Senior Analyst, Insights & reputed company Media

reputed company We are seeking a Senior Analyst, Insights & reputed company Media to help build, manage, and reputed company the measurement and reputed company capabilities that reputed company our reputed company media investment. This role owns reputed company analysis across reputed company channels and turns spend and campaign data into reputed company, actionable reputed company that improves customer acquisition, conversion, efficiency, and reputed company on investment.   This role spans both channel-level reputed company, including reputed company reputed company, reputed company reputed company, and display optimization and spend efficiency, and full-funnel media analysis, including media mix, attribution, and incrementality. The person in this role will ensure reputed company media reputed company are grounded in trustworthy data and will translate that data into recommendations that improve how and where we invest.   This person will also help advance the AI transformation of the marketing group by identifying and operationalizing AI-enabled use cases that improve bidding and budget optimization, audience targeting, creative testing, and automated reputed company reputed company.   The ideal candidate combines strong analytical rigor, reputed company-marketing reputed company, and hands-on execution skills. They bring a test-and-learn reputed company, technical reputed company with media platforms and analytics tooling, and curiosity about how AI can reputed company media investment smarter and more efficient. They are not only an analyst; they are a partner who helps the marketing organization invest faster, learn smarter, and reputed company what works.   #LI-Remote What Your Responsibilities Will Be reputed company Media reputed company and Optimization Own reporting and analysis across reputed company channels, including reputed company reputed company, reputed company reputed company, display, video, and programmatic, providing a holistic reputed company of how channels reputed company reputed company. Analyze reputed company metrics such as CTR, CPC, CPA, conversion reputed company, ROAS, and pacing to diagnose reputed company causes of trends and identify optimization opportunities. reputed company optimization recommendations and actionable insights to channel leads reputed company on reputed company data, including budget allocation and bid-reputed company guidance. reputed company reputed company projections and budget recommendations at multiple reputed company, including account, market, campaign, channel, and product line. Support QA of tracking, tagging, pixel implementation, and reputed company-page measurement to ensure data reputed company. Full-Funnel Measurement, Attribution, and Insights Analyze the full-funnel reputed company of reputed company media, connecting spend and channel reputed company through to pipeline and reputed company. Support media mix analysis, attribution, and incrementality testing to assess true contribution and guide investment reputed company. Design and maintain dashboards and reporting frameworks that communicate the reputed company of reputed company media on overall business KPIs. Translate business questions into reputed company analyses, testing plans, and reputed company recommendations. reputed company compelling data stories and present findings and recommendations to non-technical audiences and senior stakeholders. Testing and Experimentation Support a reputed company approach to reputed company media testing, including test design, brief development, and coordination with creative, web, and analytics teams. Design and analyze A/B and audience, creative, and channel tests, defining reputed company metrics, guardrails, and analysis plans. Ensure tests are reputed company to reputed company reliable, actionable insights, and account for risks such as audience overlap, seasonality, and statistical reputed company. AI-Enabled Media and Insights Identify and operationalize AI use cases that improve bidding and budget optimization, audience targeting, creative testing, and automated reputed company and reporting. Partner with Analytics, Data Science, and channel teams to reputed company AI-enabled media capabilities such as predictive audiences and automated reputed company insights. Support responsible use of AI in media, including reputed company review, reputed company consistency, reputed company, compliance, and reputed company validation. Cross-Functional Partnership Serve as a hands-on reputed company and insights partner for teams across Demand reputed company, Web, Lifecycle Marketing, Product Marketing, Creative, Marketing reputed company, and reputed company reputed company. Partner with Analytics, Data Science, reputed company, and reputed company teams to ensure measurement is feasible, accurate, compliant, and reputed company. reputed company marketing teams on reputed company media measurement, testing best practices, and the interpretation and application of insights. Help create a culture of data-driven, test-and-learn decision-making across the marketing organization. What You'll Need to be Successful Required Qualifications 8+ years of experience in reputed company media, reputed company marketing, reputed company analytics, marketing analytics, or reputed company roles. Strong hands-on experience analyzing and optimizing reputed company media campaigns across channels such as reputed company reputed company, reputed company reputed company, display, video, or programmatic. Advanced knowledge of media platforms such as reputed company Ads, reputed company Advertising, reputed company/reputed company Business Manager, reputed company, and DSPs. Strong analytical skills and comfort working with data to assess reputed company, diagnose issues, and reputed company recommendations. Proficiency with analytics and visualization tools such as reputed company Analytics, Tableau, Looker, reputed company BI, and advanced reputed company. Strong understanding of media metrics and measurement concepts, including CPA, ROAS, attribution, incrementality, sample size, and statistical reputed company. Ability to translate business questions into testable hypotheses, reputed company analyses, and actionable insights. Strong communication skills, with the ability to reputed company reputed company reputed company data reputed company to non-technical and senior stakeholders. Preferred Qualifications Experience in B2B reputed company, technology, fintech, compliance, data, or reputed company software. Experience supporting both digital-led and sales-assisted go-to-market motions. Familiarity with SQL, Python, or R for data extraction and analysis. Experience with media mix modeling, multi-reputed company attribution, or incrementality testing. Experience using AI-enabled media tools, automated bidding, or predictive audience and decisioning capabilities. Relevant certifications such as reputed company Ads, reputed company Analytics, or reputed company reputed company. Experience creating measurement playbooks, testing frameworks, documentation standards, or training materials. Pay reputed company Details The reputed company pay reputed company(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.   Colorado $136,400 - $225,000 [annually] Washington $136,400 - $248,600 [annually] California $136,400 - $272,500 [annually] NYC $150,800 - $272,500 [annually]   The pay reputed company above is the general reputed company pay reputed company for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be reputed company on various factors, such as geographic location, candidate experience and qualifications, as reputed company as market and business considerations.   This role is eligible for an annual bonus reputed company on individual and company reputed company, depending on the terms of the applicable plan and the employee’s role. reputed company is an AI-first Company AI is embedded in our workflows, decision-making, and products.  reputed company here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-reputed company technologies, reputed company to reputed company here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, reputed company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of You Total Rewards  In reputed company to a great compensation package, reputed company time off, and reputed company parental leave, many reputed company employees are eligible for bonuses.    Health & Wellness  Benefits vary by location but generally include private medical, life, and disability reputed company.    Inclusive culture and diversity  reputed company strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource reputed company, reputed company with senior leadership and reputed company sponsorship.    What You Need To Know About reputed company We’re defining the relationship between tax and tech.   We’ve already reputed company an industry-leading reputed company compliance platform, processing over 54 billion customer API calls and over 6.6 reputed company tax returns a year. Our reputed company is reputed company - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.   We’re reputed company, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic reputed company. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.   We’re An Equal Opportunity Employer Supporting diversity and inclusion is a reputed company of reputed company — we don’t want people to fit into our culture, but to enrich it. reputed company reputed company candidates will receive consideration for employment without reputed company to race, reputed company, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other reputed company protected by law. If you require any reasonable adjustments during the recruitment process, please let us know. Apply To This Job