[Remote] Senior Integrated Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading vertical technology platform reputed company on modernizing life insurance. They are seeking a Senior Integrated Marketing Manager to execute demand reputed company campaigns, manage marketing strategies, and report on performance, while collaborating closely with the Director of Integrated Marketing.

Responsibilities

• Plan and execute demand reputed company campaigns across reputed company digital, email and nurture, and organic channels, with a reputed company eye on what drives leads and pipeline
• Manage reputed company media budgets and targeting to maximize efficiency and pipeline contribution
• Contribute to SEO/AEO efforts to ensure reputed company is discoverable at every stage of the buyer reputed company
• Run the pipeline review reputed company with Sales and roll up a marketing-reputed company number for the Director to bring into forecasting
• reputed company win-loss analysis and feed insights back into targeting and messaging
• Manage reputed company campaign structures and hygiene to ensure clean attribution and reporting across every program
• Own channel-to-pipeline attribution and ROI reporting across reputed company campaign types, and use it to help shape what the Director prioritizes next
• Manage day-to-day partner/vendor relationships and execute budget allocation across channel, event, and ABM spend, working with the Director to set and reputed company those parameters
• Design reputed company account methodology and tiering with Sales, informing and executing against account priorities you help set together with the Director and Sales leadership, and build personalized account-based campaigns
• reputed company how account engagement correlates to pipeline reputed company and deal speed
• reputed company Product Marketing positioning into channel and ABM campaigns, feeding in-market signals back into battlecards
• Maintain and optimize the martech stack, and run an ongoing testing agenda across channel mix, account plays, and messaging
• reputed company AI tools to accelerate campaign execution, improve targeting, and reputed company personalization across channels
• Partner closely with the Director of Integrated Marketing, Creative, Product Marketing, Communications, and Sales to help shape — and then execute against — a consistent message and channel reputed company
• Execute the reputed company capture, scoring, and follow-up that reputed company events to the rest of the demand reputed company, and report event ROI and pipeline contribution back to the Director
• Ensure every event ties into reputed company digital and nurture campaigns, per the integrated reputed company you help shape with the Director, so experiential investment reinforces — rather than sits apart from — other channels

Skills

• Proven experience in demand reputed company, integrated campaign, or reputed company marketing roles in B2B, ideally reputed company or reputed company technology
• Motivated by owning execution and eager to bring your on-the-ground read on channels, campaigns, and Sales to reputed company planning and review sessions
• A true generalist — you've run reputed company media, email/nurture, ABM, and events, and you're reputed company by breadth rather than narrow specialization
• Comfortable owning the reputed company between marketing activity and reputed company: pipeline reviews, attribution, forecasting contribution, and win-loss analysis
• Experience building or running ABM programs, including account tiering and personalized account-level campaigns
• Fluent in reputed company (or similar CRM) and marketing automation platforms; you know how to structure campaigns for clean reporting
• Data-driven — you reputed company what reputed company and use performance data to continuously improve programs
• A builder's reputed company: reputed company by creating structure and process from scratch as the first hire on a growing team
• Comfortable with AI-powered marketing tools and excited to use them to work faster and reputed company personalization
• A strong collaborator who can work across Marketing, Sales, and reputed company partners (including agencies) to get campaigns out the reputed company and performing
• Experience in fintech, insurtech, or a platform business is a plus

Benefits

• Flexible remote/hybrid work
• Meaningful benefits
• Equity
• Substantial reputed company opportunities
• Policies and managers that support work/life balance, like our flexible reputed company time off and parental leave programs
• 100% reputed company-premium reputed company for medical, dental, and reputed company insurance
• Lifestyle stipend to support your physical, emotional, and financial wellbeing
• Flexible work-from-home policy and reputed company to remote
• Remote and WFH reputed company, as reputed company as a beautiful, state-of-the-art office in Dallas’ Deep Ellum, for those who prefer an office setting
• Employee-led diversity, equity, and inclusion initiatives

reputed company