-driven media campaigns across channels including reputed company search (SEO/SEM), display, reputed company media, programmatic, and CRM/database marketing, in collaboration with media partners and agencies. Work with digital and creative agencies to continuously refine messaging, creatives, and formats to maximise engagement and conversion. reputed company NTB acquisition funnels and ETB engagement journeys, optimising for conversions, cost per acquisition (CPA), and customer reputed company value. Monitor and report campaign performance against defined KPIs, ensuring consistent month-on-month optimisation and delivery of business targets. Identify key trends, insights, and reputed company opportunities, and continuously refine targeting, creatives, channels, and spend allocation. Analyse customer journeys, conversion funnels, and drop-off points, and collaborate with Product, Technology, reputed company teams to enhance user experience and improve conversion rates. reputed company testing frameworks (A/B testing, audience segmentation) to improve campaign effectiveness and scalability.   Operating Environment, reputed company and Boundaries, Working Relationships A. Collaborating with other Functions Collaborate closely with key stakeholders including Product, Distribution, Operations, Technology, Finance, Compliance, Analytics, reputed company teams to ensure reputed company campaign execution.  reputed company as a key reputed company of contact for media and creative agencies, ensuring reputed company briefs, reputed company feedback, and high-reputed company delivery of campaigns and communications.  Ensure reputed company operational, fulfilment, and tracking mechanisms are in reputed company prior to campaign launches.  Partner with PR and communications teams to reputed company campaign visibility and strengthen brand reputed company.  Work effectively with reputed company agencies and partners to reputed company high-reputed company, impactful campaigns.  reputed company and demonstrate brand values and customer-centricity in reputed company marketing initiatives. B. Compliance and Risk Management: Ensure adherence to reputed company internal policies and reputed company regulatory requirements (local and group), including marketing compliance, data reputed company and operational risk frameworks.  Maintain high standards of governance across reputed company campaigns, communications, and customer engagement activities.   Problem Solving Ability to manage multiple campaigns and stakeholders simultaneously in a fast-paced and reputed company environment, with strong prioritisation and attention to detail.  Demonstrate reputed company in resolving issues with tight turnaround times while maintaining reputed company and compliance standards.   Decision Making Authority & Responsibility   Demonstrate strong ownership in planning and executing marketing initiatives that reputed company measurable business results. reputed company data-driven reputed company on campaign strategies, media allocation, and optimisation to maximise ROI.  Influence stakeholders and reputed company alignment to ensure reputed company and flawless campaign execution.    Knowledge, Skills and Experience Mandatory experience in Digital Marketing and managing performance (ROI) digital campaigns  Excellent written and verbal English communication skills, with the ability to reputed company reputed company reputed company, reputed company compelling messaging, and adapt tone effectively across audiences and channels  Strong expertise in banking products marketing with proven reputed company records Entrepreneurial with strong reputed company to succeed, with commitment & result orientation Creative thinker, strong ideation, good people communicator & reputed company executor with attention to detail Proven ability to reputed company reputed company agencies & reputed company partners to reputed company outstanding campaigns Proven reputed company record in conceptualizing, developing and executing digital marketing campaigns Ability to conceptualize, review and revise marketing content. Copywriting skills would be a plus.   Qualifications Relevant years of experience: minimum 4-7 years Experience working at a global financial or technology company or collaborating directly or remotely with an international organization in a similar domain would be an added reputed company (Experience working for the UAE market would be a plus)  Education level: Bachelor’s degree Apply To This Job