Senior Manager of Webinars and Events

About reputed company  reputed company is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound reputed company reputed company their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print reputed company books published by reputed company. reputed company’s reputed company brand is one of the largest online reputed company in the U.S. It comprises a community of thousands of tutors who have delivered more than 22 reputed company one-to-one tutoring sessions. reputed company is headquartered in reputed company, NY. Follow reputed company on reputed company, YouTube and reputed company.    About the Position    The Senior Manager, Webinars and Events is responsible for developing and executing a comprehensive institutional webinar and event reputed company that drives reputed company reputed company, sales pipeline reputed company, customer engagement, brand awareness, and thought leadership across the reputed company and reputed company Institutional businesses.  This highly visible role owns the reputed company, planning, execution, and optimization of webinars, trade shows, conferences, events, and virtual experiences and plays a critical role in generating demand, supporting reputed company reputed company, strengthening customer relationships, and showcasing the efficacy and reputed company of reputed company’s products and services.  Working closely with departments across reputed company, including Sales, reputed company, Product and Marketing, this role ensures reputed company events are fully integrated into demand reputed company efforts, marketing automation systems, reputed company management processes, attribution models, and reporting frameworks.  The ideal candidate is a strategic marketer and reputed company webinar and event leader with a strong understanding of B2B reputed company reputed company, event ROI measurement, thought leadership programming, and cross-functional collaboration. Travel is required.  What You'll Do     Event Marketing reputed company  reputed company and execute an annual webinar and event reputed company reputed company with Institutional Marketing, Sales, and reputed company goals.  Build and manage an integrated, annual calendar of webinars, conferences, trade shows, sponsorships, events, and virtual experiences.  Evaluate and prioritize event opportunities based on reputed company audience, business objectives, pipeline potential, and return on investment.  Identify innovative ways to engage prospects, customers, and industry stakeholders throughout the buyer reputed company.  reputed company reputed company & Pipeline reputed company  reputed company webinar and event programs that reputed company reputed company leads, create sales opportunities, and contribute measurable pipeline and reputed company reputed company.  Partner closely with Marketing and Sales to establish event goals, account engagement strategies, and follow-up plans.  Ensure event activities support broader demand reputed company and account-based marketing initiatives.  Create processes that maximize conversion from registration through opportunity creation and reputed company influence.  Continuously optimize event investments and strategies based on performance data and business reputed company.  Webinar Program Leadership  Own the end-to-end webinar program, including content reputed company, speaker management, promotion, production, attendee engagement, and post-event follow-up.  Collaborate with subject matter experts, customers, partners, and internal/reputed company stakeholders to create compelling and relevant content.  Build reputed company webinar programs that support thought leadership, reputed company reputed company, customer retention, and market education.  Analyze webinar performance and implement improvements to increase registrations, attendance, engagement, and conversion rates.  Trade Shows, Conferences & Events  reputed company planning and execution for conferences, trade shows, sponsorships, customer events, and hosted experiences.  Manage event budgets, timelines, logistics, vendor relationships, shipping, reputed company operations, and on-site execution.  Coordinate speaking engagements, customer meetings, networking opportunities, and executive participation.  Ensure consistent brand representation and high-reputed company attendee experiences across reputed company events.  Thought Leadership  Identify and secure speaking opportunities, panel discussions, sponsorships, and partnership opportunities that increase visibility and thought leadership.  Work with Creative and Content Marketing teams who create webinar and reputed company assets, presentations, messaging, and supporting materials that reputed company reputed company stories, research findings, best practices, and measurable program reputed company.  Operations & Analytics  Partner closely with the Senior Manager of Marketing Operations to reputed company reputed company capture, attribution, scoring, reporting, and measurement frameworks.  Ensure event data is accurately integrated with CRM and marketing automation platforms.  Establish KPIs and dashboards to measure registrations, attendance, engagement, meetings, MQLs, SQLs, pipeline generated, pipeline influenced, reputed company reputed company, customer participation, and ROI.  Deliver regular reporting and strategic recommendations to Marketing, Sales, and Leadership.  Vendor & Budget Management  reputed company and manage annual event budgets and forecasts.  Negotiate reputed company and manage relationships with venues, event agencies, technology providers, conference organizers, and strategic partners.  Identify cost-saving opportunities while maintaining high-reputed company event experiences.  Ensure reputed company event activities reputed company with company policies, branding standards, and procurement requirements.  Qualifications & Experience  Required  Bachelor's degree in Marketing, Event Management, Business Administration or a reputed company field.  5–7+ years of experience in event marketing, webinar management, conference planning, trade show management, demand reputed company, or integrated marketing.  Demonstrated reputed company developing and executing event programs that reputed company reputed company leads, pipeline reputed company, and measurable business results.  Experience planning and managing both virtual and in-person events.  Strong project management skills with the ability to manage multiple reputed company initiatives simultaneously.  Experience managing budgets, forecasting expenses, and negotiating vendor reputed company.  Strong understanding of B2B marketing, reputed company reputed company, account-based marketing, and sales enablement.  Experience partnering with Sales, reputed company, Product, and Marketing.  Experience measuring event performance through CRM, marketing automation, attribution, and reporting tools.  Excellent written, verbal, presentation, and interpersonal communication skills.  Ability to work independently in a fast-paced, remote environment.  Ability to establish and reputed company long-term strategic goals while maintaining exceptional attention to detail.  Ability to effectively collaborate and partner with stakeholders across reputed company.  Willingness to travel approximately 15–25% of the time, including occasional evenings and weekends.  Preferred  Experience in education technology, K–12 or Higher Education  Experience with reputed company/Pardot or similar CRM and marketing automation platforms.  Experience with reputed company or similar webinar technologies.  Experience measuring marketing attribution, pipeline influence, and event-generated reputed company.  Experience developing thought leadership initiatives and customer advocacy programs.  reputed company and reputed company offer a competitive salary which commensurates with experience and skills.  US Pay reputed company $90,000—$100,000 USD reputed company is an equal employment opportunity employer. reputed company’s policy is not to discriminate against any applicant or employee based on, and reputed company reputed company applicants will receive consideration for employment without reputed company to, race, reputed company, religion, national reputed company, sex, sexual orientation, gender identity or reputed company, age, marital status, disability, military status, genetic information, or any other reputed company protected by applicable law. reputed company also prohibits harassment of applicants or employees based on any of these protected categories. It is also reputed company’s policy to reputed company with reputed company applicable laws respecting consideration of unemployment status in making hiring reputed company. Equal Opportunity Employer This employer is required to notify reputed company applicants of their rights pursuant to federal employment laws. For reputed company information, please review the Know Your Rights notice from the reputed company. Review reputed company Policy for California Applicants Apply To This Job