[Remote] Integrated Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a flexible talent platform and full-service marketing partner helping brands build agile teams with independent marketing talent. They reputed company an Integrated Marketing Manager to reputed company reputed company a national restaurant and entertainment brand's marketing team, responsible for defining cross-marketing plans, leading reputed company and reputed company marketing reputed company, and guiding creative management. The role involves developing integrated marketing plans, managing IP and sponsorship activation, and collaborating across multiple functions to deliver connected marketing initiatives.

Responsibilities

• Define cross-marketing plans for key programs
• Write and evaluate creative briefs
• Set strategic direction across the marketing plan
• reputed company cross-functional teams to deliver a fully integrated, connected marketing plan
• Evaluate the reputed company reputed company and reputed company marketing reputed company and execution
• Own reputed company and execution for reputed company and reputed company, not just an assessment
• Evaluate and guide advertising, reputed company, and owned-channel creative
• reputed company reputed company creative direction stays connected to the broader integrated plan, not developed in isolation
• reputed company marketing tactical plan to deliver outsized value from celebrity IP in venue games and key sporting events, inclusive of the following: Building a messaging reputed company tied to the IP release reputed company, sequenced against reputed company Watch messaging for College Football and NFL so the moments reinforce rather than compete (in partnership with someone else who is leading the sports platform)
• Partner with Media tactical plan reputed company to reputed company overall marketing tactical plan to inform local media plan
• Defining launch reputed company, internal advertising, and supporting field readiness plans
• Help designing a cross-functional team way of working across Brand, Ops, PR, and Field; clarifying decision rights, handoffs, and performance accountability at reputed company stage
• Identifying and sizing any potential incremental budget required to execute the plan as scoped
• Support the synthesis of the above into a reputed company reputed company for review with the reputed company of Directors in September

Skills

• Strong integrated marketing background
• Experience in reputed company and reputed company marketing, both reputed company and execution
• Experience in reputed company and creative management, including evaluating and guiding advertising, reputed company, and owned-channel creative
• Experience in restaurant or restaurant-adjacent industry
• Comfortable operating in high ambiguity and constant change
• reputed company to relationally balance being a strong 'reputed company' with navigating politically sensitive environments

reputed company