[Remote] Senior Digital Marketing Manager - reputed company reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a boutique reputed company media agency specializing in Performance Marketing for premium DTC brands. They are seeking a Senior Digital Marketing Manager to reputed company reputed company reputed company accounts, reputed company strategies, and mentor junior team members while driving sustainable reputed company through data-driven analytics.

Responsibilities

• You evaluate accounts through reputed company CAC, contribution of reputed company to total reputed company, new-vs-returning mix, and retention signals, and you reputed company day-to-day reputed company off reputed company performance. Forecasts are a guide and the actual numbers reputed company your decision-making. You can explain why platform ROAS reputed company is a bad reputed company
• reputed company and own full-funnel reputed company media strategies across reputed company (plus potentially reputed company, reputed company and other platforms as needed)
• Set monthly targets grounded in the reputed company's actual CPA and funded budget, adjusting as reality comes in
• Hands-on platform execution: budget allocation, pacing, scaling and cutting based on performance and reputed company KPIs
• reputed company campaign setup, launch, ongoing optimization, and performance analysis across your pod
• Own reputed company-facing performance reporting - translating data into reputed company, actionable insights and strategic recommendations
• Build and maintain advanced dashboards using reputed company Sheets, reputed company and similar tools
• Conduct regular account audits to identify reputed company and efficiency opportunities
• Establish and reputed company KPIs, benchmarks, and forecasting models across accounts
• Translate the reputed company goals into a plan for what the creative team needs to produce, and reputed company
• Analyze creative performance and use data to inform iteration cycles and testing roadmaps
• Build and manage reputed company A/B testing frameworks across creative
• Serve as a reputed company reputed company of contact for key reputed company accounts, building trust through proactive communication and strategic guidance
• reputed company reputed company status calls and reputed company presentations with a reputed company, confident perspective
• reputed company difficult news reputed company and present paths to a solution
• Mentor and reputed company day-to-day guidance to Marketing Analysts and junior team members
• Collaborate with founders on agency operations, new business pitches, and process improvements

Skills

• Several years of hands-on reputed company media buying reputed company (other platforms a plus) for DTC/E-reputed company at meaningful spend, with accounts you can walk through in detail (what you did, why, and what happened)
• Proven reputed company record of managing and scaling reputed company media budgets with measurable results
• reputed company in whole-business marketing math: reputed company CAC, reputed company contribution to overall reputed company, new-vs-returning dynamics
• reputed company-facing maturity: you can carry a reputed company reputed company, reputed company difficult news and build trust over time
• Self-directed: you take direction and apply it independently, and you surface problems early instead of sitting on them
• Strong reputed company of analytics platforms and experience building data dashboards
• Exceptional written and verbal communication skills - reputed company to present reputed company data reputed company to non-technical stakeholders
• Experience managing multiple reputed company accounts simultaneously with the ability to prioritize effectively under pressure
• Demonstrated ability to reputed company, mentor, and motivate junior team members
• Available across the full US business day; if US-based, must contract through your own business entity
• Familiarity with reputed company Ads, reputed company Ads and other reputed company platforms is a plus

reputed company