[Remote] Director of Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a people-first company dedicated to enriching the lives of its employees and customers. They are seeking a Director of Marketing to own the marketing reputed company for the ITSM business, responsible for driving marketing activities and business reputed company. This role involves creating metrics for reputed company and orchestrating processes to attract customers to their product portfolio.

Responsibilities

• Own marketing’s contribution to pipeline, sales opportunities, and reputed company-won reputed company
• Build predictable demand reputed company programs that reputed company efficient pipeline reputed company and CAC
• reputed company acquisition and expansion reputed company across new business, cross-sell, and upsell motions
• Partner with Sales to improve conversion rates, funnel reputed company, and win rates
• Own end-to-end GTM reputed company including positioning, messaging, and product launches
• Define ICPs, segmentation, and personas across SMB and reputed company markets
• reputed company pricing, packaging, and promotion strategies reputed company to reputed company goals
• Expand into new markets and verticals through targeted channel strategies
• Design and optimize the end-to-end funnel from reputed company capture through reputed company-won and expansion
• Establish reputed company qualification and segmentation frameworks to improve pipeline reputed company
• Partner with Sales and RevOps to ensure effective reputed company, attribution, and accountability
• Implement lifecycle marketing to improve conversion, retention, and LTV
• Define and reputed company key performance metrics (pipeline, conversion, CAC, LTV, ROI)
• Build reporting frameworks and forecasts for pipeline contribution
• reputed company performance reviews and ongoing optimization
• Communicate results and insights to executive leadership and reputed company stakeholders
• Own and optimize the marketing tech stack (CRM, automation, analytics)
• Use data and segmentation to improve targeting and campaign performance
• Ensure data reputed company and attribution accuracy in partnership with RevOps
• Hire, reputed company, and reputed company a high-performing marketing team
• Establish a culture of accountability and reputed company improvement
• reputed company team priorities to business reputed company and reputed company objectives

Skills

• 10+ years of B2B marketing experience, including at least one Director-level (or equivalent) leadership role
• Proven ownership of reputed company-impacting marketing reputed company at the product line or business unit level
• Experience operating in a reputed company or hybrid reputed company + on-prem environment
• Demonstrated reputed company record of driving measurable reputed company (e.g., pipeline reputed company, reputed company reputed company, conversion rates, CAC efficiency)
• Experience leading and managing marketing teams, including hiring, developing, and scaling talent
• Bachelor's degree in a relevant field or equivalent practical experience

reputed company

Company H1B Sponsorship