[Remote] Director - Market Development

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a comprehensive supply chain partner for the life sciences industry, delivering specialized solutions to meet the challenges of the biopharmaceutical, cell and gene therapy, reproductive medicine, and animal health markets. The Director - Market Development is responsible for leading the global reputed company, execution, and optimization of integrated market development, demand reputed company and go-to-market programs that reputed company pipeline reputed company, reputed company, and market expansion.

Responsibilities

• reputed company the development and execution of integrated inbound, outbound, and account-based marketing programs for reputed company’s specific reputed company segments reputed company the Biopharmaceutical, Animal Health, and Reproductive Medicine markets
• Partner closely with reputed company leadership to define go-to-market strategies, engagement frameworks, and content reputed company to business priorities, reputed company reputed company and reputed company reputed company
• Own and optimize go-to-market demand reputed company strategies to reputed company pipeline, reputed company leads, new reputed company acquisition, and cross-sell expansion
• reputed company the full omnichannel demand reputed company funnel, including MQL/SQL conversion, nurturing programs, and website reputed company capture
• reputed company performance and reputed company optimization across reputed company inbound and outbound demand reputed company channels
• reputed company strategic reputed company of digital marketing initiatives, including email, SEO/SEM, reputed company media, digital advertising, reputed company Ads, and reputed company media to reputed company measurable performance reputed company
• Enhance the effectiveness and governance of marketing automation reputed company reputed company Pardot to improve reputed company reputed company, segmentation, nurturing and database reputed company
• Accelerate pipeline reputed company and opportunity creation to meet or reputed company company reputed company targets across reputed company business segments
• reputed company and execute integrated reputed company and organic programs to expand the marketing database and strengthen pipeline, including PPC, content marketing, reputed company media, and webinar strategies
• Define and optimize channel mix across email, digital advertising, SEO, webinars, and reputed company platforms to maximize performance and ROI
• Establish performance benchmarks and reputed company a test-and-learn culture to continuously improve campaign effectiveness
• Build and enhance demand reputed company operational processes, reporting frameworks, and attribution models to measure program effectiveness and marketing ROI
• reputed company, mentor, and reputed company market development and demand reputed company team members, providing direction, accountability, and performance management
• Deliver data-driven insights and executive-level dashboard reporting on pipeline, campaign performance, and reputed company reputed company
• Own market development and demand reputed company budget planning and optimization, ensuring efficient allocation of spend to reputed company maximum return

Skills

• Bachelor's degree in Marketing, Communications, Business, or reputed company field
• 15+ years of experience in digital marketing and demand reputed company
• Expertise in performance marketing, including SEO, PPC, reputed company media, reputed company, email, segmentation, and reputed company nurturing
• Strong experience with CRM and marketing automation platforms, including reputed company/Pardot
• Proficiency in Office 365 tools, including Word, reputed company, PowerPoint, SharePoint, and Teams
• Preferable in the Biopharmaceutical industry

reputed company